WIFI Runners Enhanced wifi solution - Hospitality

< LEARN MORE ABOUT THE WIFI RUNNERS DIFFERENCE

ENHANCED WIFI

We Provide legal, secure, better WiFi

Be secure

with seperate guest andbusiness networks

Be family friendly

with state of the artcontent filtering

Be legal

operate in line with best pratice

HOTEL

More on your bottom lineIt’s been proven time and time again, people will spendmore time and more money in a venue that offers reliable,free WiFi.

preferred venues that offered freeguest WiFi 1

would stay longer in a locationthat provided WiFi 1

said they are more likely to spendadditional money there 1

78%

77%

63%

WiFi Runners Survey

Grow yourcustomer database

You’ll have the ability to profile the data, see who’s really in the venue,

and instantly start collecting email address of your real customers.

“ You can have legendary service and awesome productsbut if you don’t build a relationship with your customers,

you can easily lose them.” - Microsoft

43%used their phones to lookat product reviews and

compare prices while outshopping, a trend that’s

known as ‘showrooming’

74%would be happy for

retailers to send a text oremail with promotions

and receive thisinformation whilst they

are in store

Marketing toolsWe take or give control back to the venues by allowing them to brand

their own WiFi pages where other WiFi providers control that

branding - and data collected.

Many companies are also willing to pay for sophisticated email

management and sending platforms. WIFI Runners have created a

tool that allows you to send emails or SMS’ to your customers -

tailored to their demographic and/or behaviour. You can handle it or

we can do it for you.

Social media benefitsApproximately 60% of WiFi users login using Facebook. That’s

instantly more Likes and posts about your brand/venue. Plus you

are also reaching their friends.

72%of all internet users are nowactive on social media

70%of marketers used Facebookto gain new customers

What is an enhanced WiFi?A secure and legally compliant guest WiFi that delivers guest analyticsand a range of marketing tools

Boost your social profileand engage with your

customer’s social network

Market to yourcustomers in

real-time

Understand moreabout your customers

and who they are

Secure and legallycompliant guest WiFi

Available in manydifferent languages

The customer journey summaryWiFi Runners delivers real value to any business providing guest WiFi access

Easy log in Accept terms Free WiFi Deliver information Socially engaged Email marketing Increase business

•••••

Information about the companySocial feedsAdvertising and promotionsLocal informationCompany imagery

The user log in processThe splash screen can be completely customisedwith your branding.

Splash screen

Splash screen Accept terms

Splash screen Accept terms Give venue a mention

Splash screen Accept terms Give venue a mention Online splash

What data is collected and what can you do with it?Identify and segment your customers

Profile your customers Visit frequency & behavior Actionable insights

Location

Real time reports

Heat mapping

Footfall

Pathways - linear

Pathways - sunburst

Analytics

Overview

Visitor

Network

Presence

Customer asset management

Marketing

Splash page

E-shots

Social posts

Social insights

Visit triggered coupon

Visit triggered coupon Dwell triggered coupon

Visit triggered coupon Dwell triggered coupon Birthday coupon

Visit triggered coupon Dwell triggered coupon Birthday coupon Loyalty coupon

Welcome rewardA free drink or discount the firsttime a user accesses the WiFi

Loyalty rewardA free drink or discount for a

frequent visitor

Lapsed incentiveA free drink or discount for

customers that have not visited

for a while

Track campaignsThe effectiveness of your offers

andincentives can be tracked in the portal

Build an engagement strategyIdentify and segment your customers

Reward & incentiviseSend offers to your customers via automated emailsto encourage spend or repeat visits

Social engagement• Promote your business via users’ social media• First time sign-in ask for a ‘Like’ or ‘Follow’• Users post a message every time

Manage your social platforms• You can manage all of your social

networks and do posts directlyfrom within the Purple Portal

Tiered bandwidth

Q & A