Copyright © 2008 Widgetbox, Inc. All rights reserved. Internal and confidential. Widget Campaign Case Study Widgetbox Will Price, CEO July 17th 2008
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Copyright © 2008 Widgetbox, Inc. All rights reserved. Internal and confidential.
Widget Campaign Case StudyWidgetbox
Will Price, CEOJuly 17th 2008
Copyright © 2008 Widgetbox, Inc. All rights reserved. Internal and confidential.
Who We Are
WidgetboxLargest consumer facing widget platform
• Providing choice to those who want it and reach to those who need it
Consumer Solutions• Find Widgets• Create Widgets
Partner Solutions• Custom Galleries• Advertise With and in Widgets
Key Stats (as of 7/8/08)
– Founded in 2006, based in SF, and with 25 employees
– Funded by Sequoia Capital, Hummer Winblad, and NCD Investors
– 71,500 widgets– 3.5 billion widgets served to date– 70,000 widget creators– 8.7 million subscribers– 40 million uniques– 960,000 domains– 425 million widget views/month
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Copyright © 2008 Widgetbox, Inc. All rights reserved. Internal and confidential.
Market Dynamic
• Audiences are distributed• Websites are losing
relevance• Users want to consume
content and applications independent of the content’s source
• Widgets allow both publishers to reach audience and the audience to control where and how to consume
How do content creatorsdiscover and reach their
audience via widgets?
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Copyright © 2008 Widgetbox, Inc. All rights reserved. Internal and confidential. 4
Widgetbox Business Model
Promote. Distribute. Target. Connect.Content to Audience
Three revenue streams– Cost per install (CPI)
• Core revenue driver to date• Example widget
– Cost per thousand (CPM)• Example CPM ad
– Cost Per Click (CPC)• Example CPC ad
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Copyright © 2008 Widgetbox, Inc. All rights reserved. Internal and confidential.
Case Study: Music Video Widget
Client had a Music Video Widget- Widget was live on Widgetbox.com for months- Client wanted to accelerate viral growth- Created a Cost-Per-Installation campaign
leveraging:
1. Widgetbox.com Promotion: banners, featured widgets, etc
2. In-Widget Drop Down Unit: promotion in relevant widgets
3. Facebook & Bebo: converted widget into social applications
- Campaign launched June 15th and completed June 26th
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Copyright © 2008 Widgetbox, Inc. All rights reserved. Internal and confidential.
Widget lived on Widgetbox for monthsTraffic was steady and respectable
Copyright © 2008 Widgetbox, Inc. All rights reserved. Internal and confidential.
Promotional campaign kicked off June 15:On Widgetbox.com and through Widgetbox Network
Hits: + 40,000%Uniques: +90,000%Subscriptions: +12,000%
Copyright © 2008 Widgetbox, Inc. All rights reserved. Internal and confidential.
After the campaign: still viral and growing
+ 50,000%
Copyright © 2008 Widgetbox, Inc. All rights reserved. Internal and confidential.
After the campaign: still viral and growing
Hits: +50,000%Uniques: +110,000%Subscriptions: +8,800%
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