Wi womens-alliance

Catherine Tryon Consulting

Marketing You and Your Business with Social Media

Wisconsin Womens Alliance Leadership Series

Presented by:Catherine Tryon Feb 28, 2011

Who is Catherine Tryon Over 20 years in the IT Industry

Over 15 years of Internet Marketing Experience

Entrepreneur, Trainer, & Speaker

Small Business & Social Media Consultant


What We Will Discuss Today How Social Media Has Changed Business

and Traditional Marketing

Social Media for YOU and your business

Where to Start with Linkedin and Twitter


Marketing

People Blocking Marketing


Time to Rethink Marketing


Interruption Marketing Permission Marketing

* Telemarketing * SEO* Trade shows * Blogging* Direct mail * Social Media* TV ads * Viral videos* Radio ads * Podcasting

Permission centric

Customer is in control

It’s a conversation, not a dialogue

The conversation has already started….

Social Media is Inbound Marketing


Wisconsin Women Harnessing the Power of Social Media


Know your audience, be clear about your objective(s)

Play with the tools yourself first Check out groups in various communities and see

what they are doing. Learn by emulating Participate in your own community Define the outcome and then pick the right tool

for the job Start with measurement in mind.


Getting Started



Looking for a Social Business Network…

71% of respondents say that they use social networks to create professional contacts

56% of respondents say that they use these networks to promote their business


So You’ve joined

Now what?

www.linkedin.com

The free social network for business professionals around the world.

60 million members

200 countries

Executives from all the Fortune 500 companies are Linkedin members


What is Linkedin?

Increases likelihood that your profile will be seen when someone in your network is looking for a professional like you.

Increases your Google ranking

Research new people in advance of a meeting or event.


Why Spend My Time Using LinkedIn?

Give or receive help from you connections.

This is your online resume

Give and request endorsements

Ask your connections for introductions


Find a New or Better Job

New Hire? Does Linkedin match their resume?

Consultant? Do they have any recommendations?

45% of hiring managers said they check applicants social media profiles. Careerbuilder


Research Applicants

Your Profile is like: A web page An online resume An advertisement for YOU!

It should be designed with Marketing YOU in mind.

Think of a Linkedin Profile as a Hub site for you and your company!


Build Your Profile

Complete your profile to 100% as soon as you can

Connect with the people that you know

Give recommendations

Ask for recommendations

Join or start a group that interests you


What to do after today…

For Your Business

Why is Twitter So Popular? Simplicity

Desktop and mobile applications

Your friends are there too

Mainstream acceptance

Celebrities keep us updated

Twitter is Not Just for Kids!

Local Businesses Using Twitter Viterbo University UWL Stephen Jerzak (17 yr. old musician) La Crosse Tribune WinonaDailyNews La Crosse Police WKBT & WXOW LAXSpartans 7RiversAlliance

Coulee Region Tweeters

Twitter Tools Search.twitter.com Tweetdeck.com Twitterlocal.net Twellow.com/twellowhood.com Hootsuite.com Mrtweet.com Socialoomph.com (formerly tweetlater.com) Twittergrader.com Hundreds of Mobile apps

What to do after today…

Create Your Twitter Plan Start following people you like and know Try out a few of the twitter apps and use the

ones that best fit your needs. Follow me @catherinetryon and I’ll follow

you right back! Join a conversation and have fun!

It’s all about community The most successful communities online tap

into our basic human nature

◦ We want to belong.◦ We want to make a difference in the world.◦ We want to be heard.

Create relationships that satisfy those needs.

Remember… Anonymity is giving way to authenticity.

Trust is the new Currency.

You bring your real life relationships with you online – consistent in both.

Be Transparent & real.

5 Ways to Succeed 1.) Have a plan

2.) Take small steps with a goal in mind

3.) Spend some time with the tools

4.) Track your progress and results

5.) Be flexible with your strategy

Community Management Program

You need a program to handle your Social Media Profiles while you manage your business.

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Thank You! Phone: 608.843.2345

Email: [email protected]

www.facebook.com/catherine.tryon.consulting www.linkedin.com/in/catherinetryon www.twitter.com/catherinetryon

mailto:[email protected]

http://www.facebook.com/catherine.tryon.consulting

http://www.linkedin.com/in/catherinetryon

http://www.twitter.com/catherinetryon