Wickstrom Ppt for Alumni Association on May 18 2012

7/31/2019 Wickstrom Ppt for Alumni Association on May 18 2012

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Intercollegiate Athletics iscommitted to excellence

through academic growth and

graduation, competitive

success and characterdevelopment. We support the

mission of the University and

work to be a widely respected

athletics program serving as asource of pride for our

students, campus and

community.


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Commitment to Excellence

Integrity

Growth

Teamwork

Building Champions


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To create an atmosphere

where everyone in ourdepartment believes in how

good we can be and is

committed to achieving our

goals and reaching ourpotential.


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Culture in Athletics is changing

Staff changes in key positions

Bringing in outside perspectives

Feedback: Student-Athletes

Students

Faculty Members

Community Members

Not there yetstill working towards achieving full

Division I environment


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To increase student

attendance by reaching out

to the student body, gettingthem engaged and giving

them an experience that

keeps them coming back


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15% increase in Student Attendance from last year withone final baseball series still to play

Great partnerships/promotions with Student Affairs

and Housing

Hylander Hype energizing the crowds at soccer,

volleyball and basketball


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To create a transparent

line between Athletics

and the rest of campusbecause we are all on

the same team. When

other parts of campus

have victories, Athleticsalso wins.


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USC Game

Logo Initiative

Strategic Communications, UCR Extension, AlumniAssociation, Student Affairs, Housing, Bookstore,

Physical Plant, Purchasing, Student Body, Athletics

Future initiatives are upcoming and the potential forgrowth as an institution is endless


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To reach out to the Riverside

and surrounding communities

in order to bring community

members to campus and keepthem coming back by

engaging staff, coaches,

student-athletes, the Alumni

Association, UniversityAdvancement and University

Leadership in cultivating the

community.


11/14

Early Results:

Sponsorship Revenue up 21%

Hotel and Food Trade up 26% Ticket Revenues up 31% with

one baseball series left

Athletics Association up 45%

Season / Single Game

Attendance Records


12/14

Production of the USC gamebroadcast in the Coachella Valley

Free Throw Contest City vs. UCR

Ticket promotions for city andcounty employees

Three-year sponsorship agreement

with the County of Riverside Evaluating different opportunities to

partner with the City of Riverside to

solve youth sports program

challenges


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UC Riverside apparel not carried in mainstream outlets

including Ontario Airport Not just a revenue stream but a branding initiative to

gain recognition in the community

Agreement finalized with Licensing Resource Group


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Increasing exposure will help with

student-athlete employmentsearches, attracting admission

applicants, augmenting applicant

decisions and helping to generate

more revenue

Increase the value of the degree

Increase community engagement

Create a close-knit culture on

campus

Wickstrom Ppt for Alumni Association on May 18 2012

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