Capturing the Value of Networked Individuals: Strategies for Citizen Sourcing William Dutton Oxford Internet Institute (OII) University of Oxford www.ox.ac.uk Presentation to ‘NETworked Organizations’, organized by SINTEF, at Kanonhallen, Oslo, Norway, 10 November 2010
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William Dutton Oxford Internet Institute (OII) University of Oxford ox.ac.uk
Capturing the Value of Networked Individuals: Strategies for Citizen Sourcing. William Dutton Oxford Internet Institute (OII) University of Oxford www.ox.ac.uk. Presentation to ‘NETworked Organizations’, organized by SINTEF, at Kanonhallen, Oslo, Norway, 10 November 2010. - PowerPoint PPT Presentation
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Capturing the Value of Networked Individuals:Strategies for Citizen Sourcing
William Dutton
Oxford Internet Institute (OII) University of Oxford
www.ox.ac.uk
Presentation to ‘NETworked Organizations’, organized by SINTEF, at Kanonhallen, Oslo, Norway, 10 November 2010
The Wisdom of Crowds -- The many can outperform the few by:
• statistical averaging of individual judgements – the Jury Theorem (Condorcet [1785]);
• bringing the attention of more people – ‘eyeballs’ – to the problem; • aggregating information, intelligence, that is geographically distributed • enhancing diversity: bringing together more heterogeneous viewpoints, perspectives, and approaches;
• simultaneous review rather than sequential processing, enabling more rapid diffusion of questions and answers;
• avoidance of small group processes, such as ‘groupthink’; and
• greater independence of, and less control by, established institutions.
• The Performance of Distributed Problem-Solving Networks (DPSN), McKinsey Technology Initiative (MTI) and the Oxford Internet Institute (2007-8)http://www.oii.ox.ac.uk/research/project.cfm?id=45
• The Oxford e-Social Science Project (OeSS), Economic and Social Research Council (2005-11)
• The Fifth Estate Project, supported by the Oxford Internet Surveys (2003-2011), and June Klein, Electronic Boardroom™