Wi-Fi Marketing & Advertising is Here
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Wi-Fi Marketing & Advertising is Here
Does This Look Familiar?
Why is free Wi-Fi important?
86% of all tablets require a Wi-Fi connection to access the internet.
75% of smartphone owners use Wi-Fi on their devices.
Even the “least” interested shoppers, age 45+, are over 77% influenced by in-store
Wi-Fi availability
TABLETS ARE HUGE Wi-Fi IS EVERYWHERE Wi-Fi IS FOR EVERYONE
86% 75% 77%
Iain Gillott, the president of the firm that conducted the survey, summed it up when
he said, “In the near future, small businesses will consider WiFi as
fundamental to their success as electricity or running water.”
WHAT IS WIFI PROXIMITY MARKETING?
Wi-Fi Proximity Marketing is a new state-of-the-art technology that delivers local, regional, and national advertising to Shoppers while they take advantage of convenient, Free Wireless Internet Access as they shop.
Detailed Advertisements
Advertisement Injections
Advertisement Overlaying
WiFi Adexchange shoppers are incentivized to use the system by getting free Wi-Fi Internet access that is compatible with 99% of all phones and wireless devices and does not require the consumer to download or install anything to their device.
HOW DOES OUR HOTSPOT WORK?
Customers Come To Your Free Wi-Fi Proximity Hotspot
1st
Customers Log In Using Facebook Connect Or their Mobile #
2nd
Customers Enjoy Free Wi-Fi & Special Promotions
3rd
These are YOUR customers!
A WiFi Proximity HotSpot Presents Incredible Opportunities!
Targeted DeliveryHigh Conversion
Instant Track, Measure & Test
Cost Effective
Unlike traditional retail advertising channels, WiFi Adexchange creates a new way for retail advertisers to deliver and engage consumers in a live responsive
“REAL TIME” Proximity delivery.
Introducing “Shopper View” a brand new addition to our technology that monitors WiFi users in store and in surrounding areas providing merchants with
information about shoppers and the ability to interact with them via Text message and Email in real-time. Driving consumers to sales items and specials without
requiring the consumer to download or run any App on their phone.
REAL TIME ADVERTISING
Standard ad production for print, TV or radio takes at best days for development but usually
weeks or months before distribution is available.
ENGAGE YOUR CUSTOMERS
With WiFi Adexchange, merchants create an ad anytime, set it live immediately, target response,
test call to action, identify consumer response and evaluate sales response metrics in real time!
ENGAGE YOUR CUSTOMERS
WiFi Adexchange is the new standard in retail marketing & advertising!
ENGAGE YOUR CUSTOMERS
Publish your own advertising banners, promoting your location, offers, upcoming
events and co-partner brand marketing. It’s your Wi-Fi and your location.
ENGAGE YOUR CUSTOMERS
Engage your customers with coupons, offers, promotions, social media, videos
and more!
ENGAGE YOUR CUSTOMERS
WIFI Adexchange SOCIAL MEDIA SHARING
WiFi Adexchange promotes social media sharing by including numerous
popular social media links.
Plus, “share with a friend” by email and text messaging is included in
every system advertisement.
Also included is an RSS coupon feed that notifies subscribers of new offers
& deals automatically within their browser window.
WHAT ELSE DOES A DEAL ADVERTISEMENT INCLUDE?
Your deal ad is a carefully crafted, professional looking advertisement
complete with…
Your address Your logo Tap-to-call phone number Tap-to-view location map Tap-to-share with numerous social media Tap-to-view your website and promotional video Tap-to-view your app
Your address Your logo Tap-to-call phone number Tap-to-view location map Tap-to-share with numerous social media Tap-to-view your website and promotional video Tap-to-view your app
Your address Your logo Tap-to-call phone number Tap-to-view location map Tap-to-share with numerous social media Tap-to-view your website and promotional video Tap-to-view your app
Your address Your logo Tap-to-call phone number Tap-to-view location map Tap-to-share with numerous social media Tap-to-view your website and promotional video Tap-to-view your app
Your address Your logo Tap-to-call phone number Tap-to-view location map Tap-to-share with numerous social media Tap-to-view your website and promotional video Tap-to-view your app
Your address Your logo Tap-to-call phone number Tap-to-view location map Tap-to-share with numerous social media Tap-to-view your website and promotional video Tap-to-view your app
Your address Your logo Tap-to-call phone number Tap-to-view location map Tap-to-share with numerous social media Tap-to-view your website and promotional video Tap-to-view your app
Your address Your logo Tap-to-call phone number Tap-to-view location map Tap-to-share with numerous social media Tap-to-view your website and promotional video Tap-to-view your app And Intoducing the “Buy Now” button
WHAT OTHER ADVERTISEMENTS DOES WIFI ADEXCHANGE DELIVER?
Detailed Deal Advertisements Banner Ads
Ad Overlays 30 & 60 Second Videos
Window-in-Window
MERCHANTS CREATE AND MANAGE THEIR OWN ADVERTISING
Merchants have the ability to create and manage their own advertising 24/7 using a simple and fast 100% templated system. Advertisements can be managed, edited, or recreated as often as they choose.
Merchants have their own performance and predictive analysis reports to maximize their opportunities.
WiFi Adexchange uses a proprietary hotspot management system that makes it easy to quickly add new Wi-Fi devices
to the portal, and seamlessly integrates into existing networks
Works with any network setup
DESIGNED WITH SECURITY
VLAN
Free Wi-Fi User
Free Wi-Fi User
Free Wi-Fi User
Main Street WiFi
Cloud ServersMaintenance
Main Street WiFi
HardwareDevice
Wi-FiWAN
LAN
Wi-Fi
Wi-Fi
WORKS ON ALL DEVICES
What About The Consumer?
Features include: Free internet access No password required Shop from home/office Mobile Wallet stores discount coupons Redeem offers with a mobile phone Contextually targeted offers Share discounts and deals with Social Media Access to special discounts and deals by local merchants that may not be advertised or offered anywhere else
Features include: Free internet access No password required Shop from home/office Mobile Wallet stores discount coupons Redeem offers with a mobile phone Contextually targeted offers Share discounts and deals with Social Media Access to special discounts and deals by local merchants that may not be advertised or offered anywhere else
Features include: Free internet access No password required Shop from home/office Mobile Wallet stores discount coupons Redeem offers with a mobile phone Contextually targeted offers Share discounts and deals with Social Media Access to special discounts and deals by local merchants that may not be advertised or offered anywhere else
Features include: Free internet access No password required Shop from home/office Mobile Wallet stores discount coupons Redeem offers with a mobile phone Contextually targeted offers Share discounts and deals with Social Media Access to special discounts and deals by local merchants that may not be advertised or offered anywhere else
Features include: Free internet access No password required Shop from home/office Mobile Wallet stores discount coupons Redeem offers with a mobile phone Contextually targeted offers Share discounts and deals with Social Media Access to special discounts and deals by local merchants that may not be advertised or offered anywhere else
Features include: Free internet access No password required Shop from home/office Mobile Wallet stores discount coupons Redeem offers with a mobile phone Contextually targeted offers Share discounts and deals with Social Media Access to special discounts and deals by local merchants that may not be advertised or offered anywhere else
Features include: Free internet access No password required Shop from home/office Mobile Wallet stores discount coupons Redeem offers with a mobile phone Contextually targeted offers Share discounts and deals with Social Media Access to special discounts and deals by local merchants that may not be advertised or offered anywhere else
Features include: Free internet access No password required Shop from home/office Mobile Wallet stores discount coupons Redeem offers with a mobile phone Contextually targeted offers Share discounts and deals with Social Media Access to special discounts and deals by local merchants that may not be advertised or offered anywhere else
WHAT IS MOBILE WALLET?As consumers browse the WiFi network and opt to redeem an offer the consumer creates a Mobile Wallet account where offers are stored for redemption. Once there the Mobile Wallet tracking associates the mobile consumer to all activity where through the Mobile Wallet the consumer sees;
1. Pending Redemptions 2. Total Spend 3. Favorite Merchants 4. Savings & More
But through the Mobile Wallet retail advertisers receive critical real time data;
Why is Mobile Important?
Mobile coupons get 10 times the redemption rate of traditional coupons and mobile ads get 3x the clicks. (Borrell Associates 2012)
Mobile internet usage is projected to overtake desktop internet usage by 2014. (Microsoft Tag)
Local mobile ad spend is going to grow from $800m to $18b by 2016. (BIA Kelsey)
Nearly one in three would like brands to send them promotions via mobile device (KO Marketing Associates)
70m mobile coupons will be redeemed in 2013 with an aggregate value of $2.1b (Location Based Marketing Association 2013)
1 out of 4 smartphone users consider proximity of the retail business location the most important factor when looking for information via mobile device; (xAd/Telmetrics-U.S. Mobile Path-to-Purchase Study)
Get to know the shoppers in your Network areas with Big Data!WiFi Adexchange provides opt-in and verified information unavailable elsewhere.
Opt-in and verified mobile phone number First name & last name Address, City, State & Zip Opt-in email address Up to 580 consumer interest segments First use date Shopping location Number of subsequent system uses List of redeemed categories List of items shoppers search for most by category and keyword Has this shopper price shopped you with a competitor – when and with whom Social Media, Email & Text sharing propensities Mobile device brand and model
Unlike traditional marketing, WiFi Adexchange can track and measure the impact of a single activity and by the consistency of activities to provide groundbreaking, comprehensive information that is fully compliant with Can Spam Act and Do Not Call legislations.
No other WiFi marketing system can offer the analytics WiFi Adexchange offers!
MARKETING DATA AND LOCAL SHOPPERS
The Mobilution?……that’s WiFi Adexchange
Using our one-of-a-kind technology, Wifi Adexchange provides a total solution for anyone who wants to create public awareness or promote their brand, members, locations, messages, services or products.
This new state-of-the-art technology was developed….
to reach your customers
to deliver your advertisements
to their mobile device
and extend the proximity marketing area to the consumers home and office
Does your current WiFi engage your customers with coupons, offers, promotions, social media, videos and more?
Does it provide analytics from available Big Data that you can track, measure and test the performance of your advertisements?
Does it grow your customer database for retarget advertising opportunities?
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