Wild Rivers Coast Rural Tourism Studio Bicycling Wants and Needs Presentation

• Facilities: Road & Mountain

• Business Goods & Services

• Itineraries

• Marketing & Communication

What do cycle tourists want and need?

• Facilities: Road & Mountain

• Business Goods & Services

• Itineraries

• Marketing &

Communication

Day Riders

• Destination driven

• Diverse ride options

Multi Stage /

Touring Rides

• Credit Card

• Self- supportive

• Event driven

• Experience and challenge

Epic Ride - Scenic Bikeway

Wild Rivers Coast Scenic Bikeway

Diverse Road Options

Photo by bikeportland.org

Self-supported Through Riders

Credit Card Touring

• Shorter distance tours

• Require hotels and

services

• Low traffic

• Good pavement

• Wide shoulders

Roads good for bicycling

Bike-route signage

Resources signage

Photo: oregonlive.com

Bike-parking / bike racks

Public restrooms

Water

Bike-friendly transportation options

Visitor information

centers

Image: Bicycle Touring Pro

Copper Harbor, Michigan

What do cycle tourists want and need?

• Facilities: Road & Mountain

• Business Goods & Services

• Itineraries

• Marketing &

Communication

Tourist-related signs

Visitor center

Services at appx 20-mile intervals

Bike shop / Rental(s)

Guide services and Concierge

Bike-friendly food (carbs and protein)

• Quality

• Quantity

• Home cooking!

Bike-friendly beverage

• Coffee (a.m.)

• BEER (p.m.)

Bike-friendly lodging

Bike-friendly lodging

Link in with other tourism

Other Amenities • Amusement Parks

• Mini Golf

• Big Golf

• Local Shopping

• Bowling

• Interpretive Centers

• Unique Natural Features

• Museums

• Historical Sites

• Hiking

• White Water

• Rock Climbing

• Running

• Bird Watching

• Hot Springs

• Skiing

• Etc.

What do cycle tourists want and need?

• Facilities: Road & Mountain

• Business Goods & Services

• Itineraries

• Marketing &

Communication

Niche Pairing

Coastal

Routes

Tours and Rides

Cycling-specific maps

Events

Races

What do cycle tourists want and need?

• Facilities: Road & Mountain

• Business Goods & Services

• Itineraries

• Marketing &

Communication

Websites

Articles and Publications

Social Media

Scott Bricker Bricker Consulting

503.757.8342

[email protected]