Melissa Sobolik , WSU Shocker Bowling Marketing Assistant, 2012-2013 Economic Impact Study for 2012-2013 WICHITA STATE UNIVERSITY SHOCKER BOWLING
Melissa Sobolik , WSU Shocker Bowling Marketing Assistant, 2012-2013
Economic Impact Study for 2012-2013
WICHITA STATE UNIVERSITYSHOCKER BOWLING
WICHITA BENEFITS FROM BOWLING PROGRAM
The bowling program generated $1,587,344 for the city of Wichita in 2012-2013
DIRECT CASH PAYMENT TO THE CITY OF WICHITA
ESPN Telecasts, such as the one shown above, generated nearly $1.7 million inadvertising for WSU and Shocker Bowling this season.
Photo courtesy of USBC
The Shocker Bowling Program generated more than $1.5 million dollars for the city of Wichita during the 2012-13 academic year. This amount includes expenses such as rent, gasoline, food, recreation and bowling expenses to name a few. The categories with the largest dollar amounts include income from work, rent and food, respectively. The survey consisted of 108 athletes with 61 of those maintaining a job while attending Wichita State.
WSU BOWLING PROGRAM:THE FACTS AND FIGURES•The total economic impact of the
ShockerBowlingProgramtoWichitaStateUniversityandthecityofWichitafor2012-2013was$6,449,903.1
• Shocker Bowling and its supportersprov ided near ly $100,000 inscholarshipsfortheprogram’sstudents-athletes in the 2012-2013 academicyear.2
•The total cash impact of the ShockerBowling Program toWichita StateUniversityforthe2012-13academicyearwas$1,231,317.Thistotalincludestextbooks, on-campus housing andmealplans,andtuitionandfees.3
• Tuition and fees alone accounted fornearly$1millionofthealmost$1.24milliontotal.3
•Thisyear’ssurveyconsistedof67non-resident bowlers and 41 residentbowlers who are either currentlyinvolved in the Shocker BowlingProgram or have been involved in
theprogramandarecontinuingtheireducation.3
• ShockerBowlinggenerated$3,556,242inadvertisingforWichitaState.Thisincludesmagazineand/ornewspaperarticles, PBA telecasts and othervariousmediacoverageoftheprogramand its current/pastmembers andcoaches.3
•Theprogram’stotalcashimpacttothecity ofWichitawasmore than$1.5millionfortheacademicyear.3
BOWLING INDUSTRY•BowlingistheNo.1participatorysport.4• Bowlingisa$10billionindustry.1• Two of the largest amateur sporting
eventsintheworldarebowlingevents.4•More than 67million people bowl at
leastonceayear.1• The average cost to build a bowling
centerperlaneis$100,000.1•Thereareabout12,000bowlingcenters
throughouttheworld.1•Thereare3,250proshopsinAmerica.1•More than2millionpeoplebelong to
theUnited StatesBowlingCongress(USBC).1
• There are more than 8,000 USBCsanctionedtournamentseveryyear.4
•More than $6million in scholarshipmoney is offered every season bybowlingassociationsandcouncils,andcertifiedtournamentsandproprietorsthroughouttheUnitedStates.2
• Bowling is the fastest growing highschoolsport.4
•Thehighest certified three-game seriesis900. Ithasbeen accomplished21times.2
•Theoldestpersontobowla300gameis90years,9monthsand13daysold.He/sheisfromFullerton,Calif.2
•Theyoungestpersontobowla300gameisChazDennisfromColumbus,Ohio.Denniswas 10 years and 2monthsold.2
•Theoldestpersontocompeteinaleagueis107-year-oldGeneScalaofJericho,N.Y.2
1Bowler’s Journal International 2USBC-bowl.com
OVERVIEW SHOCKER BOWLING’S IMPACT TO WICHITA STATE UNIVERSITY
PhotocourtesyofUSBCPhotocourtesyofDevinBidwell
DIRECT CASH PAYMENT TO WSU Inthe2012-2013academicyear,theShockerBowlingProgramgeneratednearly$1.24millionforWichitaStateUniversity.Almost$1millionofthistotalwasintuitionandfeesalone.Morethan60percentoftheShockerBowling’sstudent-athleteswereout-of-stateresidents.Thesestudentspaidanaverageof$11,419.30fortheschoolyear.In-statestudent-athletespaidanaverageof$5,725.45fortheacademicyear.Theaveragecostoftextbooksfortheacademicyearwas$729.13foreverystudent-athlete.
ADVERTISING GENERATED BY THE WSU BOWLING PROGRAM Thebowlingprogramgeneratedmorethan$3.5millioninadvertisingforWichitaStateinthe2012-13academicyear.ThismeansthatifWSUweretoadvertisethebowlingprogramthroughmediumssuchasnewspapers,magazines,andPBATelecastcommercials,thisistheamountitwouldhavetopaytoreceivethesameexposurethattheprogramreceivedduringtheyear.Shockerbowling’scoaches,alumniandteammembershavebeenthesubjectofcountlessmagazinearticles,how-tofeatures,bowlingpublicationsandTVbroadcastsbetween2012and2013.
SeniorGeoffreyYoungwonthe2012IntercollegiateSinglesChampionshipinLincoln,Neb.,lastyear.HebecamethefourthShockerBowlertoearnanISCtitlesince2005.
Shocker Bowling generated $1,231,317 for Wichita State in 2012-2013
The Shocker Bowling Program generated $3,566,242 in advertising for WSU in 2012-2013
3Wichita State Bowling Economic Impact Survey4The Experian Simmons Summer 2010 and Spring 2011
ShockerBowlinghasrecentlyteamedupwiththeKansasFoodBanktogivebacktothecommunity.Thisyear,themen’sandwomen’steamsspentanafternoonpackingmorethan1,160lunchbagsforchildrenthroughoutKansas.
WSU BOWLING PROGRAM:THE FACTS AND FIGURES•The total economic impact of the
ShockerBowlingProgramtoWichitaStateUniversityandthecityofWichitafor2012-2013was$6,449,903.1
• Shocker Bowling and its supportersprov ided near ly $100,000 inscholarshipsfortheprogram’sstudents-athletes in the 2012-2013 academicyear.2
•The total cash impact of the ShockerBowling Program toWichita StateUniversityforthe2012-13academicyearwas$1,231,317.Thistotalincludestextbooks, on-campus housing andmealplans,andtuitionandfees.3
• Tuition and fees alone accounted fornearly$1millionofthealmost$1.24milliontotal.3
•Thisyear’ssurveyconsistedof67non-resident bowlers and 41 residentbowlers who are either currentlyinvolved in the Shocker BowlingProgram or have been involved in
theprogramandarecontinuingtheireducation.3
• ShockerBowlinggenerated$3,556,242inadvertisingforWichitaState.Thisincludesmagazineand/ornewspaperarticles, PBA telecasts and othervariousmediacoverageoftheprogramand its current/pastmembers andcoaches.3
•Theprogram’stotalcashimpacttothecity ofWichitawasmore than$1.5millionfortheacademicyear.3
BOWLING INDUSTRY•BowlingistheNo.1participatorysport.4• Bowlingisa$10billionindustry.1• Two of the largest amateur sporting
eventsintheworldarebowlingevents.4•More than 67million people bowl at
leastonceayear.1• The average cost to build a bowling
centerperlaneis$100,000.1•Thereareabout12,000bowlingcenters
throughouttheworld.1•Thereare3,250proshopsinAmerica.1•More than2millionpeoplebelong to
theUnited StatesBowlingCongress(USBC).1
• There are more than 8,000 USBCsanctionedtournamentseveryyear.4
•More than $6million in scholarshipmoney is offered every season bybowlingassociationsandcouncils,andcertifiedtournamentsandproprietorsthroughouttheUnitedStates.2
• Bowling is the fastest growing highschoolsport.4
•Thehighest certified three-game seriesis900. Ithasbeen accomplished21times.2
•Theoldestpersontobowla300gameis90years,9monthsand13daysold.He/sheisfromFullerton,Calif.2
•Theyoungestpersontobowla300gameisChazDennisfromColumbus,Ohio.Denniswas 10 years and 2monthsold.2
•Theoldestpersontocompeteinaleagueis107-year-oldGeneScalaofJericho,N.Y.2
1Bowler’s Journal International 2USBC-bowl.com
OVERVIEW SHOCKER BOWLING’S IMPACT TO WICHITA STATE UNIVERSITY
PhotocourtesyofUSBCPhotocourtesyofDevinBidwell
DIRECT CASH PAYMENT TO WSU Inthe2012-2013academicyear,theShockerBowlingProgramgeneratednearly$1.24millionforWichitaStateUniversity.Almost$1millionofthistotalwasintuitionandfeesalone.Morethan60percentoftheShockerBowling’sstudent-athleteswereout-of-stateresidents.Thesestudentspaidanaverageof$11,419.30fortheschoolyear.In-statestudent-athletespaidanaverageof$5,725.45fortheacademicyear.Theaveragecostoftextbooksfortheacademicyearwas$729.13foreverystudent-athlete.
ADVERTISING GENERATED BY THE WSU BOWLING PROGRAM Thebowlingprogramgeneratedmorethan$3.5millioninadvertisingforWichitaStateinthe2012-13academicyear.ThismeansthatifWSUweretoadvertisethebowlingprogramthroughmediumssuchasnewspapers,magazines,andPBATelecastcommercials,thisistheamountitwouldhavetopaytoreceivethesameexposurethattheprogramreceivedduringtheyear.Shockerbowling’scoaches,alumniandteammembershavebeenthesubjectofcountlessmagazinearticles,how-tofeatures,bowlingpublicationsandTVbroadcastsbetween2012and2013.
SeniorGeoffreyYoungwonthe2012IntercollegiateSinglesChampionshipinLincoln,Neb.,lastyear.HebecamethefourthShockerBowlertoearnanISCtitlesince2005.
Shocker Bowling generated $1,231,317 for Wichita State in 2012-2013
The Shocker Bowling Program generated $3,566,242 in advertising for WSU in 2012-2013
3Wichita State Bowling Economic Impact Survey4The Experian Simmons Summer 2010 and Spring 2011
ShockerBowlinghasrecentlyteamedupwiththeKansasFoodBanktogivebacktothecommunity.Thisyear,themen’sandwomen’steamsspentanafternoonpackingmorethan1,160lunchbagsforchildrenthroughoutKansas.
Melissa Sobolik , WSU Shocker Bowling Marketing Assistant, 2012-2013
Economic Impact Study for 2012-2013
WICHITA STATE UNIVERSITYSHOCKER BOWLING
WICHITA BENEFITS FROM BOWLING PROGRAM
The bowling program generated $1,587,344 for the city of Wichita in 2012-2013
DIRECT CASH PAYMENT TO THE CITY OF WICHITA
ESPN Telecasts, such as the one shown above, generated nearly $1.7 million inadvertising for WSU and Shocker Bowling this season.
Photo courtesy of USBC
The Shocker Bowling Program generated more than $1.5 million dollars for the city of Wichita during the 2012-13 academic year. This amount includes expenses such as rent, gasoline, food, recreation and bowling expenses to name a few. The categories with the largest dollar amounts include income from work, rent and food, respectively. The survey consisted of 108 athletes with 61 of those maintaining a job while attending Wichita State.