Wild Dog Design - Advertising

Advertising

Discover The World

With the advent of a new Discover

the World brand, Wild Dog were

commissioned to relaunch the

company’s advertising. The

objective was to create a family of

advertisement styles across both

traditional and digital media space,

that are both impactful and achieve

standout in an increasingly busy

competitor environment. Stylistically

the campaigns not only complement

the new brand, but also reflect the

knowledge, passion and expertise

that has always been the hallmark of

a Discover the World holiday.

tel +44 (0)1273 278766 email [email protected] wilddogdesign.co.uk

01737 218 809

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Cox & Kings

New national display press campaign.

A clean and elegant design, using

exquisite photography and supported

with strong adaptable ‘Face to Face’

copy offering. We also developed a

new Travel Experienced corporate strap

line to underpin all the company’s

marketing material. The line was

developed to reflect the company’s

unique 250 years heritage, whilst

offering a subtle double-meaning in

that as a passenger with Cox & Kings,

you will truly experience travel.


CSMA Club

CSMA is the largest private home,

motoring and leisure organisation

in the UK. They approached

Wild Dog to create a dedicated

advertising campaign for the

CSMA Club Shop. The CSMA shops

are divided into four distinct

club interest areas: Car, Lifestyle,

Travel and Money shop. The key

to the campaign was to create

master style templates that would

be distinctive to each specific

product, whilst retaining a strong

CSMA corporate identity.

TRAVEL shop

4A/1N/March11/ML

For more informationCall: 0845 345 7444Visit: csmaclub.co.uk/escape

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Cox & Kings

A one-off national special

promotion campaign. Our

brief was to remain true

to the C&K ethos of high

production values aimed at

a high-end audience; but

to market some extremely

generous travel offers.

Subtle, typographically-led

and slightly tongue-in-cheek

suggests the reader’s reaction

to the proposition. Simple

phrases such as ‘Agog’ &

‘Adjusts Specs’ reflected a

gentle, more euphemistic

approach to the more

predictable ‘special offer’.

Noble Caledonia

Noble Caledonia’s MS Island Sky

and MS Caledonian Sky are two

of the worlds’ finest small touring

ships. After a multi-million pound

ship refurbishment of these much-

loved vessels, we designed a new

series of double page spread broad

sheet newspaper advertisements

to complement the 120pp new

brochure launch. We also design

various advert styles for their many

vessels and luxury cruises they offer.



Chameleon Worldwide

Campaign for both print &

on line media across eight

specialist travel brands. The

brief sought a creative and

enticing look to maximise

response and to convey

that the company is a true

specialist offering excellent

service; also to establish

key messages of Reliability,

Security, Well-established,

Value for Money.

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Maharajas Express

A dedicated press campaign

to herald the launch of the

Maharajas Express – the most

luxurious, newly built train

in the world offering unique

journeys throughout India.

Crisp, clean and elegant

imagery and typographical

layout, with an hint of an

Indian flourish, the adverts

welcome the reader to the

Diamond Age of Travel.

w e l c o m e t o t h e

D i a m o n d A g e o f T r a v e l

Brochure 0844 576 5518 Quoting ref: DEPMAHA

Reservations 020 7873 5000 | Website www.coxandkings.co.uk/maharaja

The Maharajas’ ExpressImagine a rail journey in the style of royalty, experiencing the wonders of India from your

luxuriously appointed private cabin aboard the Maharajas’ Express. Immerse yourself in the country’s rich history, cultural treasures, spectacular wildlife, temples, palaces and people - all

brought to life by expert guides. Enjoy fine dining in one of the train’s two superb restaurants or relax amid state-of-the-art comforts.

There are three main journeys: Princely India, which runs from Mumbai to Delhi via Vadodara, Udaipur, Jodhpur, Bikaner, Jaipur, Ranthambore and Agra; Royal India, which is the same itinerary in reverse and Classical India, a round trip from Delhi via Agra, Gwalior, Khajuraho, Bandhavgarh,

Varanasi and Lucknow.

Exclusive ExcursionsEnjoy supper at the magnificent Laxmi Vilas Palace.

Royal cocktail evening in the courtyard of Jodhpur’s mighty Meherangarh Fort.

Experience royal pageantry as a convoy of decorated canopied camel carts accompanied by musicians

takes guests to enjoy champagne, canapés and the sunset amid the sand dunes.

An Elephant Polo match followed by a cocktail lunch or dinner.

Game drives in the tiger parks of Ranthambore and Bandhavgarh.

In the legendary city of Varanasi, witness ancient Hindu rituals at the ghats of the holy Ganges.

Special Guest Speakers on Signature JourneysDr D.S. Chavda, the President of World Wide Fund for Nature in India, will join the

Classical India journey departing on 31 October 2010. The Rt. Hon. Michael Portillo,

former Cabinet Minister, eminent journalist and broadcaster, will join the 18 December 2010

Classical India journey. John Sergeant, the journalist, broadcaster and presenter of the BBC’s

history of the Indian Railways called Tracks of Empire, will accompany the 1 January 2011

Princely India journey. Mr. Vivek Singh, Executive Chef of The Cinnamon Group, renowned

as UK’s finest Indian Restaurants, will join the Classical India 20 February 2011 departure.

BBC’s world renowned broadcaster and journalist Michael Buerk will be the Guest Lecturer

on Royal India journey departing on 19 March 2011. Writer, broadcaster and ultimate

India expert Sir Mark Tully, former BBC Bureau Chief in India, will accompany the 9 April

2011Royal India journey.

Tropical Sky

Tropical Sky is a luxury

holidays travel company

offering tailor-made travel

solutions, under a number

of specialist sub-brands.

As part of their growth

strategy, Wild Dog Design

was commissioned to

design and build a series

of on-line adverts for

their Honeymoons and

Weddings portfolio.


Exotic honeymoons to beautiful locations

Call our team today 0843 636 2462

Africa • America • Australasia Canada • The Caribbean The Far East • Indian Ocean


American Sky

“America, Your way” Campaign

American Sky, the premier tour

operator, commissioned Wild Dog to

create a new campaign to promote

the USA over the next two years. The

‘America, your way’ campaign across

both traditional & digital media, are

both impactful and achieve standout

in an increasingly busy competitor

environment. Different consumers

and holidays will be targeted within

a variety of consumers age groups.

The campaign strap line delivers an

immediate destination proposition,

whilst retaining the personalisation &

individualism for the target audience.

A complementary dedicated FaceBook

competition campaign was launched

concurrently, adopting the Wild Dog

concept of ‘Love USA, Like Us’.

visit www.americansky.co.uk or call 0843 2495367 open 7 days a week, 9am - 8pm

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