Wikipedia and companies, explained, by Lennart Guldbrandsson, uncommented
Jan 27, 2015
It's not impossible for companies to work well with Wikipedia - just unlikely. Here's why, and how to overcome the problems. PR professionals and companies often want to work with Wikipedia, but don't know how to do it. This is based on a presentation I did at KWD Webranking awards in January, 2014, Stockholm, Sweden. Filmed version will be added as soon as it's published by KW Digital. Please help spread this message. (Uncommented version. Commented version here: http://www.slideshare.net/LennartGuldbrandsson/kw-digital-commented)
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Transcript
Data: ComScore
1 . Talk pages2. [email protected]
"Wikipedia Best PracticeGuidance For Public RelationsProfessionals"
http://bit. ly/Wiki-PR
&WikimediaUK
Questions?
Image sources
* https://commons.wikimedia.org/wiki/File:Xenuobey.svg, CC-BY.SA 2,5, First Church of Xenu
* https://commons.wikimedia.org/wiki/File:10_sharing_book_cover_background. jpg, © ®, Lane Hartwell, David Peters,
Jmkim dot com
* https://commons.wikimedia.org/wiki/File:Group_Photograph. jpg, CC-BY-SA 3,0, Lisa N Marrs
* http://thewikipedian.net/wp-content/uploads/2009/06/wikipedia-in-print-rob-matthews. jpg, © , Rob Matthews
* http://www.dailydot.com/lifestyle/wikipedia-sockpuppet-investigation-largest-network-history-wiki-pr/, ©
* http://www.theguardian.com/technology/2013/oct/22/wikipedia-ban-sock-puppet-pr, ©
* https://commons.wikimedia.org/wiki/File:Afghan_dumper_truck. jpg, public domain, Jeremy Harris, U.S. Marine Corps
* https://commons.wikimedia.org/wiki/File:D-P006_Zutritt_fuer_Unbefugte_verboten.svg, public domain, Torsten
Henning
* https://commons.wikimedia.org/wiki/File:Welcome_mat_2. jpg, CC-BY-SA 2,0, The McClouds
* https://commons.wikimedia.org/wiki/File:Johannes_Vermeer_%281632-1675%29_-The_Girl_With_The_Pearl_Ear-
ring_%281665%29. jpg, CC-BY-SA 3,0, Kunstkenner2305
* https://commons.wikimedia.org/wiki/File:RedCrossNurseg. jpg, public domain, David Henry Souter
* http://www.cipr.co.uk/content/policy-resources/best-practice-guides-toolkits/wikipedia-and-public-relations, ® CIPR
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