WiFi - The Dangers Vs. Social WiFi - The Benefits By Jonathan Lloyd

WiFi – The Dangers Versus

Social WiFi - The Benefits

Jonathan Lloyd@Jonathanlloyd

@Widify

The WiFi World

• 2.8 billion mobile devices by 2016• Consumers expect WiFi• Challenge for venues is providing connectivity

which is reliable, safe, secure, monitored and provides a return on investment

• Venues still providing WiFi password access

The Solution

77% consumers prefer social media login as a means of authentication

The Solution

Results

• Grow social media and increase reach• Capture data for CRM• Drive traffic to your website• Setup emails based on repeat customers and

birthdays• Content filtering and legally compliant WiFi

Analytics

Example Return on Investment

• 300+ seat restaurant– 75 WiFi users a day (1/4) = 2250 a month– 35 new Facebook Likes = 1050 a month– Facebook page currently 6000. Potential 12,000– Double Facebook reach

– 75 new website visits = 2250 a month– New and repeat bookings– Customer experience– Security and peace of mind

How to Get Started

• Entry solution is Widify in a Box• For large venues (60 users +) conduct a survey

to map WiFi coverage. • WiFi analytics, monthly data and account

management• From £100 +VAT a month

Widify

• Independent media and software company• Background in local marketing• Managed WiFi, apps and online marketing

solutions• Focus on the hospitality industry with clients

including Sophie’s Steakhouse • Over 30,000 users through our WiFi hotspots