Wills Lifestyle and Products

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Wills Lifestyle and Products

Presented By:

Kamal SharmaGaurav Dubey



Profile

Products are of ITC group.

Chairman -Y C Deveshwar

Top 3 sustained value creater

Revenue ± USD 6 Billion

Market Cap ±USD 18 billion

ITC was incorporated on August 24, 1910 under thename Imperial Tobacco Company of India Limited.

India Tobacco Company Limited in 1970 and then toI.T.C. Limited in 1974.

First six decades of the Company's existence wereprimarily devoted to the growth and consolidation of theCigarettes and Leaf Tobacco businesses.



Profile

ITC entered the Lifestyle Retailing business with theWills Sport range of international quality relaxed wear for men and women in 2000. The Wills Lifestyle chain of exclusive stores later expanded its range to includeW

ills Classic formal wear (2002) andW

ills Clublifeevening wear (2003).

ITC introduced Essenza Di Wills, an exclusive range of fine fragrances and bath & body care products for menand women in July 2005.

'Fiama Di Wills', a premium range of Shampoos,Shower Gels and Soaps in September, October andDecember 2007 respectively.

Vivel De Wills & Vivel range of soaps in February andVivel range of shampoos in June 2008.



Wills Products

Cigarettes

Classic

Navy cut

Lifestyle Product

Wils Classic - work wear

Wils Sport - relaxed wear

Wils Clublife -evening wear & fashion accessories

Wils Signature -designer wear , created by the leading fashion designers of thecountry

Personal Care Products

Essenza Di Wils -an exclusive range of fine fragrances and bath & body care

productsFiama Di Wils - a range of premium shampoos and shower gels

Vivel De Wills & Vivel - range of shampoos and soaps



Cigarettes

Kurush n Grant -Director of ITC¶s FMCG Bussiness

ITC is the market leader in cigarettes in India. With its wide range of invaluable brands, it has a leadership position in every segment of the market. It's highly popular portfolio of brands.

The Company has been able to build on its leadership positionbecause of its single minded focus on value creation for theconsumer through significant investments in product design,innovation, manufacturing technology, quality, marketing anddistribution.

ITC's cigarettes are produced in its state-of-the-art factories at

Bengaluru, Munger, Saharanpur and Kolkata. These factories areknown for their high levels of quality, contemporary technology andwork environment.





Proposed Indian Health Warning

on CigaretteP

ack



Cigarettes

Format

Retail Shops



Lifestyle Product

Kurush n Grant -Director of ITC¶s FMCG Bussiness

ITC's Wills Lifestyle presents a complete fashion wardrobe thatcomplements every facet of personality at work, when relaxed, whileparty and for those special occasions. Discover a tempting range of

designer wear, work wear, relaxed wear, evening wear and fashionaccessories.

Branded apparel market is worth over Rs 33,000 crore (2008figures) or over 20 percent of the Rs 1,28,347-crore domes-ticapparel market and 40 percent of the overall urban apparel market.



Specialty stores

T he profile of a customer associate at a WILLS

LIFES TY LE , store would include the operations

Selling ± up selling , cross selling.

Replenishment

Visual merchandising

Cashiering

Inventory management

Report generating



Specialty stores

The Six Success Mantras

1 SEGMENTATION Creating brands from scratch with no history and lineage, ITC usedclear segmentation across its five product lines and the target audience.

2 GROUP SYNERGY Once the five products were created and communication strategiesset, ITC properties like foods and apparel store network to retail these brands.

3 COMMUNICATION STRATEGY Like HUL, these brands sport Western names, anddifferent communication. Essenza &Fiama, meant for the elite, have Englishcommunication, while Vivel & Superia use Hindi.

4 BRAND EXTENSIONS Selective extensions as it doesn¶t want to confuse consumerswith too many irrelevant brand extension & sub-brands. The Essenza range is theonly exception.

5 BRAND AMBASSADORS ITC uses brand ambassadors strategically. While for theFiama and Vivel ranges it in brand ambassadors, for the Superia & Essenza ranges

is the real king.6 PACKAGING Since packaging plays a key role in product differentiation, ITC uses it to

the hilt. It has taken foreign experts¶ help to make its products stand out fromcompetition.





Lifestyle Product

Format:

Chain of exclusive Specialty stores -providingthe Indian consumer a truly 'InternationalShopping Experience¶

Wills Lifestyle store

Exclusive brand outlets¶ (EBOs) and µshop-in-shops¶.

Integrated Retail ±web shoppers

Online shopping

Fashion Shows -Wills Lifestyle India FashionWeek




Essenza Di Wils

Fiama Di Wils

Vivel De Wills & Vivel

In line with I T C's aspiration to be India's premier FMCGcompany, recognised for its world-class quality and enduring consumer trust, I T C forayed into the Personal Care business in July 2005.

State-of-the-art manufacturing facility meets stringent requirements of hygiene and benchmarked manufacturing practices.




Format:

Specialty stores

Wills Lifestyle store Online shopping



References

www.itcportal.com

www.willslifestyle.com

www.essenzadiwills.comwww.fiamadiwills.com

www.vivelultrapro.in



Wills Lifestyle and Products

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