William Johnson | Examining the Value Chain

DRAFT

Green America Public Private Partnership“We promote green jobs, companies and communities with a focus on

sustainability, empowerment and wealth building”Copyright © 2011

Examining the Value Chain:How A Business Can Prosper by

Understanding its Value

Green Businesses and The Green Economy

Presented By: William A. Johnson, CEO and Co-Founder

Green America Public Private Partnership, Inc.

Green America Public Private Partnership“We promote green jobs, companies and communities with a focus on

sustainability, empowerment and wealth building”Copyright © 2011

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A Green Economy:• Results in improved human well-being and social equity;

• While significantly reducing environmental risks and ecological scarcities

Source: United Nations Environment Program (UNEP 2010)

Green America Public Private Partnership“We promote green jobs, companies and communities with a focus on

sustainability, empowerment and wealth building”Copyright © 2011

Repair &

Maintenance

Green CAREER Opportunities!

Green JOBS Opportunities !

Green BUSINESSES Opportunities!

Green Industry Sector Confusing ?

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NY Green Industry Sectors

Green America Public Private Partnership“We promote green jobs, companies and communities with a focus on

sustainability, empowerment and wealth building”Copyright © 2011

New Green Jobs

Maintenance

Training SpecialistsEngineers

High Demand

Energy Auditors

WeatherizationTechnicians & Installers

HVAC Installers

Changing Skills

Repair & Refurbish

Workforce

Training

Supplier

Project

Contractor

Distributor

For Profit or Non-Profit

Manufacturer

Consulting

Management Marketing

Pollution Reduction

Green Construction

Administration

Energy Efficiency

Conservation

Recycling

Environmental Compliance

Alternative Energy

Manufacturing

Green Program Cluster

Green Commercial

Program

Wind Programs

Green Residential Program

Clean Tech Programs

Solar Programs

Energy Star

State Energy Organization

LEEDBPI

HERSTraining

Green JobsGreen Businesses

Green Market Sectors Green Programs

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Green America Public Private Partnership“We promote green jobs, companies and communities with a focus on

sustainability, empowerment and wealth building”Copyright © 2011

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North American Industry Classification System (NAICS)

20 Economic Sector

99 Subsector

313 Industry Group

721 NAICS Industry

1175 National Industry

2328 NAICS w/Multi-Economic Sectors

1192 Combined NAICS & GGS Classifications

Source: Bureau of Labor Statistics & Census.Gov

Green America Public Private Partnership“We promote green jobs, companies and communities with a focus on

sustainability, empowerment and wealth building”Copyright © 2011

The U.S. Marketplace

“1,192” NAICS Industry Classifications

“333” “Green” Market Sectors!

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Green America Public Private Partnership“We promote green jobs, companies and communities with a focus on

sustainability, empowerment and wealth building”Copyright © 2011

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Green Goods and Services (GGS) Classifications

Gre

en G

oods

and

Ser

vice

s

Cate

gory

1. Energy Efficiency 140 31.7%

2. Pollution reduction and removal, greenhouse gas reduction, and recycling and reuse 124 28.1%

3. Natural resource conservation 75 17.0%

4. Energy from renewable sources 58 13.1%

5. Environmental compliance, education and training, and public awareness 45 10.2%

Total Green Goods and Services Categories (*) 333

Total Industries with GGS Categories 442

Source: Bureau of Labor Statistics & Census.Gov

Green America Public Private Partnership“We promote green jobs, companies and communities with a focus on

sustainability, empowerment and wealth building”Copyright © 2011

Green Markets & Career Sectors1. Energy Efficiency2. Green Construction3. Transportation 4. Recycling and Waste Reduction5. Renewable Energy Generation6. Research, Design, and Consulting Services7. Manufacturing8. Agriculture and Forestry 9. Environment Protection

10. Energy Trading11. Energy and Carbon Capture and Storage12. Governmental and Regulatory Administration

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Green America Public Private Partnership“We promote green jobs, companies and communities with a focus on

sustainability, empowerment and wealth building”Copyright © 2011

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Green Business Basics

Green Programs Green Businesses Green Jobs

Green America Public Private Partnership“We promote green jobs, companies and communities with a focus on

sustainability, empowerment and wealth building”Copyright © 2011

Sustainable & Scalable

Socially Responsible

Environmental Certification

Green Businesses & Organizations!

Green Profitability

Green Products / Services

Green Operations

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Green America Public Private Partnership“We promote green jobs, companies and communities with a focus on

sustainability, empowerment and wealth building”Copyright © 2011

“Total Environmental Footprint“ • Directly connected to supply chain and products /

services bought and sold, AND • is often “LARGER” than the internal operations footprint

Supply Chain

Products & Services

Green Products & Services

Wal-Mart• World’s largest retailer • One of the largest private

purchasers of electricity “in the U.S”

• estimates its supply chain footprint to be :

“Twenty Times ! ”GREATER THAN

it‘s internal footprint.

Sustainable & Scalable

Socially Responsible

Environmental Certification

Green Profitability

Green Products / Services

Green Operations

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Green America Public Private Partnership“We promote green jobs, companies and communities with a focus on

sustainability, empowerment and wealth building”Copyright © 2011

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Bureau of Labor Statistics (BLS) Green Jobs Definition

Green jobs are either:

• Jobs in businesses that produce goods or provide services that benefit the environment or conserve natural resources.

• Jobs in which workers’ duties involve making their establishment’s production processes more environmentally friendly or use fewer natural resources.

Green America Public Private Partnership“We promote green jobs, companies and communities with a focus on

sustainability, empowerment and wealth building”Copyright © 2011

U.S Department of Labor has identified / classified

“Over 8,000” Standard Occupations

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There are “Over 200” Green “Career” Options !

AND, Emerald Green Advisory Group, Inc. A Non-Profit 501 ( C ) ( 3 ) Charitable Organization

Green America Public Private Partnership, Inc.

“We promote green jobs, companies and communities with a focus on sustainability, empowerment and wealth building”

A Non-Profit 501 ( C ) ( 6 ) Organization

Copyright ©

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Thank You !Now “Let’s”

Fill The GAPPP !WWW.TheGAPPP.Org

Green Programs

GreenJobs

Green Companies