Wilkinson - Afterglow Music Video Analysis

Wilkinson - AfterglowMusic Video Analysis

At the beginning of this music video, it starts off slow as it builds up the intensity and then introduces the characters in the music video. The non-diegetic sound is slow and soft with a touch of glee about it. The still shot shows a couple called ‘Paul & Dana’ with a sub heading featuring in the music video. The genre of this music video is ‘Pop’.

We get the impression that this couple are a middle class family who live in a council state flat with a average life of living. The male in this relationship is dressed as a cool, trendy, smart and casual character whereas the female is dressed with a bit of skin showing but appropriate and smart. Moreover, we get the impression that this couple is average couple with a basic way of living. They have been dating for 5 years which shows that their relationship is strong and stable.

The sub heading throughout this music video is really effective as it shows how the couple have built their relationship in 5 years. This will entice the audience as it is a common theme for everyone to settle down and fall in love so the audience can relate to this convention. The non-diegetic sound has gradually increased its intensity and is now loud and funky which engages the audience. This image shows that the couple is extremely active and social as they travel a lot. The cities they have visited are all popular and expensive, the city Ibiza shows that they party a lot and love the party lifestyle.

The ‘58 gigs’ the couple have visited in 5 years shows that on average they attend 32 gigs a year which suggest that they are socially active and love there music. This will entice the target audience as they can probably relate.

Throughout the montage it shows what the couple have been up to throughout the 5 years in being together. This image shows a clip of the couple playing the game ‘Call of Duty’ which means they are into playing video games and both are interested in the same things.

The non-diegetic sound has now reached its chorus mid way through the music video and it sounds very inspirational and positive. The 4,768 memories the couple have shared together shows they have had a lot of memories to cherish together.

The close up shot portrays the couple sleeping alone, however they both feel as if they are together due to the instant connection they have through a video call. This suggest that they can’t sleep alone and need each other by their side. It also depicts the love they both have for each other. 23 nights alone in 5 years shows that they have nearly always been together and cant let go of each other.

These sub headings suggest that the couple are sexually active and are passionate about their love. This music videos target audience is perhaps the same age as these characters are, somewhere between the ages of 23-28 years old, this shows that the target audience is mature and can relate to the couple’s activities.

The mid shot shows that the couple have smoked a combined total of 1,962 cigarettes. This could suggest that they are either addicted to smoking and regular smokers or they feel stressed and take a cigarette once in a while.

The montage shows a POV shot from the fans behind the goal as they anticipate the games every move. The 23 away days shows that the couple both love sport and love to travel to support their team.

As the non-diegetic sound slows down, the mid-waist shot shows that 365 minutes lost in 5 years suggest that the couple hardly every spend time procrastinating and keep their time management intact.

The high angle shot and the panning shot shows that the couple drink alcohol a lot and have problems in the morning when they have hangovers.

This is a common theme in a relationship that couples with have a argument and fight constantly. In this relationship they have only had 1 fight in 5 years which shows that their relationship is extremely strong. This entices the audience as many other couples can relate to this situation.

The 11,080 text messages sent in 5 years shows that they love to communicate through text and are incredibly social.

The 708 parties they have attended in 5 years shows that on average each year they approximately attend 142 parties. This shows that they love the party love and are extremely social.

The 353 records they have shows that they love their music and they have the same interest in the particular genre they listen to. This could also suggest that they have some classics as they haven’t brought a lot of records in 5 years.

This shot portrays the couple dancing with water dripping all over them. This shows that they love to dance and enjoy their music a lot. It also shows that they are a positive couple as they are always happy and active.

The panning shot of the female spinning around depicts the ‘mashed’ effect which is really effective in this music video. The 148 hours mashed shows that they drink a lot of alcohol and love to enjoy themselves and let themselves go.

The 702 jobs not done shows that they easily forget or have problems with time management. This could suggest that the couple could improve there problems and help out each other.

This POV shot shows the couple use social networking sites to keep intact with the social life. Instagram is a huge social networking site which could suggest that they love posting images of how social they are.

This shots shows us that this couple is extremely sexually active and love fantasise about their sex life. They are not ready to have a family as they use protection to avoid commitment.

This close-up shot depicts that the couple both have a tattoo which match each other. A symbol of ‘x’ and ‘o’ means that the couple are attracted and belong to each other. A tattoo which match each other resemble their love and commitment to each other. This entices the audience as they can relate to the couples aspects.