Wild Shoes

W LDSHOES

THE LOGOWILD shoes can be purchased for your ‘Sims’ in the Sims 3 and in real life in store and online for yourself. The idea is influenced by the Sims 3 as it is a virtual world similar to the one we inhabit, your created Sims should be able to accessorise and dress the same way as we do, and be able to wear the brands that we wear. This is idea was influenced by the Second Life shoe designer “Stiletto Moody” who create high heels and stilettos for Second Life avatars. In the Sims 3, ‘sims’ can be completely personalised through aspirations, goals and interests. The shoes reflect a target market that enjoy going out and being party animals, they don’t always follow the trends and dress a tad differently to others to stand out from the crowd, they are attracted to vintage clothing and op shopping and finding one off designer clothing. They appreciate high quality goods and are happy to pay more for them.

W LDSHOES

THE LOGO

LOVE TYPOGRAPHY

TYPOGRAPHY

Headings

Europe Underground Light

Body Text

Gautami

WILD SHOES are inspired by vintage clothing, Jeffrey Campbell, runway trends and daily life. The brand is fashion forward and fashion conscious for their clients, the shoe designs are ‘out-there’ and offer interesting shoes that stand out from the rest of the market. The customer has trust in the brand as they are very personal, the brand is connected to so-cial networking sites: twitter, face book and tumblr.

THE PRODUCT

W LDSHOES

COLOUR SCHEME

C 14% M 0% Y 0% K 88%

C 0% M 0% Y 0% K 0%

C 0% M 57% Y 83% K 64%

C 0% M 0% Y 0% K 100%

MATERIALITY

IN MODEL / PRO

DUCT

VIRTUAL SPA

CE

The QR limited edition shoe is a leather shoe that has the QR code for WILD SHOES printed on it. This innovative idea al-lows the audience to scan the code on the shoe with a QR code reader, linking them to a website where you can pur-chase the shoes for yourself or for your sim. The website will also contain links to social networking sites where the brand has an identity such as; facebook, twitter and tumblr.

THE ENVIRONMENT

BIBLIOGRAPHY

WWW.CGTEXTURES.COM

HTTP://QRCODE.KAYWA.COM/

HTTP://WWW.TUMBLR.COM/TAGGED/SIGNAGE

HTTP://WWW.TUMBLR.COM/TAGGED/SHELVES

HTTP://WWW.TUMBLR.COM/TAGGED/JEFFREYCAMPBELL

HTTP://WWW.TUMBLR.COM/TAGGED/NASTYGAL

HTTP://WWW.TUMBLR.COM/TAGGED/LADYGAGA

HTTP://WWW.TUMBLR.COM/TAGGED/WILD

WWW.SHOPNASTYGAL.COM