Jul 14, 2015
EMOTIONAL
DESIGN
Uber chases
emotional connection
and teams with Spotify
to offer personalised
music experiencehttp://www.thedrum.com/news/2014/11/17/uber-chases-emotional-connection-and-teams-spotify-offer-personalised-music
“Emotional design is the
BACKBONEof e-commerce design.”
— Kirsten Green, Founding Partner
of Forerunner Ventures
“You will have no chance of creating
something people will love unless
you’ve already made something
people actually want.”
— Alexis Ohanian, co-founder of Reddit
asdf movie https://www.youtube.com/watch?v=1lOEkYKYS9Q
“Before your application can create
an emotional relationship with the user,
it must get the basics right.
The emotional relationship,
THE DELIGHT, is what you layer on top.”
— Aral Balkan, Designer of Feathers
Maslow’s hierarchy of human needs
Aaron Walter https://speakerdeck.com/aarron/learning-to-love-humans-emotional-interface-design
Optimal User Experience– Cindy Chastain
OPTIMAL
USER EXPERIENCE
FUNCTION
EASE-OF-USE
PERFORMANCE
tangible
BEAUTY
MEANING
EMOTION
intangible
usable = edible
“The pleasurable layer
is very powerful.”
— Aarron Walter, Designing for Emotion
& Designer of MailChimp
“Empathy is the way we connect
with one another,
it is the platform
for emotion.”
— Aarron Walter, Designing for Emotion
& Designer of MailChimp
“The danger
is in confusing
‘EASE OF USE’ with ACTUALLY
DESIRINGTO USE SOMETHING.”
— Stephen Anderson,
3 Levels of Processing – Donald Norman
VISCERAL
pre-consciousness
attractiveness
first impression
BEHAVIORAL
use of product
function
performance
usability
REFLECTIVE
full impact of
thought & emotion
message
culture
meaning of product
or its use
“Make a good
FIRST IMPRESSION.” — Alexis Ohanian, co-founder of Reddit
HALO EFFECT
GUTREACTION
GOOD for me?
BAD for me?
“Interactions rarely
happen with people
we don't trust.”— Seth Godin
Word of mouth
Direct interaction
Graphics
Tone of voiceT R
U S
T
OF
MOUTH
WORD
“Trust is a gut feeling… more than a rational process
and visual design affects emotions in a very powerful way, perhaps more than any other stimuli.”
— James Putorti
MINT for iPad
Urgency rarely leads to trust.
Oh Mailchimp monkey,
Just as I get frustrated
with wrangling email
addresses, you’re there
with your little witticisms
to cheer me up!
Aarron Walter Designing for Emotion http://www.youtube.com/watch?v=ks91vBm3oT8
“Products are
people too.”
— Aarron Walter, Designing for Emotion
& Designer of MailChimp
Viktor Hertz http://www.viktorhertz.com/50717/2154528/gallery/work-in-progress-bars
“Attractive things make people
FEEL GOODwhich in turn makes them
think more creatively.”— Don Norman
Appealing
Effective
Pleasurable
MemorableDE
SIG
N
Design goals
Prospective users
Context of use
FO
UN
DA
TI
ON
O
F
GO
OD
DE
SIG
N
RESOURCES Designing For Emotion by Aarron Walter
http://www.abookapart.com/products/designing-for-emotion
The Basics Of Emotional Design by Nancy Young http://www.hongkiat.com/blog/emotional-design/
The Personality Layer by Simon Schmidhttp://www.smashingmagazine.com/2012/07/18/the-personality-layer/
Not Just Pretty: Building Emotion Into Your Websites by Sabina Idlerhttp://www.smashingmagazine.com/2012/04/12/building-emotion-into-your-websites/
Seductive Interaction Design, Stephen Andersonhttp://www.amazon.com/Seductive-Interaction-Design-Effective-Experiences/dp/0321725522
The Art & Science of Seductive Interactions, Stephen Andersonhttp://www.slideshare.net/stephenpa/the-art-science-of-seductive-interactions
Emotional Design: Why We Love (or Hate) Everyday Things by Don Normanhttp://www.amazon.com/Emotional-Design-Love-Everyday-Things/dp/0465051367
User-centric vs. Maker-centric Language: 3 Essential Guidelines by Janelle Estes, Nielsen Norman Grouphttp://www.nngroup.com/articles/user-centric-language/
Create a product
people will
#EmotionalDesign
@erinartworks
#modevcon