Wine Online - Yesterday and Tomorrow

8/14/2019 Wine Online - Yesterday and Tomorrow

1/50

1

Wine Online

Presented by:Paul Mabray, CEO of VinTank


2/50

2

Chief Strategy Officer at

VinTank.com

Who am I?


3/50

3

We wrote a few wine

technology reportsincluding the giant tomeabout wine and social

media.

Who am I?


4/50

History of Wine Online

4

Image source: http://www.dorlingkindersley-uk.co.uk/nf/ClipArt/Image/0,,239020_1583891_,00.html


5/50

THE BBS

5

Image Source: http://en.wikipedia.org/wiki/Bulletin_board_system


6/50

The Pioneers

6


7/50

Evineyard.com WineTasting.com

Eskye.com

BevAccess.com

And many, many, many more

The Dot Com GoldRush

7


8/50

8

Ending in 1


9/50

Systems Gold Rush

9


10/50

2005 - Granholm Vs Heald

10

Image Source - http://www.thedailygreen.com/cm/thedailygreen/images/1F/supreme-court-blog.jpg


11/50

Online Business to Business companies(Direct to Trade)

New types of e-tailers

Bloggers

Marketing Agents Wine Social Networks

CRM Systems

Mobile Flash Sales Sites

And a new boom begins

11


12/50

Change

12

Image Sources: http://steeez.com/wp-content/uploads/2008/11/internet.jpg; Google.com; Amazon.com; Facebook.com; Blogger.com;

Twitter.com: http://www.apple.com/iphone/gallery/


13/50

Change

13




14/50

Change

14




15/50

Change

15




16/50

Change

16




17/50

Change

17




18/50

Image Sources: http://steeez.com/wp-content/uploads/2008/11/internet.jpg; Google.com; Amazon.com; Facebook.com; Blogger.com;Twitter.com: http://www.apple.com/iphone/gallery/

Change

18


19/50

19

In wine and in general we are witnessing a

fundamental shift in communication andcommerce.

Disruption


20/50

Friction

20


21/50


22/50


23/50

Our laws were written over 70 years agowith no concept of the internet (or evencredit cards).

50 different sets of rules.

Rules that impact not only sales, but

logistics, marketing, et al

Regulatory Friction

23


24/50

Wine is a physical product.Wine is perishable.

Wine is heavy.Wine is breakable.

Wine requires extra delivery diligence.

Logistical Friction

24


25/50

Wine is complicated.

Instant gratification.

No site services consumers with enoughchoice, price, nor content . . . Yet.

Consumer Friction

25


26/50

26


27/50

27

Wine Blogs

About 30,000reviewed byprofessional

reviewers There are over 1000

dedicated wine blogs

Where is your expertvoice?


28/50

Outside of wine social networks

28

TotalSocialMediaWineConversations

Apr09 May09 Jun09 Jul09 Aug09 Sep09 Oct09

Monthly 401,132 402,834 460,667 524,776 618,914 703,377 863,956

WeeklyAvg. 89,140 89,519 102,370 116,617 137,536 156,306 191,990

DailyAvg. 13,371 12,995 15,356 16,928 19,965 23,446 27,870

Monthly

WeeklyAvg.

DailyAvg.


29/50

29

40+

80+200+

Wine Industry Conversation Platforms


30/50

30

40+ Wine Social Networks

50+ Wine iPhone Apps200+ Wine Portals

Wine Industry Conversation Platforms


31/50

31

Best Wine Social Networks

The highest concentration of oenophiles.

86,000+ Users

1,000,000 Tasting

Notes

50,000+ Users

32,000+ Tasting

Notes


32/50

32

Through the looking glass

CopyRight

Walt Disney


33/50

33

User Centric


34/50

34

Customers Recommend Brands


35/50

35

A new expert the masses


36/50

36

A new expert the masses

VinTank Informaon Graphics CRM Challenge


37/50

ADDRESS: 1250 Main Street Suite #270 Napa, CA 94559 PHONE: 800.605.8265 WEB: vintank.com EMAIL: [email protected] TWITTER: twier.com/vintank FACEBOOK: hp://bit.ly/14R1mf

CRM

POS

1. Touch Point Frequency 90 Miles

3. % of Total Revenue

WINE CLUB



MARKETING



E-COMMERCE



FULFILLMENT



EMAIL



SOCIAL NETWORK



COMPLIANCE



1 Nabus consed qui sunis secuptatur acestrume nusaectemod quatendit, optatemqui aboribus as dolupam inciliquam.2 Il moluptabus aut eos dem. Nobitatur sa plit dolora id quiasit atur reiciet provita voluptas accuscia quis alis nonsequi ulla solupta.


38/50

37

Gary Vay-ner-chuck 850,000 followers on

Twitter

Nearly 90,000 viewersper day of his vlog,

Wine Library TV Million dollar book deal NYTimes,

Amazon.combestseller

$80 million retail, atleast 30% online

Ce-web-erties


39/50

38

Platforms to build Ce-web-erties


40/50

39



41/50

40



42/50

41

Brand + Consumer Connection

Pinotblogger.com aka

CapozziNow, nearly 5,000

Twitter followers

Up 3x since MayOver 1200 mailing list

names


43/50

42

Connecting Digitally


44/50

43

Mobile = POP influencer


45/50

44

CRM Slide


46/50


47/50


48/50

47

Augmented Reality Its Here


49/50

48

Imagine Augmented Wine


50/50

49

How will you leverage online?

Wine Online - Yesterday and Tomorrow

Documents