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latest.passle.net
latest.passle.net
Paul Sullivan CEO at Modedaweb
David KirkStrategic Alliances and Sales Director at Passle
latest.passle.net
What is marketing automation?• Paul to complete
latest.passle.net
Why is marketing automation important to modern marketers?
latest.passle.net
What are the main challenges facing businesses that want to adopt marketing automation?
latest.passle.net
What sectors is marketing automation relevant too?
latest.passle.net
Marketers typically have a hard time proving ROI. How does Marketing Automation help overcome this challenge?
latest.passle.net
How can marketers overcome budget holder concerns about investing in marketing automation platforms?
latest.passle.net
Which teams should be involved in implementation and who should lead?
latest.passle.net
What are the most important processes to have in place before businesses implement marketing? • Data quality?• Sales/Marketing teams working together.
latest.passle.net
What type of user data is most vaulable for marketing automation? • Are there steps to standardize
latest.passle.net
What is the best success you have experienced? • Logo of client or website example here/
latest.passle.net
The Hero, Hub, Hygiene Content Pyramid
Hero
Hub
Hygiene
HeroLarge-scale projects: PR event, white papers or big research pieces.
HubRegular, timely and expert-led content.
HygieneAlways available content. Website and product specification brochures.
latest.passle.net
Thank you!
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