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Page 1: Wiley Global Rights 2015 - GRAAL · Wiley Global Rights 2015. ... Joe Vitale ISBN: 978-1-118-81002-6 ... Joe Vitaleis President of Hypnotic Marketing, Inc., a marketing consulting

Our Most Translated Titles

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Wiley G

lobal Rights 2015

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Wiley Professional Publishing

Most Licensed Titles

Dear Colleague,

Welcome to this hand-picked selection of our biggest and bestProfessional publishing content. These titles have all beenlicensed in several languages and many are bestsellers in boththeir original and their translated editions: we hope you’ll findmuch to interest you in this catalogue.

In addition to this selected list, we have thousands more world-class titles in every subject from Architecture to Zoology that willenhance your publishing program and prove to be enduringbestsellers—just call or email your Wiley Translation Rightscontact to find out more. We’re looking forward to working withyou again soon.

Kris KliemannVP, Director, Global RightsWiley2015

PS For details of our new publishing highlights, or titles in HigherEducation or the For Dummies series, please contact us.

[email protected]

Licensing from Wiley adds quality, value, and variety toyour list. Get in touch with us to hear more about how,together, we can make a great publishing partnership—we’d love to hear from you.

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Table of ContentsBusiness, Finance & Accounting 3

Computing & Technology 26

Health Sciences 33

Humanities, Social Sciences & Teacher Education 52

Physical Sciences, Engineering & Architecture 59

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Peter Drucker’s Five Most ImportantQuestions: Enduring Wisdom forYoung Leaders Peter F. Drucker, Joan Snyder Kuhl, Frances Hesselbein 978-1-118-97959-4 144 pages February 2015, Jossey-BassLicensed in German, Simplified Chinese.

Enduring leadership framework from Peter Drucker, the“father of modern management” featuring new guidanceand inspiration from today’s top young leaders andentrepreneurs.

Drucker published 39 books throughout his life, many of themlandmarks, and countless scholarly and popular articles whichpredicted many of the major developments of the late 20thcentury, including privatization and decentralization, the decisiveimportance of marketing and innovation, and the emergence ofthe information society with its necessity of lifelong learning.

The 5-question leadership framework is an enduring one. Byasking themselves, What is our Mission, Who is our Customer,What does our Customer Value, What are our Results, and Whatis our Plan, readers can focus on why they are doing what theyare doing in their work, and how to do it better. This brief, clearand accessible book will challenge readers and stimulate spiriteddiscussions and action within any organization, inspiring positivechange and new levels of excellence.

The Five Most Important Questions has sold more than 60,000copies.

Peter F. Drucker (1909–2005), known as The Father of Modern Management,was a professor, management consultant and writer hailed by BusinessWeek asthe man who invented management.

Joan Snyder Kuhl is a speaker, trainer and consultant specializing in globaltalent development and generational engagement strategies.

Also by Peter Drucker

Lessons in Leadership Facilitator’s GuidePeter F. DruckerISBN: 978-0-7879-4396-716 pages, June 1998, Jossey-Bass

The Five Most Important Questions You Will Ever AskAbout Your OrganizationPeter F. Drucker, Frances Hesselbein Leadership Institute (Editor)ISBN: 978-0-470-22756-5144 pages, May 2008, Jossey-BassLicensed in German, Japanese, Korean, Orthodox Chinese,Simplified Chinese, Polish, Portuguese, Russian, Turkish,Vietnamese.

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The Advantage: Why OrganizationalHealth Trumps Everything Else InBusinessPatrick M. LencioniISBN: 978-0-470-94152-2240 pagesApril 2012, Jossey-BassLicensed in Korean, Orthodox Chinese, Vietnamese, Romanian, SimplifiedChinese, Dutch, Czech, German, Japanese, Polish, Portuguese, Russian,Spanish.

A full-length distillation of all of the lessons fromLencioni’s popular business fables, including the NewYork Times bestseller The Five Dysfunctions of a Team.

In The Advantage Patrick Lencioni, argues that the seminaldifference between successful companies and mediocre ones haslittle to do with what they know and how smart they are and moreto do with how healthy they are. In this book, Lencioni bringstogether his vast experience and many of the themes cultivated inhis other bestselling books and delivers a first: a cohesive andcomprehensive exploration of the unique advantageorganizational health provides.

Simply put, an organization is healthy when it is whole,consistent and complete, when its management, operations andculture are unified.  Healthy organizations outperform theircounterparts, are free of politics and confusion and provide anenvironment where star performers never want to leave.Lencioni’s first non-fiction book provides leaders with agroundbreaking, approachable model for achieving organizationalhealth—complete with stories, tips and anecdotes from hisexperiences consulting to some of the nation’s leadingorganizations.

The Advantage provides a foundational construct forconducting business in a new way—one that maximizes humanpotential and aligns the organization around a common set ofprinciples.

Patrick Lencioni’s books have sold over 2.8 million copies and The FiveDysfunctions of a Team alone has sold over 1.6 million copies and been on thebestseller lists of the New York Times, Wall Street Journal, BusinessWeek andothers. He is founder and president of The Table Group, a consulting firmdedicated to building healthy organizations. His clients include General Mills,Microsoft and Southwest Airlines, plus sports, military and non-profitorganizations, universities, and churches. The Wall Street Journal called himone of the most sought-after business speakers in the U.S.

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WHY ORGANIZATIONAL HEALTH

TRUMPS EVERYTHING ELSE

IN BUSINESS

PATRICK LENCIONIBEST-SELLING AUTHOR OF THE FIVE DYSFUNCTIONS OF A TEAM

TheAdvantage

N A T I O N A L B E S T - S E L L E R

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Also by Patrick Lencioni

The Five Dysfunctions of a Team: ALeadership FablePatrick M. LencioniISBN: 978-0-7879-6075-9240 pagesApril 2002, Jossey-BassLicensed in Norwegian, Swedish, Bulgarian,Romanian, Italian, Arabic, Serbian, Czech,German, Hungarian, French, Polish, Albanian,Russian, Slovakian, Thai, Bengali, Finnish,Danish, Portuguese.

The Five Dysfunctions of a Team: IntactTeams Participant Workbook, 2nd EditionPatrick M. LencioniISBN: 978-1-118-16790-8112 pagesApril 2012, Pfeiffer

The Five Dysfunctions of a Team: TeamAssessment, 2nd EditionPatrick M. LencioniISBN: 978-1-118-12730-88 pagesApril 2012, PfeifferPrevious edition licensed in Korean, SimplifiedChinese.

The Five Dysfunctions of a Team:Participant Workbook for Team LeadersPatrick M. LencioniISBN: 978-1-118-11878-896 pagesApril 2012, Pfeiffer

Getting Naked: A Business Fable AboutShedding The Three Fears That SabotageClient LoyaltyPatrick M. LencioniISBN: 978-0-7879-7639-2240 pagesFebruary 2010, Jossey-BassLicensed in Finnish, Polish, Portuguese,Simplified Chinese, Swedish.

The Three Big Questions for a FranticFamily: A Leadership Fable About RestoringSanity To The Most Important OrganizationIn Your LifePatrick M. LencioniISBN: 978-0-7879-9532-4240 pagesSeptember 2008, Jossey-BassLicensed in German, Korean, Polish, Portuguese.

The Four Obsessions of an ExtraordinaryExecutive: A Leadership FablePatrick M. LencioniISBN: 978-0-7879-5403-1208 pagesSeptember 2000, Jossey-Bass

The Three Signs of a Miserable Job: A Fablefor Managers (And Their Employees)Patrick M. LencioniISBN: 978-0-7879-9531-7272 pagesAugust 2007, Jossey-BassLicensed in Arabic, Bahasa Indonesian, German,Dutch, Italian, Japanese, Korean, OrthodoxChinese, Polish, Portuguese, Romanian, Russian,Simplified Chinese, Spanish, Turkish.

Overcoming the Five Dysfunctions of aTeam: A Field Guide for Leaders,Managers, and FacilitatorsPatrick M. LencioniISBN: 978-0-7879-7637-8176 pagesApril 2005, Jossey-Bass

Silos, Politics and Turf Wars: A LeadershipFable About Destroying the Barriers ThatTurn Colleagues Into CompetitorsPatrick M. LencioniISBN: 978-0-7879-7638-5224 pagesMarch 2006, Jossey-BassLicensed in Arabic, German, Korean, Polish,Portuguese, Russian, Simplified Chinese,Spanish, Turkish, Vietnamese.

The Five Temptations of a CEO: ALeadership Fable, 10th Anniversary EditionPatrick M. LencioniISBN: 978-0-470-26758-5160 pagesJuly 2008, Jossey-BassLicensed in German, Portuguese, Romanian.Previous edition licensed in Arabic, Dutch,Korean.

Death by Meeting: A LeadershipFable...About Solving the Most PainfulProblem in BusinessPatrick M. LencioniISBN: 978-0-7879-6805-2272 pagesMarch 2004, Jossey-BassLicensed in Arabic, Dutch, German, Italian,Japanese, Polish, Swedish, Serbian.

Business, Finance & Accounting

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At Zero: The Final Secrets to“Zero Limits” The Quest forMiracles Through Ho’oponoponoJoe VitaleISBN: 978-1-118-81002-6240 pagesDecember 2013Licensed in Turkish, Danish, Finnish, Spanish, Bulgarian, Simplified Chinese,Polish, Orthodox Chinese, Portuguese, Vietnamese, Czech, German, Russian,Italian, Romanian, Spanish.

Joe Vitale’s 12 Wiley books have sold just over half amillion copies.

At Zero starts where his previous book, Zero Limits, left off. ZeroLimits presented a unique self-help breakthrough focused onhelping overworked, overstressed individuals overcome obstaclesthey are facing and achieve their goals.  It was the first book toexplain how a secret Hawaiian method called ho’oponopono canhelp people experience health, wealth, happiness, and more. Itempowered thousands of readers to take control of everything intheir lives in order to achieve all they’ve ever dreamed of.  

At Zero takes the story one step further by telling new stories,revealing new processes, introducing a new healer, and revealingthe fourth stage of awakening. 

Joe Vitale is President of Hypnotic Marketing, Inc., a marketing consultingfirm. He has been called “The Buddha of the Internet” for his combination ofspirituality and marketing acumen. His articles are widely read and hisprofessional clients include The Red Cross, PBS, and Hermann Children’sHospital, in addition to many other small and large internationalbusinesses. Joe is an inspiring speaker who has spoken before hundreds ofbusiness groups.

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Also by Joe Vitale

Life’s Missing Instruction Manual: TheGuidebook You Should Have Been Given atBirthJoe VitaleISBN: 978-1-118-76849-4176 pagesApril 2013Licensed in Arabic, Bahasa Indonesian,Bulgarian, Czech, Dutch, Estonian, French,Finnish, German, Italian, Japanese, Korean,Latvian, Lithuanian, Orthodox Chinese, Polish,Portuguese, Romanian, Russian, SimplifiedChinese, Slovakian, Thai, Turkish.

The Awakening Course: The Secret toSolving All ProblemsJoe VitaleISBN: 978-1-118-14827-3241 pagesJanuary 2012Licensed in Bulgarian, Estonian, French, Italian,Japanese, Lithuanian, Polish, Portuguese,Romanian, Russian, Simplified Chinese,Slovakian, Slovenian, Spanish, Turkish.

The Attractor Factor: 5 Easy Steps forCreating Wealth (or Anything Else) From theInside Out, 2nd EditionJoe VitaleISBN: 978-0-470-28642-5320 pagesSeptember 2008Licensed in Arabic, Czech, Dutch, Estonian,Greek, Latvian, Lithuanian, Polish, Russian,Simplified Chinese, Slovakian, Thai, Vietnamese.Previous edition licensed in Bulgarian, French,Hebrew, Hungarian, Italian, Japanese, Polish,Portuguese, Romanian, Russian, SimplifiedChinese, Spanish, Thai, Turkish, Vietnamese.

The Key: The Missing Secret for AttractingAnything You WantJoe VitaleISBN: 978-0-470-50394-2224 pagesNovember 2009Licensed in Arabic, Bahasa Indonesian,Bulgarian, Czech, Dutch, Estonian, French,German, Greek, Hungarian, Italian, Japanese,Korean, Latvian, Lithuanian, Mongolian, OrthodoxChinese, Simplified Chinese, Persian, Polish,Portuguese, Romanian, Russian, Slovakian,Slovenian, Spanish, Thai, Turkish.

Hypnotic Writing: How to Seduce andPersuade Customers with Only Your WordsJoe VitaleISBN: 978-0-470-00979-6288 pagesJanuary 2007Licensed in Bahasa Indonesian, Bulgarian, Italian,Korean, Russian, Spanish, Turkish, Vietnamese.

Zero Limits: The Secret Hawaiian Systemfor Wealth, Health, Peace, and MoreJoe Vitale, Ihaleakala Hew LenISBN: 978-0-470-10147-6256 pagesJanuary 2009Licensed in Bahasa Indonesian, Bulgarian, Czech,Danish, Finnish, French, German, Hebrew,Hungarian, Italian, Japanese, Korean, Latvian,Orthodox Chinese, Simplified Chinese, Polish,Portuguese, Romanian, Russian, Slovakian,Spanish, Turkish, Lithuanian, Vietnamese.

The Seven Lost Secrets of Success: MillionDollar Ideas of Bruce Barton, America’sForgotten GeniusJoe VitaleISBN: 978-0-470-10810-9193 pagesOctober 2007Licensed in Bahasa Indonesian, Czech, Italian,Japanese, Korean, Malayalam, Polish, Russian,Slovakian.

Business, Finance & Accounting

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Value Proposition Design: How toCreate Products and ServicesCustomers WantAlexander Osterwalder, Yves Pigneur, Gregory Bernarda, AlanSmith, Trish Papadakos (Designed by)ISBN: 978-1-118-96805-5320 pagesOctober 2014Licensed in Arabic, Dutch, French, German, Italian, Japanese, Korean, OrthodoxChinese, Simplified Chinese, Persian, Polish, Portuguese, Russian, Spanish,Thai.

Business Model Generation is a huge global bestseller, translatedinto almost 30 languages. www.businessmodelgeneration.com gets1.2 million unique visits per month, and organizations that use thebusiness strategy described in Business Model Generation include3M, Ericsson, IBM, Telenor, Capgemini, and Deloitte.

In Value Proposition Design, these bestselling authorsreturned—to explain how to succeed at the most important andrisky part of any business model: designing a product or servicepeople will pay for.

Alexander Osterwalder is based in Lausanne, Switzerland and is a speaker,workshop facilitator and strategy consultant to organizations in 20 countries onall continents and writes a popular blog on business model innovation.

Yves Pigneur is Professor of Management Information Systems at the Universityof Lausanne, and visiting professor at Georgia State University, Hong KongUniversity of Science and Technology, and the University of British Columbia.

Business Model Generation: AHandbook for Visionaries, GameChangers, and ChallengersAlexander Osterwalder, Yves PigneurISBN: 978-0-470-87641-1288 pagesAugust 2010

Licensed in Korean, Portuguese, Japanese, Spanish, Turkish, Orthodox Chinese,Bahasa Indonesian, Swedish, Slovenian, Norwegian, Simplified Chinese,Estonian, Mongolian, Arabic, Romanian, Polish, Greek, German, Russian, Thai,French, Arabic, Czech, Hungarian, Persian, Italian, Danish, Croatian.

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Flawless Consulting: A Guide toGetting Your Expertise Used, 3rdEditionPeter BlockISBN: 978-0-470-62074-8370 pagesApril 2011, Pfeiffer

Licensed in Dutch, Simplified Chinese, Lithuanian, Portuguese.Previous edition licensed in Czech, Dutch.

The Consultant’s Bible

Almost 30 years ago when Peter Block’s Flawless Consulting wasfirst published, the book quickly established itself as the“consultant’s bible” and became a landmark bestseller thatastutely explained how to deal effectively with clients, peers, andothers. It has sold hundreds of thousands of copies and has beentranslated into many languages.

The current third edition tackles the challenges that next-generation consultants face, including more guidance on how toask better questions, dealing with difficult clients, working in anincreasingly virtual world, and how to cope with complexities ininternational consulting.

It includes illustrative examples, case studies, exercises, andguidelines on implementation to help cement the learning.

Peter Block is an author and consultant whose work is about empowerment,stewardship, chosen accountability, and the reconciliation of community. He isthe author of several bestselling books and a partner in Designed Learning, atraining company that offers workshops designed by Peter to build the skillsoutlined in his books. He received a Master’s Degree in Industrial Administrationfrom Yale in 1963 and has received national awards for outstandingcontributions in the field of training and development, including the AmericanSociety for Training and Development Award for Distinguished Contributions,the Association for Quality and Participation President’s Award, and TrainingMagazine HRD Hall of Fame.

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Winning Global Markets: HowBusinesses Invest and Prosper inthe World’s High-Growth CitiesPhilip Kotler, Milton KotlerISBN: 978-1-118-89381-4288 pagesOctober 2014Licensed in Bahasa Indonesian, Italian, Japanese, Portuguese, Russian,Simplified Chinese, Spanish, Thai, Turkish, Vietnamese.

A whole new marketing paradigm focused on theconcentrated economic power of 600 global cities.

Cities in China, Brazil, India, and throughout the Middle East andLatin America are rising to become major players in the globalmarketplace. Philip and Milton Kotler argue that an inversion istaking place, and top cities are growing economically faster thantheir national rate of growth. These emerging city markets arecritical to company growth, and multinational businesses mustchange the culture of their headquarters, divisions and branches,as well as their value chain stakeholders to take advantage ofthese market changes. Winning Global Markets provides the vitalinformation and guidelines that companies need to planaccordingly.

Philip Kotler is the world’s foremost expert on marketing, and his books are aglobal publishing phenomenon. Famous for popularizing “The 4 P’s ofMarketing”, his books have been translated into 37 languages and are globalbestsellers and leaders in the field. His writing has defined marketing aroundthe world for the past 40 years.

Milton Kotler is Chairman of Kotler Marketing Group USA, and Kotler MarketingGroup China, the #1 marketing strategy consultancy in China. He is also afrequent contributor to the China business press.

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Also by Philip Kotler

Good Works!: Marketing and CorporateInitiatives that Build a Better World...andthe Bottom LinePhilip Kotler, David Hessekiel, Nancy LeeISBN: 978-1-118-20668-3288 pagesJune 2012Licensed in Bulgarian, Dutch, German, Japanese,Korean, Polish, Portuguese, Russian, SimplifiedChinese, Spanish, Thai, Turkish, Vietnamese.

Market Your Way to Growth: 8 Ways to WinPhilip Kotler, Milton KotlerISBN: 978-1-118-49640-4212 pagesMarch 2013Licensed in Bahasa Indonesian, Croatian, Czech,Italian, Japanese, Korean, Polish, Portuguese,Simplified Chinese, Spanish, Thai, Turkish,Vietnamese.

Marketing 3.0: From Products to Customersto the Human SpiritPhilip Kotler, Hermawan Kartajaya, IwanSetiawanISBN: 978-0-470-59882-5208 pagesMay 2010Licensed in Albanian, Armenian, BahasaIndonesian, Bulgarian, Danish, Dutch, Finnish,French, German, Greek, Italian, Japanese,Korean, Mongolian, Norwegian, OrthodoxChinese, Persian, Polish, Portuguese, Romanian,Russian, Spanish, Thai, Turkish, Vietnamese.

Lateral Marketing: New Techniques forFinding Breakthrough IdeasPhilip Kotler, Fernando Trías De BesISBN: 978-0-471-45516-5206 pagesSeptember 2003Licensed in Macedonian, Russian, Portuguese,Simplified Chinese, Vietnamese.

Corporate Social Responsibility: Doing theMost Good for Your Company and YourCausePhilip Kotler, Nancy LeeISBN: 978-0-471-47611-5320 pagesJanuary 2005Licensed in Arabic, Croatian, Bulgarian, Greek,Hungarian, Italian, Korean, Romanian, Serbian,Simplified Chinese, Thai, Turkish, Ukranian.

Marketing Insights from A to Z: 80 ConceptsEvery Manager Needs to KnowPhilip KotlerISBN: 978-0-471-26867-3224 pagesMarch 2003Licensed in Latvian, Macedonian, Portuguese,Russian, Turkish, Vietnamese.

Ten Deadly Marketing Sins: Signs andSolutionsPhilip KotlerISBN: 978-0-471-65022-5160 pagesApril 2004Licensed in Croatian, Dutch, French, Latvian,Russian, Simplified Chinese, Spanish, Turkish,Ukranian, Vietnamese.

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The Leadership Challenge: How toMake Extraordinary Things Happenin Organizations, 5th EditionJames M. Kouzes, Barry Z. PosnerISBN: 978-0-470-65172-8416 pagesAugust 2012, Jossey-BassLicensed in Czech, Russian, Albanian, Simplified Chinese, Japanese,Portuguese, Russian, Turkish.Previous edition licensed in German, Japanese, Korean, Polish, Portuguese,Romanian, Russian, Simplified Chinese.

The bestselling Wiley book of all time, published in morethan 20 languages since its first publication over 25 yearsago.

This is the keystone product for a global franchise, which includesover 300 products, such as trade books, training packages, andonline assessments, and has trained more than 2 million leaders.

The Leadership Challenge outshines all competition. Thisfourth edition has been completely revised for today’s businessrealities with more international examples which show in actionaround the world the Five Practices of Exemplary Leadership:Model the way; Inspire a shared vision; Challenge the process;Enable others to act; Encourage the heart.

Grounded in extensive research, it captures the continuinginterest in leadership as a critical aspect of human organizations.Kouzes and Posner demonstrate how visionary leaders accomplishextraordinary things, and they address current challenges such asthe new cynicism, the electronic global village, and the shift toteam-oriented work relationships. With engaging stories and keeninsights, they delve into the fundamental aspects of leadership tohelp readers keep pace with our ever-changing world.

James Kouzes and Barry Posner are THE premier leadershipexperts working today. Both authors are very well-connected andbeloved in the business world and are highly sought after asexperts in leadership by the media. Jim and Barry are in constantdemand as speakers and consultants all over the world.

James Kouzes is the Dean’s Executive Professor of Leadership, Leavey School ofBusiness at Santa Clara University, and one of the leading executive educatorsin the United States.

Barry Posner is Professor of Leadership at Santa Clara University and was Deanof the Leavey School of Business.

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The Little Book of Market Myths:How to Profit by Avoiding theInvesting Mistakes Everyone ElseMakesKenneth L. FisherISBN: 978-1-118-44501-3224 pages; March 2013Licensed in Simplified Chinese, Japanese, Romanian, Arabic, Orthodox Chinese,German, Korean.

Exposes the truth about common investing myths andmisconceptions.

Everybody knows—or thinks they know—that a strong dollarequals a strong economy, bonds are safer than stocks, gold is asafe investment and that high PEs signal high risk. However,while such “common-sense” rules of thumb may work for a timeas investment strategies, as New York Times and Wall StreetJournal bestselling author, Ken Fisher, vividly demonstrates in thiswise, informative, and wholly entertaining new book, they’llalways let you down in the long run. Ken exposes some of themost common—and deadly—myths investors swear by, and hedemonstrates why the rules-of-thumb approach to investing maybe robbing people of the kinds of returns they hope for.

Ken Fisher is the founder, Chairman and CEO of Fisher Investments, a moneymanagement firm serving large corporate and public pension plans, as well asendowments, foundations and high net worth individuals across the world.Well-known for his prestigious Forbes Portfolio Strategy column, Ken has alsowritten ten books, including four New York Times bestsellers.

Lara Hoffmans is Vice President of Content at Fisher Investments, managingeditor of MarketMinder.com, a regular contributor to Forbes.com and coauthorof a number of Fisher’s bestsellers.

In the same series

The Little Book of Economics: How the Economy Works inthe Real World, Revised and UpdatedGreg IpISBN: 978-1-118-39157-0288 pages; February 2013Licensed in Arabic, Orthodox Chinese.Previous edition licensed in German, Japanese, Korean,Lithuanian, Orthodox Chinese, Simplified Chinese, Portuguese,Romanian.

The Little Book of Market Wizards: Lessons from theGreatest TradersJack D. SchwagerISBN: 978-1-118-85869-1208 pages; April 2014Licensed in German, Japanese, Orthodox Chinese, Romanian, Thai

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The Power of Self-Confidence:Become Unstoppable, Irresistible,and Unafraid in Every Area of YourLifeBrian TracyISBN: 978-1-118-43591-5192 pages; September 2012Licensed in Russian, Malaysian, French, Persian, Spanish, Bulgarian, SimplifiedChinese, Hungarian, Bahasa Indonesian, Italian, Japanese, Polish, Portuguese,Romanian, Thai, Turkish.

From the bestselling author of 55 books that have beentranslated into almost 40 languages.

This book explains that confidence is “mental fitness” andteaches exercises to achieve it.

Self-confidence is the ability to move out of you comfort zoneand take risks with no guarantee of success. ‘Mental fitness’ canbe developed by engaging in a series of regular exercises to buildup and maintain higher and higher levels of self confidence inevery area of life. Each chapter is a lesson in ways to exercisemental fitness, which include: The Foundations of Self-Confidence;  Purpose and Personal Power; Achieving Confidenceand Mastery; Succeeding in Personal Relationships; Dealing withDifficult People; Self Confidence in Action.

Brian Tracy is Chairman and CEO of Brian Tracy Internationalwww.briantracy.com, a company specializing in the training and development ofindividuals and organizations.  He is among the top speakers, trainers, andseminar leaders in the world today.  Before founding his company, Brian hadsuccessful careers in sales and marketing, investments, real estatedevelopment and syndication, importation, distribution and managementconsulting. He has consulted for more than 1,000 companies and addressedmore than 5,000,000 people in 5,000 talks and seminars in more than 60countries worldwide.  He has studied, researched, written and spoken for 30years in the fields of economics, history, business, philosophy and psychology. 

Also by Brian Tracy

Getting Rich Your Own Way: Achieve All Your FinancialGoals Faster Than You Ever Thought PossibleBrian TracyISBN: 978-0-471-65264-9304 pages; September 2004Licensed in Arabic, Italian, Croatian, Malayalam, Polish,Romanian, Russian, Vietnamese.

Change Your Thinking, Change Your Life: How toUnlock Your Full Potential for Success andAchievementBrian Tracy; ISBN: 978-0-471-44858-7; 288 pages; September 2005Licensed in Arabic, Hindi, Italian, Japanese, Marathi, Romanian,Russian, Tamil, Vietnamese, Polish.

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Stop Talking, Start Doing: A Kick inthe Pants in Six PartsSháá Wasmund with Richard NewtonISBN: 978-0-85708-173-5192 pagesOctober 2011, CapstoneLicensed in Arabic, Simplified Chinese, Dutch, German, Bahasa Indonesian,Italian, Japanese, Polish, Portuguese, Russian, Spanish, Thai.

A highly visual book with bold statements and powerfulillustrations to inspire and motivate everyone to get onwith what they’ve always talked about doing.

For anyone who feels their career is stuck in a rut, or that they’rein the wrong job; for anyone who has a great business idea buthas something stopping them from actually getting started; foranyone already running a business but struggling to get to it towhere they want it to be; or the huge number of people who justwant to be more successful—without knowing exactly what theirvision of success is—yet!

Stop Talking, Start Doing is a short, clear and cleverlyillustrated book that will inspire action. It is the kick in the pantsthat everyone needs to get to where they truly want to be. Itincludes colour illustrations and photographs and lots ofmemorable statements and stories that do away with everyexcuse imaginable, propelling the reader into action.

A graduate of The London School of Economics, Sháá Wasmund’sentrepreneurial career had an unusual start. At 22 she won a competition tointerview Super Middleweight boxing champ Chris Eubank and ended uphelping to promote his next fight. Shortly afterwards she set up her own PR andmarketing company and won the then relatively unknown vacuum cleanercompany Dyson as one of her first clients. 

Richard Newton is an entrepreneur, consultant and writer. After spendingalmost ten years writing about business for The Sunday Telegraph, The Mail onSunday and others, Richard decided to switch sides and run his own business.He co-founded a software company that supplies brand management solutionsfor many of the world’s largest consumer brands, and is now a co-founder,director, board adviser and/or mentor at a number of tech companies andstart-ups.

Also by Sháá Wasmund

The Smarta Way To Do Business: By Entrepreneurs, forEntrepreneurs; Your Ultimate Guide to Starting a BusinessMatt Thomas, Sháá WasmundISBN: 978-1-907312-52-6336 pagesNovember 2010, Capstone

Business, Finance & Accounting

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SHÁÁ WASMUND with RICHARD NEWTON

“To achieve anything in life you have to start somewhere, be it writing a book, starting a business or climbing a mountain, this book will set you on your way.”

SIR RANULPH FIENNES OBE The World’s Greatest Living Explorer

“This book made me uncomfortable.

Well done!”

SETH GODIN Author of

Poke the Box

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The Carpenter: A Story About theGreatest Success Strategies of AllJon Gordon, Ken Blanchard (Foreword by)ISBN: 978-0-470-88854-4160 pagesJune 2014Licensed in Bahasa Indonesian, Croatian, Korean, Orthodox Chinese, Polish,Romanian, Spanish, Thai.

Bestselling author Jon Gordon’s most inspiring book—filled with powerful lessons and the greatest successstrategies of all.

Jon Gordon’s bestselling books and talks have inspired readersand audiences around the world. His principles have been put tothe test by numerous national and college sports coaches andteams, Fortune 500 companies, school districts, hospitals, non-profits, and even 12 year olds.

Jon’s previous Wiley books have sold a combined 250,000copies. His first book, The Energy Bus remained on the WallStreet Journal bestseller list for 4 weeks.

The Carpenter is the story of Michael, who wakes up inhospital after collapsing while on a morning jog. Michael’scollapse was caused by the fear and stress of building hisgrowing business. When Michael finds out that the man whosaved his life is a carpenter, he visits him and quickly learns thathe is more than just a carpenter; he is also a builder of lives,careers, people, and teams.

As the carpenter shares his wisdom, Michael attempts tosave his business in the face of adversity, rejection, fear, andfailure. Along the way he learns that there’s no such thing as anovernight success but there are timeless principles to help youstand out, excel, and make an impact on people and the world.

Jon Gordon www.jongordon.com has published numerous bestselling books thathave been used by companies such as Campbell’s Soup, New York PublicLibrary, and The Ritz-Carlton, Publix, Northwestern Mutual, Atlanta Falcons andPepperidge Farm. He speaks at over 75 engagements internationally each year,reaching tens of thousands of people.

Business, Finance & Accounting

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CarpenterT h e

JON GORDONBestselling author of The Energy Bus

A Story About the GreatestSuccess Strategies of All

Foreword by Ken BlanchardCoauthor of The One-Minute Manager®

wall street journal bestseller

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Also by John Gordon

The Seed: Finding Purpose and Happinessin Life and WorkJon GordonISBN: 978-0-470-88856-8160 pagesMay 2011Licensed in Bulgarian, Orthodox Chinese, BahasaIndonesian, Japanese, Korean, Portuguese,Spanish, Thai, Turkish, Vietnamese.

One Word That Will Change Your Life,Expanded EditionJon Gordon, Dan Britton, Jimmy PageISBN: 978-1-118-80942-6112 pagesDecember 2013Licensed in Thai.

The Positive Dog: A Story About the Powerof PositivityJon GordonISBN: 978-0-470-88855-1128 pagesApril 2012Licensed in Bahasa Indonesian, Polish, Spanish,Thai, Vietnamese.

Soup: A Recipe to Nourish Your Team andCultureJon GordonISBN: 978-0-470-48784-6176 pagesJune 2010Licensed in Bahasa Indonesian, Bulgarian,Japanese, Korean, Polish, Portuguese, SimplifiedChinese, Spanish, Thai, Turkish, Vietnamese.

The Energy Bus: 10 Rules to Fuel Your Life,Work, and Team with Positive EnergyJon Gordon, Ken Blanchard (Foreword by)ISBN: 978-0-470-10028-8192 pagesJanuary 2007Licensed in Bahasa Indonesian, Bulgarian,German, Italian, Japanese, Korean, OrthodoxChinese, Simplified Chinese, Polish, Portuguese,Russian, Spanish, Thai, Turkish, Vietnamese.

The No Complaining Rule: Positive Ways toDeal with Negativity at WorkJon GordonISBN: 978-0-470-27949-6176 pagesJuly 2008Licensed in Bahasa Indonesian, Korean,Simplified Chinese, Spanish, Turkish,Vietnamese.

The Shark and the Goldfish: Positive Waysto Thrive During Waves of ChangeJon GordonISBN: 978-0-470-50360-7112 pagesOctober 2009Licensed in Bahasa Indonesian, German, Korean,Spanish, Thai.

Training Camp: What the Best Do BetterThan Everyone ElseJon GordonISBN: 978-0-470-46208-9176 pagesJune 2009Licensed in Bahasa Indonesian, Korean, Polish,Simplified Chinese, Spanish, Thai, Turkish,Vietnamese.

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The Warren Buffett Way, 3rd EditionRobert G. HagstromISBN: 978-1-118-50325-6320 pagesNovember 2013Licensed in Simplified Chinese, Estonian, French, Italian, Japanese, Korean,Polish, Russian, Thai.Previous edition licensed in Arabic, Bahasa Indonesian, Bulgarian, Croatian,Dutch, German, Hungarian, Icelandic, Lithuanian, Orthodox Chinese, Polish,Portuguese, Romanian, Russian, Slovenian, Spanish, Vietnamese.

More than 1 million copies sold, 21 weeks on The NewYork Times bestsellers’ list.

Warren Buffett has long been one of the most sought-after andwatched figures in business. He has become a billionaire andinvestment sage reaping huge profits for himself and investors.The first two editions of The Warren Buffett Way gave investorstheir first in-depth look at the innovative investment and businessstrategies behind this success. Tracing Warren Buffett’s careerfrom the beginning, Hagstrom told readers exactly how, startingwith an initial investment of only $100 Buffett built a businessempire and has an estimated net worth of $44 billion. Thiscompletely revised third edition has brand new chapters on theimportant distinctions between investment and trading and anexamination of the most successful disciples of Warren Buffett.

Robert G. Hagstrom is the leading authority on Warren Buffet. He is GlobalEquity Strategies for Legg Mason Capital Management, and previously, he hasworked Focus Capital, Lloyd, Leith and Sawin, First Fidelity Bank, and LeggMason Wood Walker, Inc.

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What Matters Now: How to Win ina World of Relentless Change,Ferocious Competition, andUnstoppable InnovationGary HamelISBN: 978-1-118-12082-8304 pagesFebruary 2012, Jossey-BassLicensed in Orthodox Chinese, Simplified Chinese, Czech, Danish, Dutch, French,German, Italian, Japanese, Korean, Persian, Portuguese, Romanian, Russian,Spanish, Turkish.

An agenda for success for leaders everywhere.

This is nothing less than an agenda for building organizations thatcan flourish in a world of diminished hopes, relentless change andferocious competition.  It is an impassioned plea to reinventmanagement as we know it, and to rethink the fundamentalassumptions we have about capitalism, organizational life, andthe meaning of work.

Obviously, there are lots of things that matter now. But whilethe challenges facing organizations are limitless; leadershipbandwidth isn’t. That’s why leaders have to be clear about whatreally matters now and understand what are the fundamental,make-or-break issues that will determine whether theirorganization thrives or dives in the years ahead.

Hamel identifies five issues are that are paramount: values,innovation, adaptability, passion and ideology. In doing so hepresents an essential agenda for leaders everywhere.

Gary Hamel is a globally recognized management guru. He has been on thefaculty of London Business School since 1983, and his books have beentranslated into 20 languages. The Wall Street Journal has named Hamel “theworld’s most influential business thinker” and Fortune called him “the leadingexpert on business strategy”. His landmark books have appeared on everymanagement bestseller list. He is also author of 15 articles for the HarvardBusiness Review and articles for The Wall Street Journal, Fortune and FinancialTimes. He is on the faculty of the London Business School and consults with GE,Time Warner, Nokia, Nestle, Shell, Best Buy, Procter & Gamble, 3M, IBM, andMicrosoft. He founded the management consulting firm Strategos and the think-tank MLab.

Business, Finance & Accounting

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GARY HAMEL

How to Win in a World of Relentless Change,Ferocious Competition, and Unstoppable Innovation

Ranked #1 most infl uential business thinker by the Wall Street Journal

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The New Rules of Sales andService: How to Use Agile Selling,Real-Time Customer Engagement,Big Data, Content, and Storytellingto Grow Your Business David Meerman Scott 978-1-118-82785-7 272 pages September 2014Licensed in Dutch, Italian, Polish, Simplified Chinese, Slovakian, Turkish.

By the author of the #1 bestseller The New Rules of Marketing & PR

David Meerman Scott demystifies the new digitalcommercial landscape and offers inspiring and valuableguidance for anyone not wanting to be left behind.

Rich with revealing, first-hand accounts of real businesses thatare charting this new territory and finding astounding success—abicycle manufacturer that engages customers with honest andrevealing openness; an enterprising network of home basementrepair contractors that educates clients with free publications andinnovative visual software; and an independent physician whoprovides her patients with online video notes to help them followdetailed medical instructions—The New Rules of Sales & Serviceshows how innovative businesses large and small are discoveringnew opportunities, strengthening customer loyalty, and masteringreal-time buyer satisfaction.

David Meerman Scott is an award-winning marketing strategist and writer,keynote speaker and seminar leader. He specializes in using online content tomarket and sell products and services to customers worldwide and haspresented at industry conferences and events in over 20 countries on 4continents. The online marketing programs he has developed are responsible forselling well over one billion dollars of products and services.

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Also by David Meerman Scott

The New Rules of Marketing & PR: How toUse Social Media, Online Video, MobileApplications, Blogs, News Releases, andViral Marketing to Reach Buyers Directly,4th EditionDavid Meerman ScottISBN: 978-1-118-48876-8464 pages; August 2013Licensed in German, Italian, Simplified Chinese.Previous edition licensed in Dutch, German,Italian, Korean, Mongolian, Russian, SimplifiedChinese, Orthodox Chinese, Slovakian, Slovenian,Spanish, French, Portuguese, Arabic, BahasaIndonesian, Bulgarian, Croatian, Czech, Finnish,Japanese, Latvian, Lithuanian, Polish, Romanian,Turkish, Vietnamese.

Real-Time Marketing and PR: How toInstantly Engage Your Market, Connect withCustomers, and Create Products that GrowYour Business Now, Revised and UpdatedEditionDavid Meerman ScottISBN: 978-1-118-15599-8272 pages; January 2012Licensed in Japanese, Spanish.Previous edition licensed in Croatian, Italian,Japanese, Korean, Polish, Portuguese, Russian,Simplified Chinese, Turkish.

Marketing Lessons from the Grateful Dead:What Every Business Can Learn from theMost Iconic Band in HistoryDavid Meerman Scott, Brian HalliganISBN: 978-0-470-90052-9192 pages; August 2010Licensed in Dutch, Japanese.

Tuned In: Uncover the ExtraordinaryOpportunities That Lead to BusinessBreakthroughsCraig Stull, Phil Myers, David Meerman ScottISBN: 978-0-470-26036-4224 pages; July 2008Licensed in Bahasa Indonesian, Estonian, Italian,Korean, Orthodox Chinese, Simplified Chinese,Polish, Portuguese, Thai, Turkish.

World Wide Rave: Creating Triggers thatGet Millions of People to Spread Your Ideasand Share Your StoriesDavid Meerman ScottISBN: 978-0-470-39500-4208 pages; March 2009Licensed in Korean, Lithuanian, Portuguese,Turkish, Simplified Chinese, Orthodox Chinese.

Newsjacking: How to Inject your Ideas intoa Breaking News Story and Generate Tonsof Media CoverageDavid Meerman ScottISBN: 978-1-118-25231-464 pages; November 2011

Business, Finance & Accounting

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The Sales Bible, New Edition: TheUltimate Sales Resource Jeffrey Gitomer 978-1-118-98581-6 336 pages January 2015Licensed in Vietnamese.Previous edition licensed in Arabic, Bulgarian, Italian, Romanian, Serbian,Turkish, Vietnamese.

An updated edition of Jeffrey Gitomer’s bestselling classicon how to reach sales potential and close the deal—nowwith social media answers.

The previous edition of The Sales Bible has sold more than 200,000copies worldwide and was listed as one of “The Ten Books EverySalesperson Should Own and Read” by the Dale Carnegie SalesAdvantage Program.

Jeffrey’s media and industry profile is second to none. His weekly e-zine, Sales Caffeine (www.salescaffeine.com), is

a sales wake-up call delivered every Tuesday morning to more than500,000 subscribers.

His column, Sales Moves, appears in more than 75 businessjournals and newspapers in the US and Europe, and is read by morethan four million people every week. He has also written more than25 feature columns for Entrepreneur magazine on the subject ofselling.

His websites (www.gitomer.com and www.trainone.com) getmore than 100,000 hits per week from readers and seminarattendees.

His corporate customers include Coca-Cola, D.R. Horton,Caterpillar, BMW, AT&T Wireless, Kimpton Hotels, Hilton,Enterprise Rent-A-Car, AmeriPride, Comcast Cable, Time WarnerCable, Liberty Mutual Insurance, Principal Financial Group, WellsFargo Bank, BlueCross BlueShield, Wausau Insurance,Northwestern Mutual, Sports Authority, AC Nielsen, IBM, andhundreds of others.

Jeffrey Gitomer is a leading authority in sales and customer service. He givespublic and corporate seminars, runs annual sales meetings, and conducts liveand virtual training programs on selling, attitude, trust, customer loyalty, andpersonal development. Gitomer also gives over 100 presentations a year andwrites a weekly column that reaches more than four million readers and aweekly e-zine with over 500,000 subscribers. In 2008, he was inducted into theNational Speaker Associations Speaker Hall of Fame.

Business, Finance & Accounting

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Also by Jeffrey Gitomer

The Little Book of Leadership: The 12.5Strengths of Responsible, Reliable,Remarkable Leaders That Create Results,Rewards, and ResilienceJeffrey Gitomer, Dr. Paul Hersey (Foreword by)ISBN: 978-0-470-94457-8224 pagesJune 2011Licensed in Dutch, Italian, Portuguese, Turkish.

The Very Little but Very Powerful Book onClosing: Ask the Right Questions, Transferthe Value, Create the Urgency, and Win theSaleJeffrey GitomerISBN: 978-1-118-98652-3

224 pagesJune 2015

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coming

soon

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Gamechangers: Creating InnovativeStrategies for Business and Brands Peter Fisk 978-1-118-95697-7 288 pages December 2014Licensed in Simplified Chinese.

New from best-selling author Peter Fisk whose fourCapstone titles have sold over 44,000 copies to date andhave been translated into 35 languages.

Gamechangers are brands that have turned the world of businessupside down—this is a colourful, practical handbook on how to playthe game, change the game and win the game. It is a roadmap tobusiness genius.

Time Warner, one of Peter’s regular speaking clients, recentlymade gamechanging a key capability for its leaders, and otherclients like GSK and Visa are moving towards the same goal.

Fisk collates expert insights, 100 rich case studies and a numberof highly visual labs which help the reader to implement changethrough a number of tools, relating to strategy, customers, brand,creativity and leadership.

This material has been roadtested by Peter at keynote eventsand conferences over the months leading up to publication,including large corporate events in China, Turkey and the USA. Heis a hugely popular name in the field and summaries of hispresentations on Slideshare have attracted hundreds ofthousands of views, the most recent attracting 25,000 views inthe first 4 days without promotion.

Peter Fisk is a business and innovation, brand and marketing expert. He is abestselling author of six books, a keynote speaker, and experienced consultantand coach to business leaders around the world. He has been described byBusiness Strategy Review as one of the best new business thinkers. Peterfounded and leads GeniusWorks, the brand and business innovation company,working with business leaders to see things differently.

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PETER FISK?ORLDO CHANGE THE WY TOU READ Y ARE Y YOU READ TINGCREAATINGS BRAND ANDS BUSINES FORTEGIESTRAATEGIES STIVEAATIVEVAINNO

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Also by Peter Fisk

Business Genius: A More InspiredApproach to Business GrowthPeter FiskISBN: 978-1-84112-790-3460 pagesMay 2008, CapstoneLicensed in Arabic, Bahasa Indonesian, Korean,Lithuanian, Polish, Portuguese, Romanian,Russian, Simplified Chinese, Slovenian, Thai,Turkish.

Creative Genius: An Innovation Guide forBusiness Leaders, Border Crossers andGame ChangersPeter FiskISBN: 978-1-84112-789-7400 pagesJanuary 2011, CapstoneLicensed in Arabic, Bulgarian, Korean, Polish,Russian, Serbian, Simplified Chinese, Spanish,Thai, Turkish.

Customer GeniusPeter FiskISBN: 978-1-84112-788-0406 pagesMarch 2009, CapstoneLicensed in Arabic, Latvian, Polish, Portuguese,Russian, Simplified Chinese, Thai, Turkish.

Marketing GeniusPeter FiskISBN: 978-1-84112-681-4504 pagesFebruary 2006, CapstoneLicensed in Arabic, Bahasa Indonesian,Bulgarian, Croatian, Czech, German, Greek,Hebrew, Italian, Korean, Latvian, Lithuanian,Orthodox Chinese, Simplified Chinese, Polish,Portuguese, Romanian, Russian, Serbian,Slovenian, Thai, Turkish, Vietnamese.

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Adventures in MinecraftDavid Whale, Martin O’HanlonISBN: 978-1-118-94691-6320 pagesNovember 2014Licensed in Spanish, French, Simplified Chinese

A fun project- based guide, written specifically for 11- to15-year-old just getting into coding. It sold 11,000 copies inits first two months of publication!

The Adventures series has been specifically designed to appeal toyoung people as they begin their adventures with technology,with a layout that will appeal to school-age students and carefullytailored projects which allow them to learn while having fun.

Based on 9 fun projects (or adventures) which start at themost rudimentary level of how to set up Minecraft, the bookassumes no previous computing knowledge and explains conceptsother books presume that the reader will already know. Throughthe projects, the young reader will pick up the skills to make themost of Minecraft and, more importantly, to understand the basicprogramming and concepts that they can then apply on otherprojects and devices. Each chapter is accompanied by a video thatbacks up the lessons from the project and ensure the reader hasall the support they need.

David Whale runs the Saturday Club, where kids learn Minecraft and theRaspberry Pi, and was the Tech Editor on Adventures in Raspberry Pi.

Martin O’Hanlon describes himself as a professional geek and amateursnowboarder. Martin blogs about Minecraft and Raspberry Pi atwww.stuffaboutcode.com.

In the same series

Adventures in PythonCraig RichardsonISBN: 978-1-118-95179-8288 pagesMarch 2015Licensed in Simplified Chinese.

Adventures in ArduinoBecky StewartISBN: 978-1-118-94847-7256 pagesMarch 2015Licensed in Simplified Chinese.

Adventures in Raspberry Pi, 2nd EditionCarrie Anne PhilbinISBN: 978-1-119-04602-8256 pagesFebruary 2015Previous edition licensed in Simplified Chinese.

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17,000 sold

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HTML and CSS: Design and BuildWebsitesJon DuckettISBN: 978-1-118-00818-8512 pagesNovember 2011Licensed in Simplified Chinese, Orthodox Chinese, German, Dutch, French,Korean, Polish, Russian.

A full-colour introduction to the basics of HTML and CSSfrom the publishers of Wrox! 

Every day, more and more people want to learn some HTML andCSS. Joining the professional web designers and programmersare new audiences who need to know a little bit of code at work(update a content management system or e-commerce store) andthose who want to make their personal blogs more attractive.Many books teaching HTML and CSS are dry and only written forthose who want to become programmers, which is why this booktakes an entirely new approach.

It’s full-colour throughout and utilizes information graphicsand lifestyle photography to explain the topics in a simple way,making HTML and CSS accessible to everyone from hobbyists, tostudents, to professionals. The unique structure of the bookmeans that the reader can either progress through the chaptersfrom beginning to end or just dip into topics of particular interestat leisure.

Jon Duckett has been designing and building web sites for over a decade,working with global brands, and has authored and co-authored over a dozenbooks on web design, programming, usability and accessibility. He has curatedconferences about web programming and has been a web strategy consultant,often coding front ends for projects and designing architectures for back endprogramming.

Also by Jon Duckett

JavaScript and JQuery: Interactive Front-End WebDevelopmentJon DuckettISBN: 978-1-118-53164-8640 pagesJuly 2014Licensed in German, Korean, Orthodox Chinese, SimplifiedChinese, Polish, Portuguese, Russian.

Computing &

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27

HTML&CSSdesign and build websites

JON DUCKETT

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Liars and Outliers: Enabling theTrust that Society Needs to ThriveBruce SchneierISBN: 978-1-118-14330-8384 pagesFebruary 2012Licensed in Simplified Chinese, Orthodox Chinese, German, Japanese, Korean,Portuguese.

From the world’s most famous security expert and theauthor of the seminal bestseller Secrets & Lies.

The book discusses security’s unique role in facilitating andstabilizing human society. Bruce Schneier brings the topic fullcircle from his famous books on the how of security to the why ofsecurity—both individual and societal. It looks at how and whysecurity evolved, why it works the way it does, and what is itabout the information society that changes everything. Schneiermodels the fundamental trade-off of societal security—individualself-interest vs. societal group interest—as a group prisoner’sdilemma problem, and use that metaphor to examine thebasicmechanics of societal security. Written in Schneier’s engagingand riveting voice.

Bruce Schneier is the security expert for the popular media, businesscommunity, and the U.S. goverment. He is the author of 10 books includingWiley’s seminal works: Applied Cryptography and Secrets and Lies. His writingappears in Wired, Forbes, The International Tribune, and The New York Times. Afavorite interviewee of major networks: CNN, CBS, 60 Minutes, MSNBC, he is aprolific conference speaker and continues to travel the world as the expert insecurity. He is the founder of Counterpane Internet Security, Inc. purchased byBritish Telecom.

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Bruce SchneierBestselling Author of Secrets and Lies and Beyond Fear

“Without trust, nothing can be achieved. Liars and Outliers is a brilliant analysis of the role of trust in

society and business.” —Klaus Schwab, Founder and Executive Chairman, World Economic Forum

ENABLING THE TRUST THAT SOCIETY NEEDS TO THRIVE

LIARS &OUTLIERS

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Also by Bruce Schneier

Applied Cryptography: Protocols,Algorithms, and Source Code in C, Bruce SchneierISBN: 978-1-119-09672-6792 pagesNovember 1995Previous edition licensed in Serbian, SimplifiedChinese.

Carry On: Sound Advice from Schneier onSecurityBruce SchneierISBN: 978-1-118-79081-6384 pagesJanuary 2014Licensed in Simplified Chinese.

Cryptography Engineering: DesignPrinciples and Practical ApplicationsNiels Ferguson, Bruce Schneier, Tadayoshi KohnoISBN: 978-0-470-47424-2384 pagesMarch 2010Licensed in Italian, Korean, Simplified Chinese.

Schneier on SecurityBruce SchneierISBN: 978-0-470-39535-6336 pagesSeptember 2008Licensed in Korean, Hungarian.

Secrets and Lies: Digital Security in aNetworked WorldBruce SchneierISBN: 978-0-471-45380-2448 pagesJanuary 2004

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PMP: Project ManagementProfessional Exam Study Guide,7th EditionKim HeldmanISBN: 978-1-118-53182-2696 pages; July 2013Licensed in Russian, Portuguese, Orthodox Chinese, Japanese. Previous editions licensed in Japanese, Orthodox Chinese, Portuguese, Russian,Czech.

70,000 copies sold

Project management is arguably the most desired skill in today’sIT marketplace and The Project Management Professional (PMP)certification was developed by the Project Management Institute(PMI) to address this demand. To date, over 450,000 haveachieved their PMP, and on average 13,000 take the exam everymonth. 

This guide not only prepares readers for the PMP exam, it alsoserves as a great reference for those already working as qualifiedproject managers.

It features detailed discussion of the wide-range of projectmanagement and exam topics, concepts, and key terms, andcovers the exam outline 100%. Each chapter includes a listof topics covered, then in-depth discussion of those objectives,complete with sidebars on Real World Scenarios and How ThisApplies to Your Current Project. Each chapter concludes with anExam Essentials section and comprehensive review questions.

Kim Heldman PMP, is the Chief Information Officer for the Colorado Dept. ofTransportation. She has almost 20 years project management and consultingexperience and is the author of several bestselling books on projectmanagement.

Also from Sybex

Mastering AutoCAD 2015 and AutoCAD LT 2015: AutodeskOfficial PressGeorge Omura, Brian C. BentonISBN: 978-1-118-86208-71080 pages; July 2014Licensed in Greek.

Mastering Autodesk Maya 2015: Autodesk Official PressTodd PalamarISBN: 978-1-118-86251-3912 pages; October 2014

Mastering Autodesk Revit Architecture 2015: AutodeskOfficial PressEddy Krygiel, James VandezandeISBN: 978-1-118-86285-81008 pages; July 2014

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Professional Microsoft SQL Server2014 AdministrationAdam Jorgensen, Bradley Ball, Steven Wort, Ross LoForte,Brian KnightISBN: 978-1-118-85913-1936 pagesOctober 2014Licensed in Polish, Simplified Chinese

More than 18,000 copies sold!

SQL Server provides features that support large-scale enterprisedatabases. Microsoft’s 2014 release of this software introducedsignificant changes for the administrator that changed themethods they’ve been using for years—their entire workflow, andall their favorite techniques will be have to be different.

This edition is packed with unique tips, tricks andworkarounds for handling the most difficult SQL Server adminissues for the 2014 release. It is around 40% new and revisedcontent, covering new topics as well as improved methods andtechniques developed by the authors who are leading SQL Serverexperts.

Adam Jorgensen is the President of Pragmatic Works Consulting, a global BIsolutions firm that delivers SQL Server, SharePoint and Business Intelligencesolutions.  Adam is a Director at large for the Professional Association of SQLServer (SQL PASS); and a Microsoft SQL Server MVP.  

Bradley Ball is a MCITP 2005 and 2008 DBA and the Data Platform ManagementLead with Pragmatic Works specializing in DBA solutions. He has presented atmany SQL Saturdays, for PASSSSUG’s, SQL Rally, Dev Connections, SQL Live360, & the PASS Summit from 2011 to 2013.  

Also from Wrox

Beginning SpringMert Caliskan, Kenan Sevindik, Rod Johnson (Foreword by),Jurgen Höller (Foreword by)ISBN: 978-1-118-89292-3480 pages; March 2015Licensed in Korean, Simplified Chinese.

Professional Java EE Design PatternsMurat Yener, Alex TheedomISBN: 978-1-118-84341-3264 pages; March 2015Licensed in Simplified Chinese.

JavaScript and jQuery for Data Analysis and VisualizationJon Raasch, Graham Murray, Vadim Ogievetsky, Joseph LoweryISBN: 978-1-118-84706-0480 pages; January 2015Licensed in Simplified Chinese

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Computing &

Technology

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Raspberry Pi User GuideGareth Halfacree, Eben UptonISBN: 978-1-118-92166-1312 pagesSeptember 2014Licensed in Italian, Spanish, Czech, Simplified Chinese, Orthodox Chinese,French, German, Korean, Polish, Portuguese.Previous editions licensed in Simplified Chinese, Orthodox Chinese, Czech,French, German, Italian, Japanese, Korean, Polish, Portuguese, Spanish.

This is the 3rd edition of the runaway bestseller, RaspberryPi User Guide which has sold more than 85,000 copies andhas been translated into 12 languages.

The Raspberry Pi was created by the UK Non-profit Raspberry PiFoundation to help get kids interested in programming.Affordable, portable, and utterly adorable, the Pi exceeded allexpectations, introducing millions of people to programming sinceits creation.

As the creator of Raspberry Pi, Eben Upton is the most expertauthor there could be: there is no more authoritative source, andGareth Halfacree is a long-time tech author and expert on theRaspberry Pi. Raspberry Pi User Guide has become the UnofficialOfficial guide, the go-to book for anyone starting out with the Pi.While ‘unofficial’, the book has the Raspberry Pi Foundation’sblessing and has Raspberry Pi’s logo in prominent place on thecover.

This edition covers the revision 3 Raspberry Pi board and itssoftware, and includes new material on Minecraft on the Pi andRaspberry Pi and Arduino.

Eben Upton is the co-creator of the Raspberry Pi board and the co-founder of theRaspberry Pi Foundation.

Gareth Halfacree is a long-time tech author and expert on the Raspberry Pi.

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Bennett’s Cardiac Arrhythmias:Practical Notes on Interpretationand Treatment, 8th EditionDavid H. BennettISBN: 978-0-470-67493-2332 pagesDecember 2012, Wiley-BlackwellLicensed in Russian, Simplified Chinese, Czech.

The long-trusted, concise and practical guide—now in its8th edition.

This is a handbook-sized guide to the diagnosis and treatment ofcardiac arrhythmias, with a large number of ECG examples and asummary of major learning points at the end of each chapter.Completely updated for this 8th edition, this classic text hasbeen enhanced via a larger format, to better display thenumerous example ECGs, and a new self-assessment section,with questions designed to reinforce key concepts and speed-readers’ mastery of this challenging subject.

David H. Bennett, Senior Consultant Cardiologist, Regional Cardiac Centre,University Hospital of South Manchester & Honorary Clinical Lecturer inCardiology, University of Manchester.

Health Sciences

33

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ABC of PainLesley A. Colvin (Editor), Marie Fallon (Editor)ISBN: 978-1-4051-7621-7128 pagesJune 2012, BMJ BooksLicensed in Russian, Lithuanian, German, Greek, Albanian, Turkish.

A comprehensive, evidence-based reference on the assessmentand management of chronic pain

Covering major chronic pain presentations, such asmusculoskeletal pain, low back pain and neuropathic pain, theABC of Pain also provides guidance on the management of pain inpregnancy, children, older adults, drug dependency and theterminally ill. Beginning with an overview of the epidemiology ofchronic pain, pain mechanisms and the assessment of pain, itthen provides practical guidance on interventional procedures andmethods of effective pain management.

It is ideal for GPs, junior doctors, nurse specialists in primarycare, palliative care specialists, and also hospital and hospicestaff managing chronically and terminally ill patients.

Lesley Colvin, Consultant/ Senior Lecturer in Anaesthesia and Pain Medicine,Department of Anaesthesia, Critical Care and Pain Medicine, University ofEdinburgh, Western General Hospital, Edinburgh, UK

Marie Fallon, St Columba’s Hospice Chair of Palliative Medicine, EdinburghCancer Research Centre (CRUK), Western General Hospital, Edinburgh, UK

The ABC Series is an outstanding collection of resources—written byspecialists for non-specialists

The ABC series contains a wealth of indispensable resources for GPs, GPregistrars, junior doctors, doctors in training and all those in primary care. Thesebooks are a highly illustrated, informative and practical source of knowledgeand incredibly easy to use. They cover the symptoms, investigations, treatmentand management of conditions presenting in day-to-day practice and patientsupport.

There are over 60 titles in the series—read more at www.abcbookseries.com

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34

ABCPain

Edited by Lesley A. Colvin and Marie Fallon

www.abcbookseries.com

of

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In the same series

ABC of Major Trauma, 4th EditionDavid V. Skinner (Editor), Peter A. Driscoll (Editor)ISBN: 978-0-7279-1859-8238 pagesMarch 2013, BMJ BooksLicensed in Greek, Polish, Russian.Previous edition licensed in Russian.

ABC of Dermatology, 6th EditionRachael Morris-Jones (Editor)ISBN: 978-1-118-52015-4240 pagesJuly 2014, BMJ BooksPrevious editions licensed in Greek, Arabic,Korean.

ABC of DementiaBernard Coope (Editor), Felicity Richards (Editor)ISBN: 978-1-118-47402-074 pagesApril 2014, BMJ BooksLicensed in Greek.

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Esthetic Soft Tissue Management ofTeeth and ImplantsAndre P. SaadounISBN: 978-1-118-30115-9190 pagesOctober 2012, Wiley-BlackwellLicensed in Italian, Simplified Chinese, Turkish, Russian, Orthodox Chinese,French.

A step-by-step guide to success in periodontics andimplant dentistry, helping clinicians to create a naturaland esthetically pleasing smile for their patients.

Starting with a general discussion of facial esthetics andanalyzing the dento-gingival constituents of the smile, the bookgoes on to consider the impact of these on people’s quality of life,both in terms of health and social engagement. Subsequentchapters focus on specific esthetic treatments such as crownlengthening procedures, gingival recession coverage withconnective tissue grafts or periodontal regenerative material andsoft tissue  management for natural teeth and implants.

Highly illustrated with an abundance of supportingphotographs, this is an essential companion for periodontists andother dental specialists, as well as advanced general dentistswith an interest in esthetic, periodontics and implant dentistry.

André P. Saadoun is a Diplomate of the American Academy of Periodontology,former Associate Professor of Periodontics at the University of SouthernCalifornia, and Visiting Professor in Periodontics and Implantology at theHadassah School of Dental Medicine in Jerusalem. Dr Saadoun also maintainsa private practice in Paris which focuses on Esthetic Periodontics and ImplantSurgery.

Health Sciences

36

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G is for Genes: The Impact ofGenetics on Education andAchievementKathryn Asbury, Robert PlominISBN: 978-1-118-48278-0216 pagesNovember 2013, Wiley-BlackwellLicensed in Italian, Korean, Spanish, Polish, Arabic.

Bridging the divide between geneticists andeducationalists to show how this can benefit all children,and also schools, teachers, and society at large.

With an engaging writing style that breaks down complex sciencefor a wide audience, the authors draw on a wealth of behaviouralgenetic research to show that genetic influence is not the sameas genetic determinism and how, in many instances, genes areexpressed differently in different environments. The authors alsopresent their vision of what the genetically sensitive school of thenear future might look like, along with a series of policyrecommendations to facilitate a consideration of geneticinfluence on learning in the context of schools and classrooms. Ofvital interest to parents, educators, and policy makers alike, G isfor Genes offers invaluable insights into one of most importantpieces of the intricate puzzle that makes up a child’s life.

Kathryn Asbury is a Lecturer in the Centre for Psychology in Education at theUniversity of York, UK.  She has published widely on the influence of home andschool environments on children’s achievement, behaviour, and wellbeing.

Robert Plomin is the Professor of Behavioural Genetics at the MRC Social,Genetic and Developmental Psychiatry Centre, King’s College London, UK.  He isthe founder and principal investigator of the Twins’ Early Development Study(TEDS), and has published more than 500 papers and a dozen books on behaviorgenetics.

Health Sciences

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Health Sciences

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Group Schema Therapy forBorderline Personality Disorder: AStep-by-Step Treatment Manualwith Patient WorkbookJoan M. Farrell, Ida A. ShawISBN: 978-1-119-95828-4328 pagesApril 2012, Wiley-BlackwellLicensed in German, Italian, Japanese, Persian, Polish, Spanish.

The first treatment manual for group schema therapy, andbased on the only group schema therapy model validatedby published empirical evidence

Utilizing both cognitive behavioral and experiential techniques,Schema Therapy (ST) is an innovative integrative therapeuticapproach developed by Jeffrey Young for the treatment ofindividuals with personality disorders and personality disorderfeatures.

This book provides practitioners with step-by-step guidelines,in-group exercises, patient handouts, and homework exercises-allthe necessary tools for the application of ST interventions ingroup and ways to make use of group process opportunities andtherapeutic factors.

The format is user-friendly for therapists at all levels ofexperience. Practitioners new to ST are provided with session-by-session suggestions with corresponding patient materials; andexperienced schema therapists can create their own order ofpreference based on patient groups; cognitive therapists can tryout the experiential exercises; and experiential therapists canutilize the cognitive and behavioral techniques. Guest chapterswritten or co-written by international experts in ST offer insightsinto a variety of related topics including the coordination ofindividual and group ST, future directions for GST, and more.

Farrell and Shaw are the developers of the original Group Schema Therapymodel and have specialized in the treatment of Borderline Personality Disorderfor 25 years.

Joan M. Farrell is Clinical & Training Director Center for BPD Treatment &Research, Indiana University School of Medicine Midtown CMHC; Co-DirectorSchema Therapy Institute Midwest-Indianapolis; and Adjunct Professor,Department of Psychology, Indiana University Purdue University, Indianapolis.

Ida A. Shaw is Co-Director Schema Therapy Institute Midwest-Indianapolis; andSenior Schema Therapy Supervisor, Center for BPD Treatment & Research,Indiana University School of Medicine Midtown CMHC.

JOAN M. FARRELL & IDA A. SHAW

GROUPSCHEMA THERAPYFOR BORDERLINE PERSONALITYDISORDERA Step-by-Step Treatment Manualwith Patient Workbook

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How to Read a Paper: The Basics ofEvidence-Based Medicine, 5thEditionTrisha GreenhalghISBN: 978-1-118-80096-6284 pagesApril 2014, BMJ BooksLicensed in Portuguese, German, Kazakh, Russian, Spanish.Previous edition licensed in Greek, Portuguese, Russian, Simplified Chinese,Turkish, Swedish.

The best-selling introduction to evidence-based medicine.

In a clear and engaging style, How To Read A Paper demystifiesevidence-based medicine and explains how to critically appraisepublished research and put the findings into practice.  Evidence-based medicine has its own distinct methodology and vocabularywhich can prove intimidating for the uninitiated. It relies heavilyupon the use of statistics and mathematical concepts in criticallyinterpreting medical research and informing clinical practice.However, the accessible style of this book makes it suitable foranyone in the health care professions who has little or noknowledge of evidence-based medicine.

Previous editions have been widely adopted andrecommended by teachers and medical students and this fifthedition includes two new chapters on ‘applying evidence withpatients’ and ‘criticisms of evidence-based medicine’

The appendices include useful checklists for the precedingchapters which summarise the key points of each chapter andprovide a useful framework when putting the principles ofevidence-based medicine into practice.

Trisha Greenhalgh OBE, FRCGP, FRCP is internationally recognised as an expertauthor, practitioner and researcher in evidence-based medicine and primarycare. She is Professor of Primary Health Care and Dean for Research Impact,Barts and the London School of Medicine and Dentistry, London, UK

how toread a paperTHE BASICS OF EVIDENCE-BASED MEDICINEFIFTH EDITION

TRISHA GREENHALGH

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Medical Genetics at a Glance,3rd EditionDorian J. Pritchard, Bruce R. KorfSeptember 2013, Wiley-BlackwellLicensed in Greek, Czech, Spanish, Japanese.Previous editions licensed in Greek, Korean, Russian, Czech.

This guide combines the core scientific principles necessary for anunderstanding of medical genetics and its clinical applications,with discussion of the social implications of genetic disorders. 

With thirteen brand new double-page spreads, this thirdedition now includes a comprehensive treatment of cardiacdevelopmental pathology; a radically revised outline of cancer; anextended review of biochemical genetics; and outline descriptionsof the most recent diagnostic techniques, as well as an expandedcase studies section.

Dorian J. Pritchard is former lecturer in Human Genetics, University ofNewcastle-upon-Tyne, UK and former Visiting Lecturer in Medical Genetics,International Medical University, Kuala Lumpur, Malaysia.

Bruce Korf is Wayne H. and Sara Crews Finley Chair in Medical Genetics,Professor and Chair, Department of Genetics, and Director of the Heflin Centerfor Genomic Sciences at the University of Alabama at Birmingham, USA. 

The market-leading at a Glance series is popular among healthcare students,residents, and newly qualified practitioners for its concise and simple approachand excellent illustrations. Each bite-sized chapter is covered in a double-pagespread with clear, easy-to-follow diagrams, supported by succinct explanatorytext. Covering a wide range of topics, books in the at a Glance series are idealas introductory texts for teaching, learning and revision, and are usefulthroughout university and beyond.

There are over 70 titles in the series—read more at www.ataglanceseries.com

Health Sciences

40

MedicalGenetics at a GlanceThird EditionDorian J. PritchardBruce R. Korf

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In the same series

Medicine at a Glance, 4th EditionPatrick DaveyISBN: 978-0-470-65945-8568 pagesJune 2014, Wiley-BlackwellLicensed in Greek, Turkish.Previous editions licensed in Albanian, BahasaIndonesian, Greek, Turkish, Korean.

Haematology at a Glance, 4th EditionAtul Mehta, Victor HoffbrandISBN: 978-1-119-96922-8146 pages March 2014, Wiley-BlackwellPrevious edition licensed in Bahasa Indonesia,Greek, Orthodox Chinese, Portuguese, Russian.

Medical Pharmacology at a Glance, 7thEditionMichael J. NealISBN: 978-0-470-65789-8120 pages March 2012, Wiley-BlackwellLicensed in French, Italian, Korean, Russian,Turkish.Previous edition licensed in Bahasa Indonesian,French, Greek, Hungarian, Italian, Japanese,Korean, Orthodox Chinese, Russian, Spanish.

Health Sciences

41

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An Introduction to Modern CBT:Psychological Solutions to MentalHealth ProblemsStefan G. HofmannISBN: 978-0-470-97176-5236 pagesJuly 2011, Wiley-BlackwellLicensed in Arabic, Simplified Chinese, German, Japanese, Persian, Portuguese.

Outlines the different CBT techniques, their success inimproving specific psychiatric disorders, and importantnew developments in the field.

Cognitive Behavioral Therapy, a simple, intuitive, and transparenttreatment, is considered by many to be the most effective form ofpsychotherapy. This book introduces the reader to current modelsof cognitive behavioral therapy, and describes important newdevelopments in the field, including attention-retrainingstrategies, acceptance techniques, disorder-specific emotionregulation skills, loving kindness, and mindfulness meditation.

The text outlines the different techniques that have beenshown to be successful in improving specific psychiatricdisorders, and introduces many modern and disorder-specific CBTtechniques. It is full of concrete case examples and serves both asa scholarly review of contemporary CBT that provides usefulguidance for therapists in training, and also an invaluablereference tool for the more experienced clinician looking for aone-stop, up-to-date treatment guide to the field.

Stefan G. Hofmann, Ph.D. is Professor of Psychology and the Director of thePsychotherapy and Emotion Research Laboratory at Boston University. He hasbeen a Board Member of the Academy of Cognitive Therapy and is an advisor tothe DSM-V Development Process. He is the author of more than 170 peer-reviewed journal articles and book chapters, and has published seven books. Hisprimary research interests focus on treatment research for which he hasreceived many research awards. In addition to lecturing clinicians world-wide incognitive behavioral therapy, he is a licensed psychologist and has a privatepractice.

Health Sciences

42

An Introductionto Modern CBT

Psychological Solutions toMental Health Problems

Stefan G. Hofmannwith a foreword by

Aaron T. Beck

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The Mindful Workplace:Developing Resilient Individualsand Resonant Organizations withMBSRMichael ChaskalsonISBN: 978-0-470-66158-1226 pagesAugust 2011, Wiley-BlackwellLicensed in Russian, Italian, Korean, French, Danish.

A practical and theoretical guide to the benefits ofMindfulness-Based Stress Reduction (MBSR) in theworkplace, describing the latest neuroscience researchinto the effects of mindfulness training and detailing aneight-week mindfulness training course.

Mindfulness—a way of paying attention to whatever arises frommoment to moment, in yourself, others and the world aroundyou—enhances resilience by enabling people to more quicklyrenew themselves, offsetting stress and reducing the risk ofburnout. Fusing the ancient art of meditative practice withscientific research, this approach develops self-awareness and anempathic understanding of others, raises emotional intelligence,and enables employees to build more resonant relationships bothinside and outside the workplace.

For executives and employees, The Mindful Workplace offersinsights into the process and potential benefits of mindfulnesstraining. For professionals interested in individual and teameffectiveness, it suggests ways to significantly advanceworkplace dynamics and provides the hands-on tools and adviceneeded to implement lasting change. 

Michael Chaskalson is the UK’s leading trainer of mindfulness-basedapproaches to work, with clients including London Business School, Prudentialand GlaxoSmithKline. He is an honorary lecturer at the Centre for MindfulnessResearch and Practice, Bangor University, UK, and has more than thirty years’experience of Buddhism and formal meditation.

Health Sciences

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Mindful Workplace Mindful

The

Developing Resilient Individuals and Resonant Organizations with MBSR

M I C H A E L C H A S K A L S O N

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Nursing Diagnoses 2015–17:Definitions and ClassificationNANDA InternationalISBN: 9781118914939512 pagesOctober 2014, Wiley-BlackwellLicensed in Bahasa Indonesian, Czech, French, German, Italian, Japanese,Korean, Portuguese, Swedish, Orthodox Chinese.Previous editions licensed in Bahasa Indonesian, Basque, Orthodox Chinese,Czech, Dutch, Estonian, French, German, Italian, Japanese, Korean, Portuguese,Spanish, Swedish.

The definitive guide to nursing diagnoses, as reviewed andapproved by NANDA-I.

The 2015–2017 edition of the classic and internationally recognisedtext has been rigorously updated and revised. It now provides morelinguistically congruent diagnoses as a result of the DiagnosticDevelopment Committee’s attentiveness to understanding thetranslation of the diagnostic label, definition, definingcharacteristics, related factors and risk factors. Each of the 235diagnoses presented are supported by definitions as well asdefining characteristics and related factors, or risk factors. Eachnew and revised diagnosis is based on the latest global evidence,and approved by expert nurse diagnosticians, researchers andeducators.

In this new edition there are 25 brand new nursing diagnosesand 13 revised diagnoses, as well as updates, changes and revisionto the vast majority of the nursing diagnosis definitions. There hasnow been a standardization of diagnostic indicator terms and codingof all diagnostic indicator terms is now available for those usingelectronic versions of the terminology.

All introductory chapters are now written at an undergraduatenursing level, and provide critical information needed for nurses tounderstand assessment, its link to diagnosis, and the purpose anduse of taxonomic structure for the nurse at the bedside

There is a new chapter, focusing on Frequently AskedQuestions, representing the most common questions receivedthrough the NANDA-I website and at global conferences, and acompanion website featuring references from the book, videopresentations, teaching tips, and links to taxonomy history anddiagnosis submission/review process description.

NANDA International, Inc develops, researches, disseminates and refines thenomenclature, criteria, and taxonomy of nursing diagnoses. Their mission is tofacilitate the development, refinement, dissemination and use of standardizednursing diagnostic terminology to ensure patient safety through evidence-basedcare, thereby improving the health care of all people.

Health Sciences

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The Orthodontic Mini-implantClinical HandbookRichard CousleyISBN: 978-1-118-27599-3184 pagesApril 2013Licensed in Bahasa Indonesian, Italian, Spanish, Russian.

Essential theoretical and clinical mini-implant informationfor trainee and practicing orthodontists

A must-have book for orthodontists providing the essentialtheoretical and clinical mini-implant information to enable theclinician to easily introduce skeletal anchorage into their practiceacross a wide variety of common clinical scenarios.

The initial chapters cover general principles, with subsequentchapters employing a step-by-step approach to guide the novicethrough the most common clinical uses for orthodontic mini-implants including: incisor retraction, molar distalisation,transverse and asymmetry corrections, and orthognathic surgeryuses.

Richard Cousley is a Consultant Orthodontist, the Associate Editor for theJournal of Orthodontics and a Membership in Orthodontics examiner for theRoyal College of Surgeons (England). Richard has pioneered mini-implant usagein the UK since 2003 and designed the InfinitasTM mini-implant system. He haspublished numerous clinical papers on bone anchorage techniques, and hasbeen an invited lecturer at British, European and American orthodonticconferences and university programmes. Most recently he became the UKclinical advisor for an orthodontic aligner company.

Health Sciences

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Small Animal Bandaging, Casting,and Splinting TechniquesSteven F. Swaim, Walter C. Renberg, Kathy M. ShikeISBN: 978-0-8138-1962-4144 pagesJanuary 2011, Wiley-BlackwellLicensed in Simplified Chinese, Czech, German, Italian, Japanese, Korean,Polish, Spanish.

A practical how-to reference with detailed, well-illustrated techniques and information on indications,aftercare, and potential complications. 

A how-to manual covering common bandaging methods used tosupport and manage both soft tissue and orthopedic conditions insmall animal patients. This is a very practical book with step-by-step procedures and accompanying photographs to aid in thesecure and effective application of bandages, casts, and splints.An indispensable guide for busy veterinary technicians andnurses, as well as veterinarians and veterinary students.

Steven Swaim, DVM, is a professor emeritus at Auburn University.Walter Renberg, DVM, DACVS, is an associate professor at Kansas StateUniversity.

Kathy Shike, RVT, is a veterinary technician supervisor at Kansas StateUniversity.

Health Sciences

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TNM Classification of MalignantTumours, 7th EditionLeslie H. Sobin (Editor), Mary K. Gospodarowicz (Editor),Christian Wittekind (Editor)ISBN: 978-1-4443-3241-4336 pagesNovember 2009, Wiley-BlackwellLicensed in Simplified Chinese, Czech, French, Hungarian, Italian, Japanese,Latvian, Polish, Portuguese, Russian, Serbian, Slovenian, Turkish.

The Global Bestseller, now in its 7th edition.

The TNM system is the most widely used means for classifyingthe extent of cancer spread.This book provides the new,internationally agreed-upon standards to describe and categorizecancer stages and progression. Published in affiliation with theUnion for International Cancer Control (UICC), this pocket guidecontains important new and updated organ-specificclassifications that oncologists and other professionals who treatpatients with cancer must use to adequately classify tumors forprognosis and treatment.

Both Dr. Sobin and Dr. Wittekind represent a large international panel ofoncology and oncologic pathology experts who contribute regularly to each newedition of the TNM Classification.

Leslie H. Sobin, MD, is in the Division of Gastrointestinal Pathology at the USArmed Forces Institute of Pathology (AFIP) in Washington, DC, USA.

Christian Wittekind, MD, is Professor of Medicine at the Institute for Pathologyat the University of Leipzig, Germany.

Health Sciences

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The Complete Adult PsychotherapyTreatment Planner: Includes DSM-5Updates, 5th EditionArthur E. Jongsma, Jr., L. Mark Peterson, Timothy J. BruceISBN: 978-1-118-06786-4608 pagesMarch 2014Licensed in Turkish.Previous edition licensed in Korean, Spanish.

A time-saving resource, fully revised to meet the changingneeds of mental health professionals

Containing all the elements necessary to quickly and easilydevelop formal treatment plans, this fifth edition featuresempirically supported, evidence-based treatment interventionsincluding anger-control problems, low self-esteem, phobias, andsocial anxiety. It is organized around 43 behaviorally-basedpresenting problems, including depression, intimate relationshipconflicts, chronic pain, anxiety, substance use, borderlinepersonality, and more. There are over 1,000 pre-written treatmentgoals, objectives, and interventions—plus space for the healthprofessional to record their own treatment plan options.

Arthur E. Jongsma, Jr., PhD, is the Series Editor for the bestsellingPracticePlanners®. Since 1971, he has provided professional mental healthservices to both inpatient and outpatient clients. He was the founder ofPsychological Consultants, a group private practice, and its Director for 25years. He is the author or co-author of over fifty books and conducts trainingworkshops for mental health professionals around the world.

L. Mark Peterson, ACSW, is Program Manager for Bethany Christian Services’Residential Treatment and Family Counseling programs.

Timothy J. Bruce, PhD, is Professor and Associate Chair of the Department ofPsychiatry and Behavioral Medicine at the University of Illinois College ofMedicine. He maintains a diverse clinical practice and is active in classroomand clinical teaching as well as educational program administration.

The books in the PracticePlanners® series are designed to help Psychotherapypractitioners fulfill documentation requirements efficiently and professionally sothat outside review entities will reimburse them for services.

The books in the PracticePlanners® series help clarify, simplify, andaccelerate the treatment planning process so practitioners can spend less timeon paperwork and more time with clients. There are a wide array of TreatmentPlanners targeted to specific populations and area of practice. In addition, thereare Progress Notes Planners and Homework Planners that can be used inconjunction with the Treatment Planners—or on their own.

Health Sciences

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In the same series

The Older Adult Psychotherapy TreatmentPlanner, with DSM-5 Updates, 2nd EditionDeborah W. Frazer, Gregory A. Hinrichsen, ArthurE. Jongsma, Jr.ISBN: 978-1-119-06311-7288 pagesJanuary 2015

The Child Psychotherapy TreatmentPlanner: Includes DSM-5 Updates, 5thEditionArthur E. Jongsma, Jr., L. Mark Peterson, WilliamP. McInnis, Timothy J. BruceISBN: 978-1-118-06785-7528 pagesMarch 2014Licensed in Korean, Turkish.Previous edition licensed in Hebrew, Spanish.

The Adolescent Psychotherapy TreatmentPlanner: Includes DSM-5 Updates, 5thEditionArthur E. Jongsma, Jr., L. Mark Peterson, WilliamP. McInnis, Timothy J. BruceISBN: 978-1-118-06784-0544 pagesMarch 2014Licensed in Turkish.Previous edition licensed in Korean, Spanish.

Health Sciences

49

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DSM-5 Essentials: The SavvyClinician’s Guide to the Changes inCriteriaLourie W. ReichenbergISBN: 978-1-118-84608-7128 pagesJanuary 2014Licensed in Italian.

A concise and clear guide to the changes made for theDSM-5 update of the Diagnostic and Statistical Manual.

Arranged in the same sequence as the DSM-5, this reference toolcovers what has changed from the DSM-IV, what the changemeans for diagnosis, and the implication of these changes on theselection of effective, evidence-based treatment. Reichenbergalso covers the major changes to the DSM-5 such as thereplacement of the multi-axial system, the developmental andlifespan approach, and cultural and gender considerations.

This is an easy-to-navigate reference tool for all behavioralhealth professionals and covers all important changes indiagnoses for autism spectrum disorders, bereavement, substanceabuse, and new disorders added to the DSM-5 (hoarding, bingeeating, etc.) as well as those removed (Asperger’s,hypochondriasis, etc.). It is packed with information on theimplications of the changes for diagnosis and assessment, andadvice on how changes may affect treatment.

What is DSM-5?It’s a major update to The Diagnostic and Statistical Manual

(or DSM) that was published in May 2013 by the AmericanPsychiatric Association. The DSM is used by all behavioral healthprofessionals when diagnosing clients and must be used forinsurance reimbursement purposes.

Lourie W. Reichenberg is in private practice in Falls Church, Virginia, USA. Herpractice includes people with a broad range of concerns and mental disorders,notably adjustment, mood, and anxiety disorders. Reichenberg has a particularinterest in working with people who have lost family members to suicide,people in crisis, and as a part of the treatment team for people with bipolardisorder. In addition to individual and couples counseling, she also providesworkshops and educational programs to community governmental and mentalhealth agencies and also offers training and supervision to people seekinglicensure as counselors, as well as to practicing clinicians. She has providedDSM-5 training to counselors and other mental health professionals.

Health Sciences

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Related titles

Selecting Effective Treatments: AComprehensive Systematic Guide toTreating Mental Disorders, Includes DSM-5Update Chapter, 4th EditionLinda Seligman, Lourie W. ReichenbergISBN: 978-1-118-73801-6624 pagesFebruary 2014Previous editions licensed in Orthodox Chinese,Simplified Chinese.

Health Sciences

51

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50 Great Myths About ReligionsJohn Morreall, Tamara SonnISBN: 978-0-470-67351-5256 pagesMay 2014, Wiley-BlackwellLicensed in Arabic, Korean, Polish, Russian.

A lively, intriguing, informative, and often humorousintroduction to some of the long-standing myths thatsurround religious belief.

Written by two respected religion scholars and experienced authors,this is underpinned by a wide knowledge of academic research anddiscusses myths about religious belief in general, as well as specificideas that surround Judaism, Christianity, Islam, atheism, andagnosticism.

A wide range of myths are covered, from ancient legendssuch as the Bible forbidding pork being eaten because it causesillness, to modern urban fables, such as Barack Obama being aMuslim. Each myth is unpacked in turn and the authors explainwhy it arose, how it spread, and why the beliefs that stem from itare questionable. The book includes a fascinating discussionabout human nature, and the main characteristics that predisposeus to create and circulate myths to begin with.

John Morreall is Professor of Religious Studies at the College of William &Mary, Virginia, and winner of the Choice Outstanding Academic Book in 2000 forComedy, Tragedy, and Religion.

Tamara Sonn is the William R. Kenan Distinguished Professor of Humanities inthe Department of Religious Studies at the College of William and Mary.

Humanities, Social Sciences, &

Teacher Education

52

JOHN MORREALL • TAMARA SONN

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In the same series

50 Great Myths About AtheismRussell Blackford (Original Author), UdoSchuklenk (Original Author)ISBN: 978-0-470-67405-5288 pagesOctober 2013, Wiley-BlackwellLicensed in Polish.

50 Great Myths of Popular Psychology:Shattering Widespread Misconceptionsabout Human Behavior Scott O. Lilienfeld, Steven Jay Lynn, John Ruscio,Barry L. BeyersteinSeptember 2009, Wiley-BlackwellLicensed in Arabic, Bahasa Indonesian,Bulgarian, Simplified Chinese, Croatian, Czech,Dutch, German, Greek, Hungarian, Italian,Japanese, Korean, Polish, Portuguese, Romanian,Russian, Spanish, Thai, Turkish, Vietnamese.

50 Great Myths of Human SexualityPepper Schwartz, Martha KempnerISBN: 978-0-470-67433-8320 pagesMarch 2015, Wiley-Blackwell

30 Great Myths about ShakespeareLaurie Maguire, Emma SmithISBN: 978-0-470-65851-2224 pagesDecember 2012, Wiley-BlackwellLicensed in Arabic, Italian, Persian.

Humanities, Social Sciences, &

Teacher Education

53

Huge bestseller,

licenced in 21

languages

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Christian Theology: AnIntroduction, 5th EditionAlister E. McGrathISBN: 978-1-4443-3514-9536 pagesSeptember 2010, Wiley-BlackwellLicensed in Arabic, Simplified Chinese, Finnish, German, Korean, Persian,Portuguese, Slovenian.Previous edition licensed in German, Dutch, Romanian, Simplified Chinese,Orthodox Chinese.

One of the most internationally-acclaimed, popular andbestselling Christian theology textbooks in use today.

This 5th edition has been completely revised, and now featuresnew and extended material, numerous new illustrations, andcompanion resources, ensuring it retains its reputation as theideal introduction to Christian theology.

There are new sections on Copernicanism and Darwinism,and extended discussions of Augustine’s doctrine of creation andthe relation of Christianity to other faiths.

It is accompanied by a revised instructor’s website, featuringexpanded resources including study questions and answerswww.wiley.com/go/mcgrath

A prolific author, McGrath is renowned for his ability to writeaccessible books that engage a broad spectrum of readers. He isthe author of some of the most widely used textbooks on theologyand also books for a general audience. McGrath brings a uniquebackground in both theology and science to his research andwriting, having earned doctorates from Oxford University in bothmolecular biophysics and Christian theology. As a former atheist,McGrath is respectful yet critical of the movement. In recentyears, he has been especially interested in the emergence of“scientific atheism”, and has researched the distinctive approachto atheist apologetics found in the writings of the Oxford zoologistand scientific populist, Richard Dawkins. He regularly engages indebates with leading atheists, as well as being much in demandas a speaker at conferences around the world.

Alister E. McGrath is Professor of Theology, Ministry and Education at King’sCollege London, UK, and head of its Centre for Theology, Religion, and Culture.Prior to his current post, he was Professor of Historical Theology at OxfordUniversity, UK. One of the world’s leading theologians, he has long beeninvolved in theological education.

Humanities, Social Sciences, &

Teacher Education

54

A N I N T R OI R O D U C T O N

N

A N I N T R OI R O D U C T

FFI

O N

TH EDITIONF

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Teacher Education

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Thinking Sociologically, 2ndEditionZygmunt Bauman, Tim MayISBN: 978-0-631-21928-6210 pagesJuly 2001, Wiley-BlackwellLicensed in Spanish, Portuguese, Simplified Chinese, Japanese, Czech, Danish,Estonian, Italian, Korean, Norwegian Polish, Portuguese, Romanian, Swedish.

Elucidating key concepts in sociology and consideringhow applicable they are to everyday life.

A lucid, stimulating and original book which charts a coursethrough sociology’s main concerns for example, individualismversus community, and privilege versus deprivation.

This volume is a completely revised and expanded edition thatincludes new materials on health and fitness, intimacy, time,space and disorder, risk, globalization, identity, organizations, andnew technologies. It was written for the benefit and enjoyment ofstudents, professional sociologists and social scientists, andanyone else interested in the dynamics and issues that structureeveryday life.

Includes useful pedagogical features such as chapterintroductions, end-of-chapter summaries and detailedrecommended reading lists.

Zygmunt Bauman is a world-renowned sociologist and author, known for hisrecent groundbreaking work in social theory. His book Modernity and theHolocaust won the distinguished Amalfi prize for the best sociology book of1989.

Tim May is Professor of Sociology at the University of Salford and author ofseveral books.

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Game of Thrones and Philosophy:Logic Cuts Deeper Than SwordsWilliam Irwin (Series Editor), Henry Jacoby (Editor)ISBN: 978-1-118-16199-9320 pagesMarch 2012Licensed in Russian, German, Simplified Chinese, Hungarian, Italian, Polish,Portuguese, Russian, Spanish, Turkish.

A deeper look at the philosophical issues behind HBO’sGame of Thrones

Based on George R. R. Martin’s hugely popular epic fantasy bookseries, Game of Thrones is one of HBOs leading shows attractingmillions of viewers. The first season was nominated for 13Emmys, including Best Drama Series.

The series is complex and character-driven, and it raises manytopics appropriate for philosophical analysis such as metaphysics,and how we should choose our leaders.

William Irwin is Professor of Philosophy at King’s College. He originated thephilosophy and popular culture genre of books as co-editor of the bestsellingThe Simpsons and Philosophy and has overseen recent titles such as House andPhilosophy, Batman and Philosophy, and Mad Men and Philosophy. HenryJacoby teaches philosophy at East Carolina University. He was the editor ofHouse and Philosophy and a contributor to South Park and Philosophy.

Blackwell Philosophy and Popular Culture continues to be hugely successful andthe series now features more than 40 titles. It shows readers how very relevantphilosophy is to their everyday life—and not just for answering the bigquestions like “To be or not to be?” but for answering the little questions, “Towatch or not to watch South Park?” Thinking deeply about TV, movies, andmusic doesn’t make you an idiot, in fact it might make you a philosopher,someone who believes the unexamined life is not worth living and theunexamined cartoon is not worth watching.

Humanities, Social Sciences, &

Teacher Education

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In the same series

The Hobbit and Philosophy: For WhenYou’ve Lost Your Dwarves, Your Wizard, andYour WayWilliam Irwin (Editor), Gregory Bassham, EricBronsonISBN: 978-0-470-40514-7272 pagesOctober 2012Licensed in Arabic, German, Italian, Korean,Polish, Portuguese, Spanish, Turkish.

The Ultimate Harry Potter and Philosophy:Hogwarts for MugglesWilliam Irwin (Editor), Gregory Bassham (Editor)ISBN: 978-0-470-39825-8304 pagesSeptember 2010Licensed in French, German, Hungarian, Polish,Portuguese, Russian, Simplified Chinese,Spanish.

Humanities, Social Sciences, &

Teacher Education

57

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Teach Like a Champion 2.0: 62Techniques that Put Students on thePath to CollegeDoug Lemov, Norman Atkins (Foreword by)ISBN: 978-1-118-90185-4504 pagesFebruary 2015, Jossey-BassLicensed in Korean.Previous edition licensed in Arabic, Bahasa Indonesian, Dutch, Korean, OrthodoxChinese, Simplified Chinese, Portuguese, Russian, Spanish.

A new edition of this huge international bestseller whichtook the world of education by storm!! 800,000 units of thefirst edition were sold worldwide in 4 years.

Teach Like a Champion is widely known as the “teaching bible.”This international bestseller is filled with effective teachingtechniques to help teachers, especially those in their first few years,become champions in the classroom. The techniques are concrete,engaging, and easy to implement.

New to this edition are over 70 video clips (25 in 1st edition),showing real teachers demonstrating the techniques in theirclassrooms, as well as sample lesson plans, templates, and othergreat tools and resources. There are rich updates to many of thetechniques from the original book, as well as a selection of entirelynew techniques.

Lemov uses what he learned watching thousands of classesand videos of classes taught by teachers with incredible results,and he put everything he thought he saw them doing through the“Monday test.” If he felt it wasn’t something a teacher could doat 8.25am on Monday morning, it was out.

Doug Lemov holds a Bachelor of Arts from Hamilton College, a Master of Artsfrom Indiana University, and an MBA from the Harvard Business School.

Humanities, Social Sciences, &

Teacher Education

58

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Cities of Tomorrow: An IntellectualHistory of Urban Planning andDesign Since 1880, 4th EditionPeter HallISBN: 978-1-118-45647-7640 pagesMay 2014, Wiley-BlackwellLicensed in Greek, Spanish, Portuguese.Previous edition licensed in Orthodox Chinese, Turkish.

The classic text from one of the most notable figures in the fieldof urban planning and design. Peter Hall's seminal Cities ofTomorrow remains an unrivalled account of the history of planningin theory and practice, as well as of the social and economicproblems and opportunities that gave rise to it. Thecomprehensively revised fourth edition is a perceptive, critical,and global history of urban planning and design throughout thetwentieth century and beyond.

Draws on global examples throughout, and weaves theauthor's own fascinating experiences into the text to illustratethis authoritative story of urban growth.

Peter Hall was Professor of Planning at the Bartlett School of Planning atUniversity College London. He is the author of nearly 30 books in planning andrelated subjects and has been credited with the invention of the Enterprise Zoneconcept, which has been widely employed in the USA and Europe. An advisor togovernments and international agencies across the globe, Professor Hall isknown throughout the world for his contribution both to the theory and to thepractice of city and regional planning.

Physical Sciences, Engineering & Architecture

59

CITIES OFTOMORROW An Intellectual History of Urban Planning

and Design Since 1880

PETER HALL

Fourth Edition

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Physical Sciences, Engineering & Architecture

60

Architecture: Form, Space, andOrder, 4th Edition Francis D. K. Ching 978-1-118-74508-3 464 pages October 2014Licensed in Italian, Orthodox Chinese, Simplified Chinese.Previous editions licensed in Spanish, Turkish.

Francis D.K. Ching’s works are huge bestsellers and havebeen translated into 16 languages.

This is the fourth edition of an architectural classic: a reveredreference, with over half a million copies sold, now updated withcontemporary examples and interactive 3D models.

This bestselling visual reference consistently appears on listsof “must haves” for an architect’s library—it helps both studentsand professionals understand the vocabulary of architectural designby examining how space and form are ordered in the environment.

The new fourth edition features contemporary examples ofprecedent-setting architecture, and an expanded CD that brings thebook’s architectural concepts to life through interactive three-dimensional models and hundreds of meticulous hand-rendereddrawings throughout.

The companion online Interactive Resource Center includesanimations that explain key concepts, flashcards that reinforcekey terms, and an image gallery that features photos of theprojects shown in the book.

Francis D.K. Ching is a registered architect and Professor Emeritus at theUniversity of Washington in Seattle. He is the bestselling author of numerousbooks on architecture and design, all published by Wiley. His works have beentranslated into over 16 languages, and are regarded as classics for theirrenowned graphic presentation.

l

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Also by Francis D.K. Ching

European Building Construction IllustratedFrancis D. K. Ching, Mark MulvilleISBN: 978-1-119-95317-3472 pagesJanuary 2014Licensed in Russian.

Building Construction Illustrated, 5th EditionFrancis D. K. ChingISBN: 978-1-118-45834-1480 pagesMarch 2014Licensed in Korean, Orthodox Chinese.Previous edition licensed in Serbian, Thai,Turkish, French, Korean, Portuguese, Russian,Simplified Chinese, Thai.

Interior Design Illustrated, 3rd EditionFrancis D. K. Ching, Corky BinggeliISBN: 978-1-118-09071-8384 pagesMarch 2012Licensed in Korean, Orthodox Chinese,Portuguese, Spanish.Previous edition licensed in Turkish, BahasaIndonesian, Korean, Orthodox Chinese, SimplifiedChinese, Portuguese, Russian, Spanish.

Green Building IllustratedFrancis D. K. Ching, Ian M. ShapiroISBN: 978-1-118-56237-6288 pagesApril 2014Licensed in Korean, Spanish, Orthodox Chinese,Simplified Chinese.

Architectural Graphics, 6th EditionFrancis D. K. ChingISBN: 978-1-119-03566-4272 pagesApril 2015Previous edition licensed in Portuguese, BahasaIndonesian, Russian, Korean, Serbian, SimplifiedChinese, Spanish, Turkish.

Building Structures Illustrated: Patterns,Systems, and Design, 2nd EditionFrancis D. K. ChingISBN: 978-1-118-45835-8352 pagesJanuary 2014Licensed in Orthodox Chinese, Portuguese.Previous edition licensed in Portuguese,Simplified Chinese, Spanish, Turkish.

Introduction to ArchitectureFrancis D. K. Ching, James F. EcklerISBN: 978-1-118-14206-6432 pagesNovember 2012Licensed in Korean, Portuguese, SimplifiedChinese.

Building Codes Illustrated: A Guide toUnderstanding the 2012 InternationalBuilding Code, 4th EditionFrancis D. K. Ching, Steven R. WinkelISBN: 978-0-470-90357-5448 pagesJuly 2012Licensed in Georgian.

A Visual Dictionary of Architecture, 2ndEditionFrancis D. K. ChingISBN: 978-0-470-64885-8336 pagesNovember 2011Licensed in Bahasa Indonesian, Persian, Serbian,Simplified Chinese, Spanish, Turkish.Previous edition licensed in Basque, Russian,Serbian, Spanish, Simplified Chinese.

Design Drawing, 2nd EditionFrancis D. K. Ching, Steven P. JuroszekISBN: 978-0-470-53369-7416 pagesDecember 2010Licensed in Bahasa Indonesian, French, Korean,Portuguese, Russian, Spanish, Orthodox Chinese,Simplified Chinese.

Residential Building Codes Illustrated: AGuide to Understanding the 2009International Residential CodeSteven R. Winkel, David S. Collins, Steven P.Juroszek, Francis D. K. Ching (Advisory Editor)ISBN: 978-0-470-17359-6352 pagesAugust 2010

A Global History of Architecture, 2nd EditionFrancis D. K. Ching (Advisory Editor), Mark M.Jarzombek, Vikramaditya PrakashISBN: 978-0-470-40257-3864 pagesJanuary 2011Licensed in Portuguese.Previous edition licensed in Korean, Portuguese,Russian, Simplified Chinese, Spanish, Turkish.

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TRIZ for Engineers: EnablingInventive Problem SolvingKaren Gadd, Clive Goddard (Illustrator)ISBN: 978-0-470-74188-7504 pagesMarch 2011Licensed in Hebrew, Simplified Chinese, German, Korean.

A simple, practical illustrated guide to TRIZ

Engineering companies are increasingly acknowledging and actingupon the need to nurture innovation and creativity amongst theirstaff. Recognition and acceptance of TRIZ into mainstreamengineering practice is growing fast, and it is estimated that in 5years’ time it will have overtaken Six Sigma as a popular toolkit forinnovative problem-solving. There is a need for a straightforward,simple and practical guide to understanding and implementingTRIZ, and with TRIZ for Engineers Karen Gadd draws upon hermany years’ experience in teaching TRIZ effectively to achieve this.The book is illustrated throughout with cartoons commissioned byGadd that illustrate the various concepts and techniques discussedand bring the theory to life.

What is TRIZ?

TRIZ originated in Russia, and the acronym itself comes fromRussian terminology. TRIZ is about analogous thinking; using all orany accessible knowledge, even if from outside your own sphere ofexpertise, to find new innovative solutions to solve real problems.TRIZ provides tools and methods for use in problem formulation,system analysis and failure analysis. In contrast to commonplacetechniques such as brainstorming, which is based on random ideageneration, TRIZ aims to create an algorithmic approach to theinvention of new systems and the refinement of old systems.

Properly understood and methodically applied, TRIZ can offera powerful and effective problem-solving toolkit that is ideallysuited to the engineering field. Leading companies in sectorsincluding aerospace, automotive, electronics and increasinglybiomedical research, medicine and computer programming areimplementing TRIZ to systematically solve complex technical andorganizational problems.

Karen Gadd is the director of Oxford Creativity, www.triz.co.uk, a company thatshe formed in 1999 and whose consultants travel regularly to clients throughoutthe UK and Europe to deliver innovation problem-solving sessions and TRIZtraining. Companies she consults with include Airbus, BAE Systems, Bentley,Rolls-Royce, BNFL and many others. She studied Mechanical Engineering atImperial College, and has an MBA from London Business School. After workingin strategy and corporate planning in the City of London she became a tutor atOxford’s business school the European School of Management ESCP-EAP beforeeaving to found Oxford Creativity. From 1995–2002 she was a Governor ofCoventry University.

Karen Gadd

for EngineersEnabling InventiveProblem Solving

TRIZTRIZ

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INDEX Title/Lead Author50 Great Myths About Religions 52ABC of Pain 34Advantage, The 4Adventures in Minecraft 26Architecture, 4e 60Asbury 37At Zero 6Bauman 55Bennett 33Bennett’s Cardiac Arrhythmias 33Block 9Carpenter, The 16Chaskalson 43Ching 60Christian Theology, 5e 54Cities of Tomorrow, 4e 59Colvin 34Complete Adult Psychotherapy Treatment Planner, The 5e 48Cousley 45Drucker 3DSM-5 Essentials 50Duckett 27Esthetic Soft Tissue Management of Teeth 36Farrell 38Fisher 13Fisk 24Flawless Consulting, 3e 9G is for Genes 37

Gadd 62Game of Thrones and Philosophy 56Gamechangers 24Gitomer 22Gordon 16Greenhalgh 39Group Schema Therapy for Borderline 38Hagstrom 18Hall 59Hamel 19Heldman 30Hofmann 42How to Read a Paper 39HTML & CSS 27Introduction to Modern CBT 42

Irwin 56Jongsma 48Jorgensen 31Kotler 10Kouzes 12Leadership Challenge, The, 5e 12Lemov 58Lencioni 4Liars & Outliers 28Little Book of Market Myths, The 13McGrath 54Medical Genetics at a Glance, 3e 40Meerman Scott 20Mindful Workplace, The 43Morreall 52NANDA International 44New Rules of Sales and Service, The 20Nursing Diagnoses 44Orthodontic Mini-implant Clinical Handbook, The 45Osterwalder 8Peter Drucker’s Five Most Important Questions 3PMP 7e 30Power of Self-Confidence, The 14Pritchard 40Professional Microsoft SQL Server 2014 Administration 31Rapsberry Pi User Guide 32Reichenberg 50Saadoun 36Sales Bible, The, 2e 22Schneier 28Small Animal Bandaging 46Sobin 47Stop Talking, Start Doing 15Swaim 46Teach Like a Champion 2.0 58Thinking Sociologically 2e 55TNM Classification of Malignant Tumours 7e 47Tracy 14TRIZ for Engineers 62Upton 32Value Proposition Design 8Vitale 6Warren Buffett Way, The, 3e 18Wasmund 15Whale 26What Matters Now 19Winning Global Markets 10

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