Mike Polonsky The Equicom Group November 9, 2010
May 08, 2015
Mike Polonsky
The Equicom GroupNovember 9, 2010
communications are important
really
communications are important^
presentations
every meeting
Al Gore
John Douglas
Most presentations are really bad
why?
6The
deadly sinsof presentations
1. the leave behind
2. curse of knowledge
3. more is better
4. words work
5. no goal
6. complacency
3step program topurify ourselvesof our past sins
what is a presentation?
1. the right information
2. rapidly transferred
3. high recall
1.what is the right information?
Tellthem what you’re going totellthem
Tellthem
Remind them what you toldthem
Tell them howyou’re going toborethem
Borethem
Remind them they’re bored
it’s about distilled nuggets
somethingbig coming
valueproposition
growth strategy
board
product description
mission
visionlast year’s
results
intellectualproperty
media coverage
corporategovernance
head shots
awards
table of contents
capabilities
features
benefits
values
typically, our big three nuggets
opportunityneed
expressed
strategic, core differentiator(what defines you, guides all you do)
need addressed
how you are going to stay on top
growth strategy
leave an impression
On June 4 1940, Winston Churchill delivered a 45 minute speech, commonly known as “We shall fight on the beaches”, to the House of Commons of the British Parliament. It was a great inspiration to an embattled United Kingdom as it entered what was probably the most vulnerable phase of the entire war. Public opinion for the war effort was waning in the face of devastating losses and a formidable enemy.Churchill encouraged a country to keep fighting in 45 minutes.
how do you encourage someone to give you $10M in
45 minutes?
don’t drown in detail
keep to the big ideakeep it high level
keep it clean
2.what is rapid transfer?
2.what is rapid transfer?
marathon 100 metres
NOW!huh aha
(rapid transfer)
points
Not all
are created equal
All points are equal
• Interesting point but not really relevant• Uninteresting point but relevant• Major, earth-shattering, earth-quaking
point• Interesting corollary perspective• Necessary background point• Interesting-but-dude-is-now-sleeping
point• Because-I-love-the-sound-of-my-voice
point
The point
Big big big support
additional support
additional support
additional support
The point
Big big big support
additional support
additional support
additional support
Underlying takeaway message
The point
Underlying takeaway message
A B C
The point
Underlying takeaway message
A B C
1. 2. 3.
grid it to great
think about emphasisthink about scale
think about priorities
not wordsmaps
picturesdiagrams
illustrations
“There is no such thing as words”
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3.what is high recall?
20-30 slides
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The great onesare more than a series of slides
power of a narrative
what is a presentation?
story1
high recall
not blind faith
brevitypatternsstories
emotion
the right information
rapidly transferred
with high recall
not everything
not words
not blind faith
think churchill
think billboard
think 3 little pigs
Why are presentations really important?
seeing
Am I glad to see you! as I see it. begin to see the light. Believe nothing of what you hear, and only half of what you see. can't see the wood for the trees. see you again. Monkey
see, monkey do. nice to see you. not able to see the forest for the trees. Not if I see you sooner, and Not if I see you first. see eye to eye. see fit. see if I care! see in a new light.
see the color of money. see the error of ways. see the writing on the wall. see which
way the wind is blowing. See you around. see you in a little while. see you later,
alligator. see you next year. see you soon. wait-and-see attitude. What you see is what
you get.
readingstop thinking
seeingstart thinking
great presentations are not about being creative
great presentations are about being logical
speak,so that I maysee you.
thank you.