Wifi market potential training 05.28.15.ppt

DOES THIS LOOK FAMILIAR?

TITLE

• TEXT

TITLE

• TEXT

TITLE

• TEXT

TITLE

• TEXT

WIFI STATS

• Over 35% of mobile users take advantage of a public hotspot at least weekly, with 12 percent doing so more than once per week. (Cisco, May 2012)

• 75% of smartphone owners use WiFi on their devices (Analysis Mason, 2013)

• It’s here: All 840 Macy’s and Bloomingdale stores provide WiFi access for mobile (Internet Retailer, 2012)

79% of mobile consumers are influenced by the availability

of in-store Wi-Fi when deciding where to shop .

64% of respondents make a restaurant choice based on availability of Wi-Fi services.

63% of US adults use the Internet wirelessly on a

smartphone, tablet, laptopor ereader.

INFLUENCES DECISIONS CONSUMERS WANT IT EVERYONE USES Wi-Fi

79% 64% 63%

Why is free Wi-Fi important?

86% of all tablets require a Wi-Fi connection to access the internet.

75% of smartphone owners use Wi-Fi on their devices.

Even the “least” interested shoppers, age 45+, are over 77% influenced by in-store

Wi-Fi availability

TABLETS ARE HUGE Wi-Fi IS EVERYWHERE Wi-Fi IS FOR EVERYONE

86% 75% 77%

Why is free Wi-Fi important?

WHAT WOULD YOU DO FOR FREE WI-FI?

WHY USE WIFI AT EVENTS?

EVERYONE WANTS FREE WI-FI

A new survey by Hotels.com has revealed 38 percent of travellers said free Wi-Fi was a MUST while only 25 percent said breakfast was essential.

“Many guests never travel without their tablets, smartphones and laptops.”- Taylor L. Cole, Director of PR, Hotels.com

WI-FI MAKES A DIFFERENCE

At least 44% of all age groups say that the availability

of in-store Wi-Fi influences where they shop.

LEVERAGE WI-FI FOR MARKETING

74% of respondents would be happy for a retailer to send a text or email with promotions while they’re using

in-store Wi-Fi (OnDeviceResearch survey, 2012)

WI-FI & SPORTING EVENTS

• 56% of respondents indicated they would rather use Wi-Fi compared to 15% who preferred to use their cellular network;

• 62% of respondents check to see if there is a free Wi-Fi hotspot connection while on their smartphone when out of the house or office

“86 % of consumers age 21-24 & 35-44 are highly influenced by the availability of in-store Wi-Fi”

Source: Jwire

86%

Monetization of WIFIWIFI is Great, We make it Better!

• First of Its Kind Business Model – ATMS were monetized in 80s and 90s , 100k plus

– REDBOX monetized in 2000s , thousands now

– Now WIFI is next. Building your Network

• Hub Location Is the True Winner – Provides Free WIFI to customers as service

– Gets customers Data – cell numbers and emails

– Gets Royalty for Life on all Advertisers

– Becomes part of large citywide WIFI network