Wine n’ About
Aug 07, 2015
Introduction Wine n' About is the new strategic and creative agency, born in 2014 with the mission providing integrated marketing solutions, by merging together expertise and skills in the F&B and in the digital world, to leverage digital and traditional channels for convergence and engagement. We do it in a modern and visual way, simplifying technical topics, to make them understandable for common readers. We create graphic and interesting content, and leverage digital channels and traditional channels.
Stand out from the competition
Price
Product
We support you in those elements of the marketing mix which are more difficult to control as a distributor. While your products are defined and you can move on your prices, limited actions are possible in the Placement and Promotion. These elements have been profoundly mutated by the rise of digital tools, creating the need for a new marketing approach. Wine n’ About is here to design and apply innovative marketing strategies to improve your brand awareness and increase your market share.
Consumer Decision Journey
• Consider
Presence
• Evaluate
Value
• Buy
Proposition
• Enjoy • Advocate • Bond
Benefit
In a world where physical and virtual environments are rapidly converging, companies need to meet customer needs anytime, anywhere. And this requires new capabilities. Wine n’ About will help you to build your presence in the market, by support your understanding of the CDJ and get the consumer to consider your products, evaluate them as the best choice, buy them and advocate for you.
What Sets Us Apart
• We know and we are passionate about F&B and hospitality
• We have the marketing expertise to do Market Assessment, Strategy Development, Solution Design, Execution and Measurement
• We deliver and provide you with peace of mind and reliable data
• We have a network of talented professionals with an excellent understanding of what creating valuable social content is about
• We create traffic, build awareness and convert into sales
Marketing
Situation Assessment
Strategy Development
Solution Design
Execution & Measurement
Solution Design • Message Development • Channel Planning • Tactical Planning • Creative Development • Global & Cross Functional Coordination Execution & Measurement • Tactical Execution • Metrics Monitoring • Learning & Refinement • Prospective Research
Situation Assessment • Research & Insight Mining • Brand Foundation Validation • Sustainable Advantage Definition • Cross-Functional Collaboration Strategy Development • Business & Marketing Objectives Alignment • Target Definition & Prioritization • Challenge Definition • Key Strategy & Initiative Definition
Creative
Branding
Brand Audits Brand Coaching
Brand Design Brand Research & Analysis Corporate Value Systems
Logo Design Re-Branding Strategies
Style Guides
Traditional Design
Brochures Catalogues
Custom Publishing
Reports
Corporate Stationery
Direct Marketing Materials
Flyers
Packaging Sale Displays
Sale Materials
Digital Design
Advertising Illustration
Infographic Templates
Newsletter Design
Social Media Optimized
Design
Content Creation
Advertorials Content Planning
Content Marketing
Content SEO Optimization Copywriting
Newletter Production
Multimedia
Animation Design
Photography & Retouching
Video Production
Events & Media
Events &
Media
Event Organization
Event Promotion
Event Materials Design
Media Planning
Event Media Production
Media Relations
Event Theme
Social Media
Social Media Management
Brand awareness
Targeting &
Reputation
Analytics evaluation
& Reporting
Digital Marketing Strategy
Content Planning
Engagement Management
Connectivity &
Optimization
F&B Consultancy
Wine List Creation
Staff Development
& Training
F&B operations assistance
Event Theme Design
Event Speech Modernization & Updating
CONCLUSIONS
• We are specialists in what we do and only propose the services that will provide the maximum return on investment
• Our goal is to provide in-depth analysis and immediate actions which represent an example of excellence in terms of digital marketing, creative design and F&B operations.
• Thank you for reading our presentation! Cheers!