Click to edit Master title style How To Write a Book in 90 Days Kevin Bermingham Strategic Business Book Expert Helping business owners, entrepreneurs and specialists to publish a strategic business book that boosts credibility and increases profits.
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Click to edit Master title styleHow To Write a Book in 90 Days
Kevin BerminghamStrategic Business Book Expert
Helping business owners, entrepreneurs and specialists to publish a strategic business book
that boosts credibility and increases profits.
Click to edit Master title style
Why You Should Write a
STRATEGIC Business Book
Click to edit Master title styleWho is Kevin Bermingham?
Worked as an engineer, selling time for money Liked my work, earned just enough to get by, and
lived in a house I could hardly afford Felt trapped and knew my future would be
'more of the same‘ Dreamed of being free and retiring aged 30, then
35, then 40... My best friend died at age 40 - so I woke up! Successfully PLANNED a project - retire before 50 Got bored travelling the world and wrote a book Built a training & publishing company in 90 days
Click to edit Master title styleWhat Will You Discover?
1. The 3 reasons to write a strategic book
2. The A-B-C formula for writing a strategic book
3. My proven 7-step sequence
Click to edit Master title styleTop 3 Reasons to Write a Book
1.Public Acclaim2.Personal Achievement3.Profit from Sales3
Click to edit Master title styleWhat Chance of Success?
The average book title in America sells about 500 copies. Publisher's Weekly (2006)
The LA Times receives 600 to 700 books for review each week. Steve Wasserman, book review editor
A larger publisher must sell 10,000 books to break even. Brian DeFiore, Maui Writers Conference
Bowker reports that over three million books were published in the USA in 2010. Bowker Report (2011)
Publishers Want Authors to do Own Promotion!
Click to edit Master title stylePublish To Become an Expert
Experts write books, so authors must be experts Publishing positions you as an EXPERT STRATEGIC book - profit from being an EXPERT
There are 3 ways a book demonstrates expertise1. Specialist
Identifies issues
2. Expert Identifies problems & solutions
3. Consultant Delivers solutions3
Click to edit Master title styleA-B-C the Strategic Book Formula
Plan to Achieve strategic clarity Publish to Boost personal credibility Productise to Create profitable collateral
A strategic book acts like a brochure or business card on
steroids. Don’t waste time selling your book, let your book sell you!
Click to edit Master title styleStrategic Books Promote You!
A book leverages your TIME: you do the work once, then exploit it forever more.
Purpose of a strategic business book is to PROFIT from being an EXPERT!
It’s better than a sales brochure, it FILTERS people IN, or OUT!
Give it away – it’s an ‘Industrial-strength business card’
ARTICLES, BLOGS, NEWSLETTERS, CDs and VIDEOS that promote you and services
Framework for creating trainings, seminars and workshops Here’s a great example....
Click to edit Master title styleThe Seven Secrets
“I was immediately booked for a 15 min radio interview on my topic when I mentioned I’d published a book on the subject. A few months later, it happened again - with a different station – a full hour’s interview! Now they want me to do PODs”
Helen Turier RGN MAR, author of four books
Click to edit Master title styleI Can Smell the Aroma of Success!
I attended a ministerial event earlier in the week and all I did was tell some important person that I had just written a book and what the book was about. Now I've just been offered an opportunity to undertake a professional doctorate. I can smell the aroma of sweet success.
Ruth OshikanluMidwife and health visitor, author of 'Tune In To Your Baby'
Click to edit Master title styleINTRODUCTION & OVERVIEW
The -day Book Programme
90
Click to edit Master title style
There are two reasons why projects commonly fail. The first is lack of planning to ascertain
each of the necessary steps. The second is that the project lasts too
long and people lose focus. An ideal project should last no more than 90–100 days until completion.
MATTA, N. F. and ASHKENAS, R. N. ‘Why good projects fail anyway’
Harvard Business Review, Sep 2003
Why Do Most Projects Fail?
Click to edit Master title stylePUBLISH YOUR BOOK IN 90 DAYS
8-Week Coaching2-Day Planning Publishing
Writing a Book
Click to edit Master title style
1. Sure-Fire Strategy
2. Bullet-Proof Outline
ChapterTwo
ChapterFive
Publish Amazon & Kindle
3. Fool-Proof Writing Plan
ChapterOne +
ChapterSix
ChapterSeven +
Print & Dispatch
ChapterThree
Chapter Four Cover & Copy Edit
Design & Typeset
DAY-90Book
Delivered
TM
Project Completion Kit
Celebration Dinner & Awards
Media Promotion
Pack
Consolidate & Proofread
2.Prototype
3.Plan 4. Produce 5.Prepare 6.Publish1.Propose 7.Promote
TM
The Successful Author 90-Day Book ProgrammeA Guaranteed System for WRITING & PUBLISHING a Strategic Book in 90 Days, or Less
Remember, the 90-Day Book Programme Contains Just Eight Weeks of Writing
C-Your Book on Day-90B-Eight Weeks of WritingA-Accelerator Workshop
KindleA
B
C
Click to edit Master title styleThe 3 Keys to Intensive Writing
1. Coaching Provides SUPPORTWeekly, 60 minutes group webinar
2. Mentoring Provides KNOW-HOWClear processes, plus 999 helpline via email
3. Accountability Provides MOTIVATIONWeekly, 15min one-to-one via Skype3
Click to edit Master title styleIt’s NOT for Everyone!My system won’t work for people who are: Just starting out and have nothing to offer No good at what they do Picky or need lots of discretion - I have a RIGID
formula and that's what we use Perfectionists who won't accept Pareto’s 80:20
rule Too detail-oriented and have no 'big picture' Just want to 'help people', or to publish a
message for no reward Can't string two sentences together Have never written a dozen pages in their life
Click to edit Master title styleIt’s NOT for Everyone! ‘Know-it-alls’ who aren’t coachable People who say “if only” People who aren’t committed to their
own success People who won’t learn to work with
tight deadlines ‘Big talkers’ who can never deliver
what they promise It’s DEFINITELY NOT for dreamers
who won't commit to action
Click to edit Master title styleWhat is The FIRST Step?
Discover much more about these seven secrets by reading The Seven Secrets of Successful Authors
You can download Chapter One FREE, from www.TheSuccessfulAuthor.com
Click to edit Master title styleWhat is The FIRST Step?
Discover much more about these seven secrets by reading The Seven Secrets of Successful Authors
You can download Chapter One FREE, from www.TheSuccessfulAuthor.com
Click to edit Master title styleHow To Write a Book in 90 Days
Kevin BerminghamStrategic Business Book Expert
Helping business owners, entrepreneurs and specialists to publish a strategic business book
that boosts credibility and increases profits.
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