Wilson Library Part of a Complete Carolina Experience

Wilson LibraryPart of a Complete Carolina Experience

Where’s

Wilson?

?

• Despite its prominent position and historical value on campus, Wilson Library suffers from low visitation by undergraduate students at UNC-Chapel Hill

• Wilson Library’s wealth of resources and diverse array of historical archives go relatively unnoticed by the majority of students, who opt for other locations to conduct research or study

Situation

Student Perceptions

48%

9%3%

0%

40%

Figure 1: How Often Do You Visit Wilson Library?

Yearly

Monthly

Weekly

Daily

Never visited

Forty-seven percent of undergraduates surveyed indicated that they visit campus libraries on a daily basis. This is nearly the same percentage who visit Wilson Library on a yearly basis.

• Students are more aware of Wilson’s resources and ample study space

• Students increase their usage of Wilson Library, particularly undergraduates

• Wilson is recognized as a campus landmark that is a vital part of a complete Carolina experience

Where We Want To Go

ObjectivesIncrease undergraduate usage of Wilson Library by 10 percent in 6 months

Increase awareness of Wilson Library’s resources and develop relationships with five applicable undergraduate courses for the 2009-2010 academic year

Develop and maintain partnerships with five pertinent student organizations during the 2009-2010 academic year

Raise awareness of Wilson Library by 20 percent amongst undergraduates through increased collaboration with community organizations and student government by 2010

Core Strategy

Feasibility Sustainability

Advocacy

Part of a Complete Carolina Experience

Message Carriers

WILSON

Media

Student Groups &

Professional Orgs

UNC Faculty

UNC Admin.

Relevant Majors

Wilson Staff

Undergraduate “Influentials”

Core ProgramsOur Approach to Increasing Usage amongst Undergraduate Students

Raise Awareness of Wilson Library & its Resources

Increase Usage of Wilson Library by undergraduates

•Signage•Social media•Internships & Ambassador Program

•Class and student group outreach•Back to the Future Campaign

Program Overview

Sustainability

Advocacy Part of a Complete Carolina Experience

Feasibility

Signage• Create uniform signage throughout

Wilson

• Direct students to areas most relevant to their needs such as study areas in addition to signs indicating where collections are located

Updated Brochures

Other Tech/Aesthetic Suggestions

Study Area•Lap top accessible•CCI Printing•Librarian assistance

North Carolina Collection

•Research Library•Gallery

Looking to do some Research?

•Head to the Rare Books Collection: up the stairs and to the left OR

•Go to www.lib.unc.edu/wilson & fill out a research materials request form . We’ll have it ready for you!

Wilson Library UNC-Chapel Hill

Wilson Library UNC-Chapel Hill

Leading the Way

The Student ConnectionInternship Program•Open to undergraduates throughout year; advertised through majors and career listservs

Wilson Ambassadors

“Check Out the Buzz”•Coffee study break event during exam time

“DiJuNo”Coffee Sleeve Campaign•Beginning of each semester and exam time

DiJuNo?

Wilson Library 2.0

Wilsonlib: how can I help you? Carolinagurl: I need to do some research on NC politics

Expanding Wilson’s Online Communication tools is key to connecting with students•Facebook: Become a fan, group page•Twitter: WilsonLibrary_UNC is available!•AIM

Universal Research Request Form•Will help to counteract some of the perceived hassle that comes with conducting primary research at Wilson

Sustainability

Advocacy Part of A Complete Carolina Experience

Feasibility

Campus OutreachAfter making Wilson more accessible through additional signage and increased student participation, the library has the opportunity to enhance its usage by reaching out to a number of important campus mediums.

UNC Faculty and Academic-Based Organizations

Student Groups and Professional Organizations

Campus Media and Publications

Academic AdvantageReach out to UNC Faculty to engage undergraduates academically • Informational mass email, including Wilson contact •Promotional Mailer: bookmark•Primary Research tutorials•Promote Wilson’s programs & resources in department and School newsletters (e.g. School of Public Health, UNC Global)

Capitalize upon service learning opportunities through APPLES and Campus Y

Group MentalityInformational mass email•Highlight meeting space availability•Wilson staff guest speaker•History Nights (BSM during “African Americans in the South” Exhibit)

Campus Flier Outreach •Internship programs•Advertise Exhibits

Draw upon student professional experience to launch campaign ideas•Professional Organizations•Collaborations (e.g. PRSSA and AAF collaborate to promote “History of Journalism” Exhibit)

Need a meeting space?Want to intern on campus?Need help with fun meeting ideas?

Try WILSON LIBRARY! [email protected] or

better yet, stop by

The Campus VoiceAs the primary campus media source at UNC, The Daily Tar Heel is an effective and interactive medium through which to connect with the undergraduate community

•Guest Editorial to promote Wilson Exhibits & Activities • E.g. The Literary Festival

•“This Day in History”•Interns to write features & pitch ideas to DTH staff

iTarheel.com text ad

Sustainability

Advocacy Part of a Complete Carolina Experience

Feasibility

“It was in the Library that I began to realize the difference between the University and high school, and between the cozy but restricted world of my hometown and the vast world of the mind as embodied in a great research university. Wilson Library became for me the physical symbol of the University's commitment to excellence in education and scholarship”

- Joe A. Hewitt, University Librarian Emeritus (Oct, 2004)

Back to the Future CampaignApply to become the Class of 2010 Senior Project, focusing on appreciating UNC’s campus landmarks, school spirit and being a part of Carolina’s rich history

•“Top 10 things to do at Carolina Before You Graduate”•T-shirt Campaign•Class Gift & Plaque: Redesign the lobby (benches, flat screen)•Event ideas:• Senior Class Reception• “Carolina Experience”

Compilation Book

UNCI Live the

Carolina Experience

Serving the Community

The service component to the Back to the Future Campaign will focus upon literacy Volunteer Opportunities • Partner with the Orange County Literacy Council (www.orangeliteracy.org)• Adult literacy tutoring

Book Drive

Literacy Awareness Day

Publicity: senior class listserv, Facebook, pit promotions, GAA support

The Road AheadMoving Forward With Our Recommendations

Integrated Program TimelineFall 2009

Fall Semester 2009 (Aug. – Dec.) Spring Semester 2010 (Jan. – May)

Expand online tools: May-Aug

Launch Internship Program & take apps starting in Sept.; Hire Interns by mid Sept. and have them start by week of Sept. 21

Check Out the Buzz Event: Dec. 13

Send mailer & email to UNC

Faculty: Aug. 17 Email to student orgs: Aug. 31

Approach DTH to sponsor ‘This Day in History ‘ in Aug. & provide first month of facts; continue this throughout fall & spring semesters

Senior Class Campaign

Application Due: Aug. 25

Senior Class T-shirt Launch: Oct. 5

Preliminary launch of ‘Back to the Future’ Senior Class Campaign: Sept. 7; continue implementing the full campaign throughout the year

Submissions call for Compilation Book: Aug. 31

New signage/Tech additions: Jan 11

Guest editorial in the DTH: Oct. 12

Guest Editorial in the DTH: Jan. 20

Send email to student orgs:

Jan 11

“Top 10 Things”: Feb. 22

Compilation Book Launch: March 15

Senior Class Reception: April 16

Submission call for Compilation Book:

Jan. 13

Launch Book Drive: Jan. 18

Measuring Results

We aim to deliver superior value, with strategies that make a difference and can be expanded to meet Wilson’s overarching needs

Our results can be quantified in the following ways:

•Increased number of students using Wilson’s resources and study space•Web traffic to http://www.lib.unc.edu/wilson/•Attendance at Wilson events and exhibits•Media impressions – print, broadcast and digital•Number of internship applications•Number of submitted Research Request forms•Number of class visits and student group meetings

A Comprehensive Strategy

Sustainability

Advocacy Part of a Complete Carolina Experience

Feasibility

Found it. Love it.

A Complete Carolina Experience

Thank You

Top Ten Things To Do at UNC Before You Graduate! Check them off as you do them

Climb the Bell Tower

#3 Visit the Bell Tower and climb

it if you can

#4 Spend a day (and night) hitting

up the Franklin Hot Spots

#7 Spend an afternoon lounging on the quad (and visit Davie Polar)

#5 See a show in Memorial Hall

#2 Spend a night at Morehead

Planetarium viewing the

“Carolina Skies”

#9 Revisit Carolina’s sports landmarks: The

Dean Dome, The Bosh and Kenan

Stadium#6 Trip on a brick in the Pit…for old time’s sake

#1 Visit the majestic Rare

Books Collection at Wilson Library

#10 Take time to appreciate Carolina’s

rich history and beautiful campus

while you still can!

#8 Drink from the old well