Why Your Gym Needs a Landing Page

WHY YOUR GYM NEEDS A LANDING PAGE (AND HOW TO GET STARTED!)

WHY A LANDING PAGE?Glad you asked!


Your fitness business likely already has some kind of online presence…



Website



WebsiteFacebook page



WebsiteFacebook page

blog ?

WHY A LANDING PAGE?

But…a landing page is unique in that it serves as a link between someone’s first online impression of your gym, and an eventual sale.

WHY A LANDING PAGE?

But…a landing page is unique in that it serves as a link between someone’s first online impression of your gym, and an eventual sale.

It’s a crucial part of your marketing funnel!

WHY A LANDING PAGE?

68% of B2B businesses are using landing pages to attract new leads (Marketing Sherpa).

WHY A LANDING PAGE?

Unlike your website (which provides a lot of information), your landing page directs visitors to take a single action…

WHY A LANDING PAGE?


This means you have to decide on the best way to get them engaged…

WHY A LANDING PAGE?


Within a few short seconds!

This means you have to decide on the best way to get them engaged…

THE GOOD NEWS?

THE GOOD NEWS…

Landing pages are a lot less complicated than a standard website.

Landing pages are a lot less complicated than a standard website.

You just need some planning and creativity up front to make it happen!

THE GOOD NEWS…

STEP ONE:Choose a goal for your landing page

STEP ONE:

Do you want to increase sign-ups for your fitness intro class?

Choose a goal for your landing page


Get people to download your free workout video?



Whatever your goal, it should further your sales in the long-term!


Get people to download your free workout video?

STEP TWO:Conceptualize your design


Once you know what your page will offer, it’s time to decide how you want it to look.


Luckily, a simple, straight-forward landing page trumps an overly showy one every time!

Once you know what your page will offer, it’s time to decide how you want it to look.

THERE ARE A FEW BASIC ELEMENTS TO EVERY SUCCESSFUL LANDING PAGE.

HEADLINE

HEADLINEOften the first thing visitors see, your landing page’s headline represents your value proposition…

HEADLINEOften the first thing visitors see, your landing page’s headline represents your value proposition…

Focus on a clear benefit to your audience, or address a pain point that (only) you have the solution for!

BODY COPY

BODY COPY

The descriptive text draws out your headline in more detail, and should be clear and persuasive.

BODY COPY


Get right to the point, reinforcing the benefits of your offer and telling visitors what they’ll get.

BODY COPY


Get right to the point, reinforcing the benefits of your offer and telling visitors what they’ll get.

Keep this part of your landing page to no more than a couple of paragraphs. You don’t want visitors to get distracted!

CALL-TO-ACTION (CTA)

CALL-TO-ACTION (CTA)Arguably the most important part of your landing page, your CTA usually takes the shape of a button or lead form…

CALL-TO-ACTION (CTA)Arguably the most important part of your landing page, your CTA usually takes the shape of a button or lead form…

It tells visitors, in just a few words, what they should do to get your offer. Keep required information to a minimum - an email address is usually enough!

IMAGERY

Any imagery you use on your page should reinforce a key benefit of your offer, and your CTA.

IMAGERY

IMAGERY

Ideally your page will have no more than one or two strong images.

Use stock images as a secondary option to your own photos!

Any imagery you use on your page should reinforce a key benefit of your offer, and your CTA.

SOCIAL PROOF

(Both testimonials fromwww.crossfithtown.com)

http://www.crossfithtown.com

SOCIAL PROOFTestimonials can go a long way in convincing landing page visitors that what you’re offering is trustworthy…



SOCIAL PROOFTestimonials can go a long way in convincing landing page visitors that what you’re offering is trustworthy…

They also work great on landing pages because of their brief, to-the-point style. Include images of your happy clients if possible!



STEP THREE:Get your landing page online


There is no ‘one size fits all’ solution…


There is no ‘one size fits all’ solution… but there are a

couple of feasible options for the small business

owner…

1

If you have a designer or web-savvy team member (or friend) at your disposal…

1


…ask him or her to put together a simple landing page.

1


…ask him or her to put together a simple landing page.

You can collaborate on all aspects!

1

2

There are several software solutions on the market that let you design landing pages using pre-built templates.

2

Prices vary, so do your research up-front and find the best solution for your gym!

2

There are several software solutions on the market that let you design landing pages using pre-built templates.

Competition is growing steadily within the fitness space…


So there’s no better time to make landing pages part of your online sales funnel.



Stat with one, test, note what works and build from there!




The beauty of the landing page is that is can be used to promote pretty much any aspect of your gym, studio or personal training business.




The beauty of the landing page is that is can be used to promote pretty much any aspect of your gym, studio or personal training business.

The choice is yours!

Sign up for a 30-Day Free Trial of MemberTracker and get your gym’s first

landing page set up in five minutes flat!

Learn more at MemberTracker.io

http://www.membertracker.io