Widgetweb Expo.London08. Widget Vs Banner, Social Way Of Promotion.

Isabel Sabadi, CEO Iris Experience 06/10/08 WidgetWebExpo, London

A Social Way of Promotion

Widget VS Banner


Widgadget.com

The community portal for widgets creation, distribution and tracking

Users, Bloggers, Brands and Agencies spread their contents on blogs, social networks and websites.

Working with biggest social media, local and vertical networks in europe.


Context World is flat !


Context Users are worldwide


Traditional Advertisement

is all about emotions


People don’t see advertisements


Banners are still

only emotions

It’s enough to sell products and services? They engage customers?

People ignore them too


Banner: is click-through

dead ?How many of you have click in a banner last week ?


Banner

0,2% of click throughIntrusiveNo relevance (59% of users, Yankee Group)Little interactivityOld stuff (15 years old)Maybe is time to innovate in online

marketing?


What do users do on

the Internet? Search !


People on Internet

mostly search information

Search information to make the right decision


People on Internet

mostly search informationThe user is impatient

Hate intrusive ads (Pop ups, banners,…)

Hate Spam messagesDon’t like to pay ;-)Like free applicationsLike to find friendsLike social media app


Social Media

Networks


Social Media

NetworksWhat’s the power of social media ?

They power is to shareExperienceKnowledgeContents


•584 Millions unique visitors x day•27 minutes x day x user•People use more than one network•More than 250.000 inscriptions x day•Every continent has a leader



Quick Growth


Social Media

Networks

What people do ?Find friendsFind friends of their friendsShare experiences (recommend)Do what friends do ;-)Friends are best leaders


Spending on social

network ads


Are banners on social

media dead too?


The proof

• Source: http://digitalbestpractices.blogspot.com/2008/05/los-banners-funcionan-como-las-campaas.html

0,1% in Myspace0,06 % in Facebook0,5 % NYT1% Washigton PostMore impressions, less click through


Contents

Widget Creation

Social Media

Increase Traffic

Increase Brand Loyalty

Earn Money


Widgets : Why could

them be successful?

Interactivity User friendly

increase time spent by user increase impressions of widgets


This is not an ad ! This is content.This content is caught friend by friend If user take it, is relevant for him and could be relevant

for ones of his friend who have same interests.

Social Way of

Promotion




Spread your contents

everywhere

• Desktop• Social networks• Blogs• Starting pages• Mobiles devices


Spread your contents

everywhere

• 180 M windows vista desktops

• 25 million active Facebook users

• 7 millions iphones • Millions of igoogle

or yahoo starting pages users


In a nutshell…

Emarketer Study said that $40M will be spent in web widgets and advertising application in 2008.

Information will be next ad generation in the online world.

Winner approach will be based on interaction, and focus on large international sites and networks but also on local ones.


In a nutshell…

So, Widgetize muy friend !!!


In a nutshell…

See you in Barcelona and London soon ;-)


Big Thanks

e: [email protected]. widgadget.comBlog: isabelsabadi.comTwitter: twitter.com/isabelsabadiTwitter widgadget: twitter.com/widgadgetFacebook: Widgadget Official

More info

Widgetweb Expo.London08. Widget Vs Banner, Social Way Of Promotion.

Business

power of social media

social media dead

biggest social media

social media app

social media networks

desktop social networks

social network ads

pages users