The technical differences between modern rifle brands come down to fractions of seconds and foot-pounds, or so I’ve gleaned from all the current communications about the category. Breaking free of the arms race rehtoric, Winchester finds an opportunity to grow its audience by reminding us why we hunt in the first place. 3 Print Ads AD: Katrina Ford
Winchester Rifles and Shotguns
Mar 23, 2016
A print campaign for Winchester RIfles created by Thomas Scaglione and Katrina Ford at VCU Brandcenter.
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Transcript
The technical differences between modern rifle brands come down to fractions of seconds and foot-pounds, or so I’ve gleaned from all the current communications about the category.
Breaking free of the arms race rehtoric, Winchester finds an opportunity to grow its audience by reminding us why we hunt in the first place.
3 Print Ads
AD: Katrina Ford
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