Why Your Website Won't Cough Up More Leads …and the Rise of Inbound Marketing
Why Your Website Won't Cough Up More Leads
…and the Rise of Inbound Marketing
Lori Feldman• Founder/President of
The Database Diva• Recipient of the Direct Marketer
of the Year Award. • 3X Winner of the APEX Award for
Newsletter Writing Excellence• Named Swiftpage Email’s 2011 Top
Reseller in the World• Featured in “AdWords for
Dummies” and “This Book Will Make You Money”
• Journalist• Guest Blogger• National Speaker on CRM
• The average age of users of social network sites is 36.9
• Pinterest traffic has doubled since May 2012. It is
now the 4th largest source of traffic after Google, direct traffic and Facebook
• 21% of mobile phone owners pay more for their monthly mobile service plan than they do for groceries
• 45% of customers shopping in-store will purchase
the same item on their mobile for a 2.5% discount; 60% will leave and purchase the product online for a 5% discount.
• 74% of the Fortune Global 100 have a Facebook page
• Instagram’s share of all North American site visits increased 17,319% from July 2011 – July 2012
What Do You Hope To Learn by Attending This Webinar?
www.wordle.net
Marketing Plan 2.0: GPCT
Inbound Marketing Methodology
Examples of GPCT in Action
Are You Ready for More Leads?
Lead capture, tracking & intelligence . Drip Marketing
follow up . Search engine optimization (SEO) . Blogging . Content (web pages, videos,
ebooks, etc.) . Social Media . CRM .
Competitor analysis
Free 30-Minute Inbound Marketing Assessment
http://bit.ly/FreeIMAssessment
Stacia Shinaberry