Wild Apricot Expert Webinar: The 8 Step Formula For Keeping Members Forever

Wild Apricot Expert Webinar

Build. Connect. Grow. Membership & more.

The 8 Step Formula For Keeping Members Forever

Presented by Joy Duling


Donald CowperStory ApricotContent Manager

Your Wild Apricot Hosts

Jason WisemanSolid Dude Apricot

Membership Coach



We will email you a link to a recording of this

webinar.

See more webinars: www.wildapricot.com/academy



50,000 membership managers use Wild Apricot everyday

10 years old!

#1 Membership Management Software Provider


Your Presenter

Joy Duling

The 8-Step Formula for Keeping a

Member Forever

“People say they’re impressed with what we’re doing, but they

still don’t join!”

“I’ve personally spoken with three perfect prospects this week, but they all say that they’re still thinking about it. How do I get them to join faster?”

“How can we show our value if people don’t bother showing up

for what we offer?”

“Members give us great feedback, so why don’t they renew?”

Typical Response #2: Throwing money into marketing

to get more people in

Typical Response #1: Just trying new stuff to see if

something sticks

Growth ProblemsWhen you’ve got

Membership isn’t a singular experience…

It is linear and progressive.

• Pre-Renewal• Post-Renewal

• Onboarding• 1st 30 Days• Beyond 30 Days

• Discovery• Contemplation• Activation

1 2 3 4 5 6 7 8

The Member Magnetism 8-Step Experience Formula

Result #1MembersWho Pay

Result #2:Members Who Play

Result #3:Members Who Stay

FasterAttraction

Increased Revenue

LongerRetention

REALLYBut what do members

WANT??

• Career advancement• More profitable business • To book more speaking gigs• Less stress• A more beautiful garden• To be a better parent• Etc.

1) Challenges: What’s your biggest challenge related to …?

2) Change: If you could change one thing about… this year, what would that be?

3) Alternative Solutions: If you weren’t a member here, how would you be solving … ?

Preferences: How do you prefer to …?

Ask, Then Build Into the 8 Stages of Experience

1 - Discovery

Position your membership to be discovered where they’d

be searching for solutions

Parenting Support Grouppartner with related blogs,

distribute information to pediatricians

Example Strategy

2 - Contemplation

Reframe membershipbenefits to speak directly

to transformational change

Adding “so that” behindevery membership benefit

highlights the change

Example Strategy

3 - Activation

Be seamless

Creative signup opportunitiesCombined with event registration;

package with partners;go electronic or

don’t go electronic

Example Strategy

4 - Onboarding

Focus your welcome kitor emails on exactly whatthey need to know first,

not everything that they’llwant to know eventually.

Validation, not overwhelm

Example Strategy

5 - 1st 30 Days

GamificationGive points for actions

that move toward the desired transformation.

Every month, I give new membersprizes for completing a few

specific actions in my Advanced Skills Program

Example Strategy

6 - Beyond 30 Days

Beware the danger of diluting value by trying to provide a little bit of everything so thateveryone at every level stays

happy. It doesn’t work.

Compromise is not your friend.

Example Strategy

7 - Pre-renewal

Pre-renewal should NOTbe the first time you address

delivery of value.

Personal benchmarkingCase studies

Member kudos

Example Strategy

8 - Post-renewal

Renewing members are theholy grail of growth.

Appreciate & recognize them.

Animal Welfare Groupcreated recognition levelsthemed around wolf pack

maturity

Example Strategy

So, What Stops Organizations from Implementing a Strategic, End-to-End

Member Experience Program?

Almost always, it’s 1 of these 3 Things…

Barrier #1: “The scope of member experience is so broad,

I’m not sure where to begin.”

Membermagnetism.com/assessment

Barrier #2: “I’m not sure my Board will ‘get it’, ‘support it’, ‘pay for it’, etc...”

Membermagnetism.com/board

Membership Growth Calculator

Barrier #3: “We have no budget at all.”

Membermagnetism.com/fridays

It feels like a magnetic experience. - Joy Duling

#1 Membership Management Software Provider


Build. Connect. Grow. Membership & more.

The 8 Step Formula For Keeping Members Forever

Presented by Joy Duling

THE END

Wild Apricot Expert Webinar: The 8 Step Formula For Keeping Members Forever

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