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• Social media optimization (SMO) is a set of methods for generating publicity through social media, online g g p y gcommunities and community websites. Methods of SMO include adding RSS feeds, social news buttons, blogging, and incorporating third-party community functionalities like images and videos. Social media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though
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g , gimproved search ranking is also a benefit of successful SMO.
SEO & SoMe
• “Search is where they find you, SM is where they hear about you ”they hear about you.
• Relevancy
• The goal is to get your content picked up and passed along via shared links. Driving
1. Inventory the assets you have 2 Categorize them by audience
Develop a video strategy
2. Categorize them by audience3. Identify your communications needs, and plot
how video could help you tell your story:• Virtual familiarization tours• Industry specific presentations• Expansion or relocation announcements• Policy announcements
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• Policy announcements• Company or stakeholder profiles• Annual accomplishments
4. Identify a low cost production partner or invest $2,500 to $5,000 in the tools
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1. Produce or record videos
Upload all of your videos to YouTube, and embed
2. Check format, file size, and length. Offer multiple formats (e.g.,
mov, mpeg, mp4)
3. Include meta data, keywords, etc. in video titles
4. Use one video per URL
5 Enable comments
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5. Enable comments
6. Autoshare with various social media networks
7. Embed them in your website
8. Send to partners to embed in their websites
1. A place for all of your community’s videos
Establish a YouTube channel for your community
2. Can include multiple organizations in your community,
such as economic development, tourism, workforce,
and more
3. Develop a profile
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4. Invite others to subscribe
5. Subscribe to other channels
6. Solicit comments
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2525http://www.youtube.com/user/NCDeptofCommerce
Get your video indexed-http://www.quickonlinetips.com/archives/2010/03/videos-indexed-by-google/
1. Put a video on your page : I mean a real video, hosted on your site, not on Youtubeor DailyMotion. You need a .flv file (or .mpg, .avi, .mp4) and a video plugin thator DailyMotion. You need a .flv file (or .mpg, .avi, .mp4) and a video plugin that supports this kind of video formats. Jing is perfect to record onscreen action and make nice video tutorials.
2. Create a thumbnail of your video : that’s the thumbnail that Google will display on its search results page, so making a good quality thumbnail out of your video is an important step. Personally, I’ve found that 160×120 gif or jpg works well for that purpose….and they actually don’t need to be extracted from your video. Any image pertinent to the content of your video will make the trick.
3. Create a video sitemap : Video sitemaps are XML files similar to usual sitemaps but
using a different syntax. See an example below.4. Submit your video sitemap to Google : Video sitemaps can be submitted in
Google Webmaster Tools exactly as a standard sitemap. If you had not yet registered your site in Google Webmaster Tool, that’s the perfect occasion to do it now.
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Using YouTube to drive traffic-http://www.blastmedia.com/blog/2010/02/7-ways-to-get-