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Windows Phone “Simply Faster” Media Tour New York City April 9-12, 2012
11

Windows Phone "Simply Faster" Tour

Mar 12, 2016

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Lauren Israel

April, NY 2012
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Page 2: Windows Phone "Simply Faster" Tour

And we’re off!

4 days, 2 phones, 2 mixers, 29

desk-sides, 91 media

engagements, lots of new

friends, and one defining

moment for Windows Phone…

Page 3: Windows Phone "Simply Faster" Tour

Sharing the Windows Phone experience

Page 4: Windows Phone "Simply Faster" Tour

“The screen on the Lumia is amazing. I love that the black bleeds to

the edge and the tiles are so bright.” – Scott Schaen, ChipChick

“I love the rounded edges of the hardware. It’s so different. Really nice.” – Yu

Ming Wu, Freshness

“I love the colors and customization. It makes my iPhone look

boring with all its muted colors.” – Jenni Maier, Crushable

Page 5: Windows Phone "Simply Faster" Tour

W

Windows Phone impressed

“It’s the sexiest way to stay

in touch.” – PJ Gach,

Betty Confidential

“The Nokia Lumia 900 is

super sexy. The best

alternative to the iPhone

and sexier than Android

and BlackBerry.” – Craig

Goldstein, MTV

“I love how easy it is to

tweet and that I can

separate my work and

personal email – that’s

awesome.” – Naomi

Piercey, Women’s

Health

“We received complaint

letters from readers the

last time we left Windows

Phone out of our

coverage” – Rachel

Rothman, Good

Housekeeping

“My readers will die if we

can have this beautiful

phone for a giveaway” –

Catherine Lefebvre,

Ladies Home Journal

online

“This phone is beautiful,

and it looks like it will

photograph perfectly” –

Daisy Shaw, Allure

Page 6: Windows Phone "Simply Faster" Tour

Media shared with their followers

Page 7: Windows Phone "Simply Faster" Tour

We showed how Windows Phone

is on trend

Page 8: Windows Phone "Simply Faster" Tour

Look at all of our new friends…

…and the 20+ pieces of future coverage they’re giving us!

Page 9: Windows Phone "Simply Faster" Tour

Coverage Highlights

“The Nokia Lumia 900 and matching headset are the perfect color-

coordinated accessories to accompany your neon fashion apparel this

spring.” – Teen Vogue

Page 10: Windows Phone "Simply Faster" Tour

“Nokia is introducing the Lumia 900, which has gotten, for the most part, very positive

reviews. CNNMoney calls it “sexy.” The New York Times calls it “beautiful, fast and

powerful.” – The New Yorker

Page 11: Windows Phone "Simply Faster" Tour

Next stop: LA and beyond!