Windows Server 2012 for Hosting Service Providers Scott Ottaway Industry Director
Feb 25, 2016
Windows Server 2012
for Hosting Service Providers
Scott Ottaway
Industry Director
Agenda
Hosting Offers Powered by Microsoft Windows Server 2012 for Hosting
Service Providers• Comprehensive Cloud Platform• Cost Efficiency• Expanded Services
Why Windows Server 2012 Call to Action
Partner Momentum with Windows Server 2012 & System Center 2012
50+ Industry leading partners are already building services with our newest technologies
Your Customer Offers Powered by Microsoft
VM Hosting
• Rented Virtual Servers Shared or Dedicated
• Disaster Recovery
Database Hosting
• Rented virtual database servers
• Database-as-a-Service
Application Hosting
• Lync, SharePoint, Exchange, Dynamics
• CRM, ERP, LOB apps• Custom LOB apps
Web Hosting
• Ecommerce sites • Company websites• Gaming &
entertainment
Desktop Hosting
• Windows desktops for students or call centers
• Mobile sales team appsEx
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Top Features for Service Providers
Windows Server 2012: What’s New Designed for Hosting Service Providers
to drive lower infrastructure TCO and deliver new business opportunities
Comprehensive Cloud Platform
Network Virtualization
1
Disaster Recovery with Hyper-V Replica
2
VM Scalability & Performance
3 4
Web-Farm Scalability with IIS8
5
Storage Spaces
Live Storage Migration & Shared Nothing Live Migration
6
Granular Resource Metering
7
Hyper-V Extensible Switch
8
Data De-Duplication
9RDS Improvements for Desktop Hosting
10
Cost Efficiency
Expanded Services
Windows Server 2012 & Hyper-V Reviews
“Microsoft a Leader in x86 Server Virtualization Infrastructure"
“2012 will be VMware’s last year as king of the hill”
Al Gillen – IDCSource: Worldwide Systems Infrastructure Software Top 10 Predictions- Dec. 2011
“Microsoft has grasped the fundamental truth about the transition to cloud.”Richard Fichera - Forrester
Research
“Poised against the current features of
VMware and one-upped.” Tom Henderson - IT World
“Microsoft claims 300 new features… we wonder
whether the marketing guys left off a zero.”
Brian Chee and Doug Dineley - InfoWorld
Gartner Magic Quadrant, 2011
Comprehensive Cloud Platform
Web HostingApplication
HostingVM Hosting Database Hosting Desktop Hosting
Comprehensive Cloud PlatformBuilt and designed for Hosting Service Providers
Compute
Storage (File/Block) Networ
k
ServiceDelivery & Automation
ApplicationManagement
InfrastructureManagement
Foundation for Hosting Service Provider OffersWindows Server
2012
Virtualization Networking Storage Management
Remote Desktop ServicesWeb Applications
Availability
Scalability
Security
Hardware
Windows Server 2012 Advantage for Hosting Service Providers
Category ResourceMicrosoft VMware
AdvantageWindows Server 2008 R2
Windows Server 2012
vSphere 5.0 Enterprise
Plus
Scalability/Performance/Density
VMActive VMs per Host 384 1,024 512 MicrosoftMemory per VM 64 GB 1 TB 1 TB -Virtual Processors per VM 4 32 32 -
ClusterMaximum Nodes 16 64 32 MicrosoftMaximum VMs 1,000 4,000 3,000 Microsoft
Network High performance with SR-IOV No Yes No Microsoft
StorageNative 4-KB Disk Support No Yes No MicrosoftMaximum Virtual Disk Size 2 TB 64 TB 2 TB MicrosoftEncrypted Cluster Storage No Yes No Microsoft
Secure Multi-tenancy
Open Extensible Switch No Yes No MicrosoftConfirmed Partner Extensions - 4 2 MicrosoftTrunk Mode to Virtual Machines Yes Yes No MicrosoftResource Metering No Yes Partner Microsoft
Flexible Infrastructure
1GB Simultaneous Live Migrations 1 Unlimited 4 Microsoft
10GB Simultaneous Live Migrations 1 Unlimited 8 Microsoft
Shared Nothing Live Migration No Yes No MicrosoftNetwork Virtualization No Yes Partner Microsoft
High AvailabilityGuest OS Application Monitoring Yes Yes Partner MicrosoftGuest Clustering with Live Migration No Yes No Microsoft
Better Margins than VMware, Especially as You GrowOrder of magnitude price advantage with Core Infrastructure Suite
Microsoft is 1/4 the cost of VMware’s RAM-based pricing
96 GB RAM per Serverfor 50 servers
$99,884Microsoft
$481,200VMware1/4
the cost
192 GB RAM per server
for 50 servers
$884,400VMware
1/9 the cost
$99,884Microsoft
$1,248,600 VMware
288 GB RAM per server
for 50 servers
1/12 the cost
$99,884Microsoft
SPLA Core Infrastructure Suite Cost
VMware Service Provider Program (VSPP) 3.0 Premier cost
• Microsoft vs. VMware Annual Costs for a 50 Server Deployment, 2GB per VM with either 2400, 4800 or 7200 2 GB VM instances at maximum capacity
• Comparison Windows Server + System Center for application, OS & HW management running on either Hyper-V or VMware ESX
Better Margins with Microsoft vs. VMwareVMware takes 15% of revenue per VM from you
Per VM You can charge, $1,051 annual revenue
(VM with 2GB RAM @ $0.12/hr)
$1,009 $851
$42
$159MS Takes
4% of revenue
Microsoft VMware
More margin
VMware Takes
15.1% of revenue$42
Hosting Revenue and Margins for a Single VM Rented for 365 Days
Microsoft
VMware
Potential Service Provider ProfitSPLA Core Infrastructure Suite Cost
Potential Service Provider ProfitVMware Service Provider Program (VSPP) 3.0 Premier Cost• Microsoft vs. VMware Annual Licensing
Costs for a single VM rented for 365 days based on a 50 Server Deployment, with 2GB per VM and 2400 VM instances at maximum capacity.
• Comparison Windows Server + System Center for application, OS & HW management running on either Hyper-V or VMware ESX
CostEfficiency
Windows Server 2012 Lowers Infrastructure Costs for Hosting
ScalabilityMore scalability per server• More VMs per server• 32x increase in virtual
disk size per VM• 2.5X increase to 160
logical processor support
Dynamic Network New functionality and reduced management overheard• Extensible Switch • IP mobility • Security• New QoS features
Improved Web Server More websites per server • NUMA Aware Scalability• Simplified SSL management• Designed for scale-out
Multi-TenancyReduced management costs• Tenant isolation • More easily move VMs across
premises• Resource Metering
Automated Management Management savings through automation• 2000 new Windows PowerShell cmdlets• Cluster update management• Integration with System Center
Flexible StorageSAN-like performance on commodity HW• Lower-cost storage via Storage Spaces &
Pools• SMB & Fibre Channel improvements• De-duplication• Improved SAN support
Scalability Improvements
Enhanced failover clustering ensures high availability at scale
System Resource
Maximum numberImproveme
nt factorWindows 2008 R2 Windows Server 2012
Host
Logical processors on hardware 64 160 2.5×
Physical memory 1 TB 2 TB 2×Virtual processors per host 512 1,024 2×
Virtual machine
Virtual processors per VM 4 32 8×
Memory per virtual machine 64 GB 1 TB 16×Maximum size per virtual disk 2 TB 64 TB 32x
Active virtual machines 384 1,024 2.7×
ClusterNodes per clusters 16 64 4×Virtual machines per clusters 1,000 4,000 4×
Hypervisor improvements to address high density and scale-up scenarios
Storage Improvements
Shared Nothing Live Migration of VMs without requirement of shared storage
Continuously available file server: Benefits of a SAN out-of-the-box
De-duplication & thin-provisioning out-of-the-box
Support for VMware ESX virtual machine storage via NFS data stores
Storage Spaces and Storage Pools: Pooled storage that supports commodity HW and is easily managed and expanded.
Rapid VM Provisioning & Migration with ODX and intelligent storage arrays
Networking Improvements
Extensible SwitchImproved virtual machine traffic isolation, prioritization, security, usage metering, and trouble shooting. Build your own extensions for the offers and SLAs you deliver to customers!
Network VirtualizationIP Mobility: Move workloads without changing network configurations or reconfiguring physical networks
Quality of Service Guarantee minimum services bandwidth while maximizing network throughput
NIC Teaming out-of-the-boxImproved fault tolerance, traffic management, and works for all vendors
Network Isolation for Multi-tenancy
Resource Metering to prevent noisy neighbors & enable premium services• Average CPU usage, measured in megahertz over a period of time • Minimum & Maximum memory usage • Maximum amount of disk space allocated to a virtual machine• Total incoming / outgoing network traffic, measured in megabytes, for a virtual network adapter
Storage Spaces• ACLs provide isolation for multi-tenancy
Extensible Switch provides isolation for multi-tenancy • Private virtual local area network (PVLAN) • Virtual port access control lists (ACLs) • Virtual LAN (VLAN) trunk mode support• Protection against Address Resolution Protocol (ARP) poisoning, spoofing, and DHCP snooping
IIS Sandboxing & CPU metering• Website isolation for improved security• SLA improvements via CPU metering
PowerShell 3.0: Automation Engine• Simplifies administration of multiple servers, even in multiple sites• Offers path toward full automation• Makes cmdlets easier to learn• Makes new scripts easier to write
Cluster Aware Update Management• Eliminates downtime associated with cluster updating• Simplifies cluster updates through configurable automation• Transparent to users and hosted applications• Extensible to install even non-Windows software updates through custom plug-
ins
Automated Management
Integration with System Center 2012• End-to-end automation• Comprehensive deployment and updating for virtualized and physical server
deployments• Monitoring of hardware, operating systems and applications!
Expanded Services
Expanded Business OpportunitiesNew Hosted Business Opportunities with Windows
Server 2012
Application HostingDatabase Hosting
Comprehensive Cloud Platform
Expanded Services
VM Hosting Web Hosting Desktop Hosting
Cost Efficiency
VM Hosting:Profitability through Lower TCO
Multi-Tenancy & Isolation• Resource Metering• Security and isolation with network switch and improved ACLs• Dynamic placement workloads across premises
Higher-Scale, Higher Performance, and Lower-Cost• Improved scalability• Unlimited virtualization for Datacenter Edition• More choice to use commodity HW devices (storage/network)• Storage and Network performance improvements
High Availability and Disaster Recovery• Live Storage Migration• Shared Nothing Live Migration• Hyper-V Replica
Resource Metering• Average CPU / average physical memory usage • Minimum / maximum memory usage• Incoming / outgoing network traffic
VM Hosting: Disaster Recovery with Hyper-V Replica
Disaster recovery solution • Storage-agnostic and workload-agnostic solution • Efficiently, periodically, and asynchronously over IP-based networks • Works across different storage systems
Rapidly Growing Business Opportunity• Expand customers’ datacenter from on-premises to hosting SP’s datacenter• Premium service within Hosting SP’s datacenter
Hyper-V Replica enables new disaster recovery solutions.
Service Provider benefit• Identical storage not required. Leverage existing storage hardware• Replication solutions at the right cost
Top Features of IIS 8
Web Hosting and IIS 8Scalability and Performance Manageability Open Platform
IIS Sandboxing and CPU Metering
IIS scalability improvementsIncreased Site Density, Configuration performance improvement for multi-tenant scenarios, SSL via SNI, Memory via NUMA advances
Designed for rich HTML5 applications.
Improved support for asynchronous operations and client-driven Web apps
SSL Manageability via Central Certificate Store
?
Desktop Hosting with Remote Desktop Services
Access virtually anywhere from any device with full Windows experience• PCs and laptops, Mobile tablets, Thin clients, Non-corporate PCs, USB flash drive-
based flexible workspaces, and session or virtual desktop environments
Great desktop experience even over slow bandwidth!• RemoteFX for WAN, Adaptive Graphics, Multi-Touch, USB Redirection, and Media
Remoting• Metro-style Remote Desktop App• Personal User Disk
Simpler deployment and management• Simplified deployment and management of pooled and personal desktops• Lower-cost storage options• Use of either storage area network (SAN) or direct attached storage (DAS) for pooled
scenarios
DEMO Desktop Hosting
Core Infrastructure Suite (CIS) Saves You MoneyOne license for your entire service provider cloud infrastructure
Cost Savings:• Only 16% more over Windows Server standalone licenses• Unlimited end-to-end management and unlimited virtualization for one low price with
DC edition.• Per-proc based licensing for virtualization scenarios.• Unlike VMware, no increase in licensing costs as VM density increases. • CIS Standard optimized for dedicated server offers.
CIS Datacenter CIS Standard
Ideal for highly virtualized offers Ideal for non-virtualized & dedicated server offers
Datacenter
Datacenter
Standard Standard
Why Bet On Microsoft Cloud Platform
“Microsoft knows they need to be very active in the cloud. And System Center 2012 will be one of its bigger power playsthis year.” David Marshall, InfoWorld
“Nothing from Microsoft, and I mean literally nothing has everbeen this ambitious.” Jason Perlow, ZDNet
“SQL Server 2012 delivers ROI of up to 189% with a 1-yearpayback period.” Forrester Consulting Study, Total Economic Impact of SQL Server 2012 Upgrade, March 2012
Windows Server 2012
More Services
More Customers
More Efficiency
Next Steps…
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