Wii Presentation

Nick MetropulosTom Godawski

Ronen PolinovskyEric Strathmann

Laura Baller

The Lost Art of Farming

http://www.youtube.com/watch?v=AJbqOqSdpx4

The Pride of Personal Farming

When is the last time you got to milk a

cow?

Or help birth a calf?

Or harvest your own food right from the

ground?

YOU CAN DO IT ALL!Reclaim the traditions of America with Wii Farm.

(Without getting dirty!)

But first let’s tell you a little about Wii…

Nintendo Company BackgroundStarted as a playing card company

In 1985, Nintendo developed the NESSuper Mario BrosDonkey Kong

Systems that followed: Game Boy, Super Nintendo, N64, Game Cube, DS, and Wii Innovation progressed for each video game console

Nintendo is the longest-surviving video game console manufacturer to dateProfits rose 47% since the Wii and DS were introduced!

Wii InformationName came from the word “we” which emphasizes that

the console is for everyone Name is easily remembered and effective

Strongest competitors – Playstation 3 and XBox 360

Released in September 2007 and is the sales leader of the video game generationSupply could not keep up with the demand

Was developed for a broader demographicWanted a new form of player interactionUses innovative controls for a fun gaming experience

Wii FarmThe Product

What is it?FeaturesPricePromotions

FunctionsProblems &

SolutionsWhy Invest?Commercial

Product: Wii FarmWhat is it?

Objective:

• To bring people together to learn about traditions of farming and harvesting.

• To educate people about how plants grow and animals are cared for.

• To allow people to still grow flowers and continue outdoor activities inside with family and friends.

What Wii Farm includes:

• Video game: Wii Farm

• 5 – piece tool kit• Instructional booklet

How to PlayGame play is similar to a Sims format:

Simulation with free goal setting.

• Choose a culture to farm in

• Autumn fair • Grow the biggest

vegetable• Horse races

• Cooking contests• Egg juggling contests• Tractor races• Cow tipping• Woo a bride or groom• Spring fair

• Flower festival• Groundhog game

Remember: make sure to watch out for natural

disasters!

Price and Target Market

Target market: anyone old enough to hold a Wii controller who is interested in fun or education.Roughly ages 9 – 99Interested in video games, social settings,

building relationships, leisure, entertainment, coordination, etc.

Pricing: $55 for game, tools, and instruction booklet.

Marketing - Reference GroupsSocial Networks

(Facebook, Myspace)Wii Farm group/page

Opinion LeadersFree promotional Wii

Farm merchandiseTribal Marketing

Wii Farm ad campaign offers multi-cultural appeal

Marketing- OnlineWii Farm Website

Multi User Dungeons (MUD) Proven framework to

expand game playBlogs

Create and sustain user interaction/interest

Free/purchasable content Upgrades to increase

participation/depth of involvement

Controller ExtensionsWiimote & Nunchaku

Shovel

Watering Pail

Mallet

Cow Brush

Sickle

Open Sourcing

User InvolvementBug Fixes

Labor Possibilities

HackingCompetitorsModeration

Example:

Half Life -> Counter StrikeDay of DefeatHidden

Advantages Downfalls

Problems - Solutions• Affordable • Easy purchase decisionCost

• Wii Farm is built for all ages • Return/Exchange Guarantee Policy• Demo at every store

Don’t like

• No other motion sensitive console • We were First • The Cheapest

Competitors

• Every Electronic store sell Wii• No limited QuantitiesDistribution

• Game extensions: Gardening, Shopping• Online Feedback for new Games

Limited Game Activities

Why Invest?Wii is the sales leader of

the video game generation!Adding extensions makes

cents

This extension: Reaches a large target

market Is consistent with

Nintendo’s principlesCan lead to similar

extensions Cooking kit (recipes) Mining kit (minerals and

fossils) Tool kit (fix cars & build)

Thank You! Any Questions?