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    Peter C. WhybrowSemel Institute for Neuroscience and Human Behavior, UCLA

    Evolution, the Human Sciences and Liberty

    Special MPS Meeting, USFQ Campus Galapagos Islands, June, 2013

    .

    THE ENTREPRENEURAdaptive response to evolving opportunity

    GRAPHIC: THE ECONOMIST DECEMBER 13, 2003

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    ROSEMARY AND PETER GRANT

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    DAPHNE MAJ OR

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    DARWINS FINCHES --- FROM A COMMON SOUTH AMERICAN ANCESTRY

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    The brain is a transducer

    Fundamentally behavior is the expression of biological

    drive in interaction with environmental circumstance

    Through natural selection that interaction in turnshapes biology and subsequently modifies behavior

    in an ever evolving cycle

    This evolution trends toward an extended order

    of adaptive equilibrium.

    AS FRIEDRICH HAYEK DESCRIBED IN THE SENSORY ORDER, 1952

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    SO WHO ARE WE?

    Graph credit Dr. William Stanton

    ENLIGHTENMENT

    INDUSTRIALIZATIONFOSSIL FUELS

    THE AGE OF MAN

    SCARCITY

    ABUNDANCE

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    Homo ergasterAfrican branch of Homo erectus

    Neanderthal

    Homo sapiens

    AS MEMBERS OF THE HOMINID LINE..

    .WE ARE THE J OHNNY-COME-LATELY

    After Naish, Schaubelt and Kieser: Landesmuseum, Darmstadt, Germany. (2005)

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    FROM MACLEAN: THE TRIUNE BRAIN

    SURVIVAL

    INSTINCTS &

    MAINTENANCE

    INSTINCTUAL BEHAVIORS ARE SHAPED BY ENVIRONMENTAL CIRCUMSTANCE & EXPERIENCE

    CHOICE &

    SOCIAL

    BEHAVIORS

    OUR BEHAVIOR IS BEST UNDERSTOOD THROUGH THE LENS OF EVOLUTION

    THE TRIUNE BRAIN

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    CHOICE & ACTIONPERCEPTION

    AFTER FUSTER: CORTEX AND MIND

    THE BRAIN IS A TRANSDUCER: HABIT AND MEMORY ARE KEY

    MATURES IN2-3 DECADES

    Limbicstructures

    IT IS THROUGH HABIT AND MEMORY THAT WE IMAGINE THE FUTURE AND GIVE MEANING TO CHOICE

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    RISKassessment

    ACTIONtaken

    REWARD

    PUNISHMENT

    Perception ofOPPORTUNITY

    PLEASURE

    FEAR

    POSITIVE FEEDBACK LOOP

    NEGATIVE FEEDBACK LOOP

    MEMORY

    MEMORY

    OPPORTUNITY, RISK AND THE PERCEPTION-ACTION CYCLE

    Neurobiology of Entrepreneurial Behavior

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    Entrepreneur

    The Oxford Shorter English Dictionary

    1. The director of a musical institution.

    2. A person who organizes entertainment.

    3. An individual who undertakes or controls a businessor enterprise and who bears the risk of profit or loss.

    4. A contractor who acts as an intermediary.

    J ohn Law (1671-1729)

    Richard Cantillon (1780s-1734)

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    Born to a Scottish family of wealthy bankers 16711880s Born in Ireland of wealthy landowners

    Father dies 1688

    Duel over Elizabeth Villierskills Wilson 1694Imprisonedescapes to Amsterdam

    1703 Moves to France, CitizenshipReturns to Scotland. Seeks National Bank 1707Failure. Moves to France

    1711 In Spain working for Great Britain

    Appointed Controller of Finance 1715 Returns to Paris, Bankingsuccessful career lending money

    Bank General formed . Paper credit 1716 Becomes involved with J ohn Law and theMississippi Company founded the Mississippi company

    Mississippi Bubble.collapse 1720 Rides the bubble- makes fortuneDismissed flees France

    Impoverished. Lives as a gambler Pursued by those who lost money inthe scheme.

    Dies in Venice 17291730 Writes essay on Economic Theory1734 Dies mysteriously in a London fire

    JOHN LAW (1671-1729) RICHARD CANTILLON (1688s -1734)

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    CREATIVE INTELLIGENT

    CURIOUS RESTLESS

    IMAGINATIVE INNOVATIVE

    AMBITIOUS RESOURCEFUL

    DRIVEN PERSISTENT

    PASSIONATE IMPULSIVE

    RISK TAKER GAMBLER

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    RISKassessment

    ACTIONtaken

    REWARD

    PUNISHMENT

    Perception ofOPPORTUNITY

    PLEASURE

    FEAR

    POSITIVE FEEDBACK LOOP

    NEGATIVE FEEDBACK LOOP

    OPPORTUNITY, RISK AND THE PERCEPTION-ACTION CYCLE

    MEMORY

    MEMORY

    MYOPIC

    VISION

    Cultural Factors of Influence

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    Ambition, curiosity and risk-taking.

    Entrepreneurship and the Migrant Temperament

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    It is odd to watch with what feverish ardor the

    Americans pursue prosperity. Millions of men

    are all marching together toward the same

    point on the horizon; their languages,

    religions, and mores are different, but they

    have one common aim. They have been told

    that fortune is to be found somewhere toward

    the west, and they hasten to seek it

    Democracy in America, 1835.

    Alexis de Tocqueville:

    About the same time that Darw in

    was wandering about in the Beagle,

    De Tocqueville was investigatingPrisons in the US

    (1805-1859)

    ADAM SMITHS ENGINES OF ECONOMICGROWTH--SELF-INTEREST, CURIOSITY

    AND PERSONAL AMBITION--AREESPECIALLY WELL REPRESENTED INAMERICAS MIGRANT POPULATION

    THE

    MIGRANT

    MIND

    The American Temperament:

    A Mania for Prosperi ty

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    Only 2% of the worlds people migrate.

    Most individuals d ie with in 50 miles of where they were born.

    Thus migrants are self-selected, largely by temperament.

    In our own time America is the quintessential migrant cul ture,

    the largest congregation of migrant people in the world today.

    Ninety-eight percent of Americans were born elsewhere,

    or into families that have migrated there within the past 300 years.

    The other 2% walked there 10-20 thousand years ago.

    Optimism, self-interest, curiosi ty and short attention (often descr ibedas restlessness or novelty seeking) and a vigorous ambition are the

    best predictors of an migrs adjustment.

    AMERICAN MANIA:When More is Not Enough

    THE MIGRANT MIND: SOME FACTS

    OPTIMISM & DRIVE!

    70% of Americans believe that

    with luck and the right timing they will

    become rich and famous

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    Self-love

    Social

    Sentiment

    A FREE MARKET ECONOMY IS A SELF-REGULATING COMPLEX OPEN SYSTEM

    Self-interest

    Gods incomprehensible remedy

    Curiosity & love of novelty

    keeps in motion the industry of mankind

    Social ambition (competition)

    the distinction of ranks

    INSTINCTUAL, REWARD-DRIVEN

    BEHAVIORS

    Sympathy & empathic awareness

    The need to be loved by others

    Peer recognition and social acceptance

    The man we naturally love the most

    is he who joins..to his own..selfish feelings

    the most exquisite sensibility of others

    LARGELY LEARNED BEHAVIORS,

    CULTURALLY DEPENDENT

    ENGINEINDIVIDUAL FREEDOM

    BRAKESIMPARTIAL SPECTATOR

    SMITHS INVISIBLE

    HAND

    ADAM SMITHS POSTULATE:

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    THE NOREPINEPHRINE SUPERHIGHWAY MAINTAINS THE ALERT STATE

    THE DOPAMINE (REWARD) PATHWAY MONITORS NOVEL STIMULI

    THE SEROTONIN SYSTEM IS THE MODERATOR

    NEURONAL SUPERHIGHWAYS & THE BRAINS REWARD SYSTEM

    Amygdala

    THE DOPAMINE REWARD PATHWAYS

    DRIVE THE ENGINES OF THE MARKET

    (self-interest; curiosity; ambition)THEY ARE EASILY HI-J ACKED& PRONE TO ADDICTION

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    CHICAGO TRIBUNE; APRIL 27, 1997

    EUROPEANMIGRATION400 YRS AGO

    EVOLUTIONS GENETIC FOOTPRINTS

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    CHICAGO TRIBUNE; APRIL 27, 1997

    ?

    EVOLUTIONS GENETIC FOOTPRINTS

    TheAncientMigrations

    CURIOUSITY, EXPLORATION & RISK?

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    CELL

    NUCLEUS

    CURIOSITY.EXPLORATIONNOVELTY.RISK

    .THEN REWARD OR PUNISHMENT

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    DOPAMINE D4 RECEPTOR GENE POLYMORPHISMS

    Dopamine D4 receptor gene (DRD4), on chromosome 11, encodesone of 5 known protein receptors that mediate the post-synapticactions of dopamine. DRD4 displays high variability in the humanpopulation. The main source of this variability is a 48 base-pairregion that can be repeated 2 to 11 times.

    The variable region occurs within the third cytoplasmic loop by whichthe receptor couples to the cells G-protein binding system that drivesintracellular adenyly cyclase inhibition.

    The distribution of DRD4 mRNA in the brain (in contrast tothe motor actions of D1 and D2) suggests that DRD4 has arole in modulating cognitive and emotional behavior.

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    DOPAMINE RECEPTORS (CODED ON CHROMOSOME 11) ARE AN EXTENDED FAMILY

    .AND SOME MEMBERS ARE MORE SENSITIVE THAN OTHERS.

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    RISK-TAKERSIn native Americans

    the DR4-7 allelepredominates

    CHICAGO TRIBUNE; APRIL 27, 1997

    In the ancient migrations, the risk taking gene

    (the dopamine receptor 4-7 allele) is associated with the dis tance traveled

    THE DR4-7 REPEAT ISASSOCIATED WITH

    RISK-TAKING

    EVOLUTIONS GENETIC FOOTPRINTS

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    SOURCE: CHANG et al, THE WORLDWIDE DISTRIBUTION OF ALLELE FREQUENCIESAT THE HUMAN DOPAMINE D4 RECEPTOR LOCUS. HUMAN GENETICS (1996) 98, 91-101

    THE ANCIENT MIGRATIONS

    AND THE RISK-TAKING DOPAMINE RECEPTOR ALLELE (DR4-7)

    DRD4 DIVERSITY

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    1-2-3-44-ALLELE

    1-42-ALLELE 1-4-7

    7-ALLELE

    3-ALLELE

    1-2-6-5-2-5-4

    1-2-3-2-3-4

    1-3-2-3-4

    5-ALLELE

    6-ALLELE

    1-2-3-4

    1-2-3-4 1-2-3-4

    1-2-3-4

    1-2-3-41-2-3-4

    1-2-3-41-2-3-2-3-4

    Multiple mutations

    & gene conversions

    DRD4 DIVERSITY: SIMPLIFIED MODEL FOR EXON 3, 48-BASE PAIR REPEAT SEQUENCE

    ADAPTED FROM DING ET AL, PNAS VOL 99, 309-314, 2002

    ADAPTIVEADVANTAGE

    MOSTCOMMON

    THE RISK TAKING DOPAMINE RECEPTOR ALLELE (DR4 7)

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    SOURCE: CHANG et al, THE WORLDWIDE DISTRIBUTION OF ALLELE FREQUENCIESAT THE HUMAN DOPAMINE D4 RECEPTOR LOCUS. HUMAN GENETICS (1996) 98, 91-101

    THE RISK-TAKING DOPAMINE RECEPTOR ALLELE (DR4-7)

    MIGRATION & THE ATTENTION DEFICIT, HYPERACTIVITY DISORDER

    In many studies the DR4-7allele has also been associated

    with the ADHD phenotype

    In 20043 million children

    in the US were takingstimulants for ADHD.95% of the stimulantsprescribed in the worldare prescribed in the US

    C SS O C S S S

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    THE CULTURAL PERMISSION.AMERICAS MANIFEST DESTINY

    WITH THE LOUISIANA PURCHASE (1803) AMERICAS WESTWARD MIGRATION ACCELERATED

    AMERICAN PROGRESS BY JOHN GAST, 1872

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    "Herd Quitter," 1897, Charles Marion Russell.

    AND THE ENTRPRENEUR SAW PLENTY OF ACTION..

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    BUT WHATS THE CONTEMPORARY CULTURAL NICHE FOR THOSE WHO ARE.

    .....YOUNG, ENERGETIC, RISK TAKING AND NON-COMPLIANT?

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    SENSATION SEEKING & FINANCIAL RISK TAKINGDOPAMINE D4 RECEPTOR GENE POLYMORPHISMS (ALLELES)

    SENSATION SEEKING.THE NEED FOR VARIED, NOVEL, AND COMPLEX EXPERIENCES

    Identical twin studies (9220 individuals) demonstrate thatsensation seeking is highly heritable, 45%-60%, in bothmen and women. (Stoel et al. Behavior Genetics, 36, 229-237, 2006)

    In a study of 94 young men (Harvard) the DRD4-7 allele

    was highly correlated with financial risk taking, accountingfor some 20% of the variance. (Dreber et al. Evolution and HumanBehavior, 30, 85-92, 2009)

    In a sophisticated choice study of escalating financial risk(140 subjects) the presence of the DRD4-7 allele correlated

    with those individuals who take increased risk under ambiguousand speculative circumstances, frequently heavily discountingfuture rewards. (Carpenter el al, Journal of Risk and Uncertainty42,233-26, 2011)

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    FINANCIAL CHOICES BY DRD4 POLYMORPHISM..

    (Carpenter el al, Journal of Risk and Uncertainty 42,233-26, 2011)

    % cash in savings

    Pay off credit cards

    Debit over credit

    Overdraft protection

    Automatic bill pay

    $ Needed onlycash withdrawal

    DR4-4

    DR4-7

    IN HABITUAL GAMBLERS EXECUTIVE CHOICE IS HIJ ACKED

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    VmOFC

    VmOFC

    Amygdala

    +

    -

    +

    -

    VmOFC

    VmOFC

    Amygdala

    COURTESY OF EDYTH LONDON PHD, LABORATORY OF MOLECULAR NEUROIMAGING, SEMEL INSTITUTE, UCLA

    IOWA GAMBLING TASK

    NON-ADDICTED

    ADDICTED

    IN HABITUAL GAMBLERS EXECUTIVE CHOICE IS HIJ ACKED

    OF RISK AND REWARD: AMERICAS BUBBLES & BUSTS

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    Financial Times J anuary 25th, 2008

    DOT.COMBUBBLE

    HOUSINGBUBBLE

    BANKINGCRISIS

    OF RISK AND REWARD: AMERICA S BUBBLES & BUSTS

    BUT IS THIS ENTRPRENEURSHIP?

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    BALANCING RISK & RETURN? EXPERIENCE (& PERHAPS GENDER) HELPS..

    It has been suggested that more women would help..

    (Coates, J M; Herbert, J . Proceedings National Academy of Sciences 2008)

    One genetic study of 60 seasoned Wall Street stock traders,against age matched controls, showed no difference betweenthe groups in the prevalence of the DRD4-7 allele. Moderationwins the day. (Sapra et al, PLoS ONE, J an 2012)

    BUT IS THIS ENTRPRENEURSHIP?

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    NOVELIDEAS

    WORKINGMEMORY

    HABITINHIBITION

    WITHCOGNITIVECONTROL

    THE ENTREPRENEUR AND THE CREATIVE CYCLE

    THE TENNENBAUM CENTER FOR THE BIOLOGY OF CREATIVITY

    ATTENTION-DEFICIT(DRD4-7 allele)DYSLEXIAASPERGERSMANIC-DEPRESSION

    HARNESSING MIGRANT TALENT

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    HARNESSING MIGRANT TALENT

    The optimism, curiosity, drive and vigorous ambition of the migrant

    provide a foundation for entrepreneurial activity. But that optimismmust be focused and adaptive to todays challenge.

    The successful entrepreneur is not a gambler but a passionate,

    disciplined expert who sheds old certainties for new opportunities

    in science, the arts, business, social issues and, yes, even in the

    political realm.

    But that energy and vision must be schooled.

    Heres some encouragement: a new series ofdevelopmental studies

    in young children has demonstrated that the Dopamine Receptor

    D4-7 allele interacts with parent quality to predict effortful

    self-control in four year old children. Thus, rather than being

    dismissive of the migrant gene as a (ADHD) nuisance, in fact

    it can remain adaptive, increasing a childs sensitivity to parental

    guidance. (Sheese, Posner et al, Child Development Research, ID 863242, 2012)

    (23% of Americans are immigrants: 40% of the Fortune 500 founded by immigrants)

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    CHOICE & ACTIONPERCEPTION

    AFTER FUSTER: CORTEX AND MIND

    THE PERCEPTION-ACTION CYCLE INTEGRATES PASSION & REASON

    MATURES IN2-3 DECADES

    Limbicstructures

    It is that integration that builds empathic understanding, responsibility and trust

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    FOXP2 GENE(Forkhead box P2)

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    EMOTION & ATTACHMENT

    Emotion is a pre-verbal system

    of communication that human

    beings share with the primates

    and other animals.

    Charles Darwin.

    The Expression of Emotion

    in Man and Animals

    in Man and Animals, 1872

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    Entrepreneurial activity needs the oddballs,

    the misfits, and the risk-takers

    .

    But what gave humans the edge and

    still does is not the the iconoclast working

    alone but the capacity to collaborate in

    building adaptive strategy within largesocial groups.

    Key to that collaboration is language.

    Evidence suggests that it was theretuning of FOX P2 some 50,000-100,000

    years ago that made the critical difference

    in enhancing our ability to communicate

    and to adapt to evolving opportunity.

    .

    In Conclusion.

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    CREATIVE INTELLIGENT

    CURIOUS RESTLESS

    IMAGINATIVE INNOVATIVE

    AMBITIOUS RESOURCEFUL

    DRIVEN PERSISTENT

    PASSIONATE IMPULSIVE

    RISK TAKER GAMBLER

    CHARLES DARWIN(1809-1882)