William Mougayar's Keynote at the ICO Summit, Zurich 15 Sept 2017

TOKENS GENERATION ON THE BLOCKCHAIN BEST PRACTICES AND LOOK AHEAD

William Mougayar Investor, Advisor Author, The Business Blockchain @wmougayar

Zurich, 15 Sept 2017

State of the Market? q Excellent q Good q Bad q Ugly

© 2017 William Mougayar @wmougayar

Ecosystem Landscape Blockchains

Tokens

Lawyers & Regulators

Advisors

Startups Funds & Platforms

Service Providers

Accelerators

Analysts


ICO Service Providers CoinFund Cofound.it ICOBox Smart Valor Blockhaus ICOinfo TokenMarket BraveNewCoin

ICOage CoinFund CoinTree Argon Group Element Group Bitcoin Suisse Coral Validity Labs

Cryptonomos Waves Ambisafe CoinLaunch TokenFunder Itiriv CryptoAsset DG Zeppelin


Criteria for Evaluation 1.  Startup Characteristics 2.  Crypto Sale Resiliency 3.  Operational Transparency 4.  Business Model


4 Systemic Risks 1.  Levels of disclosures 2.  Terms and structures 3.  Post-sale transparency 4.  Value vs. Valuations


Looking Ahead

DOLLARS The magic 1%


VALUATIONS Is there a correlation?


TOKEN TYPES Right . Reward . Ownership . Toll


2 KEY QUESTIONS What Will It Do? Why a Token?


FAILURES How will it end?


REGULATION Applying Old vs. Creating New


Final Thoughts 1.  Do it right. Don’t hype. Deliver. 2.  Surround yourself with real advisors. 3.  Don’t over legalize. 4.  Startup laws aren’t changing. 5.  Decentralization/P2P are a requirement.


WHEN THE MUSIC STOPS…

Count your developers and users


THANK YOU

William Mougayar Investor, Advisor Author, The Business Blockchain @wmougayar [email protected] http://startupmanagement.org/blog

Zurich, 15 Sept 2017