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Why you need a recruitment marketing platform.
9

Why you need a recruitment marketing platform #ATC2015 presentation

Aug 15, 2015

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Recruiting & HR

Shane Gray
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Page 1: Why you need a recruitment marketing platform   #ATC2015 presentation

Why  you  need  a  recruitment  marketing  platform.

Page 2: Why you need a recruitment marketing platform   #ATC2015 presentation

Careers

Sometimes  we  make  it  difficult  for  candidates  who  want  to  work  with  us…

Page 3: Why you need a recruitment marketing platform   #ATC2015 presentation

Application

Screen

Interview

Hire

Applicant Tracking Funnel

Visits  are  wasted  because  pipelines  start  with  applications  and  the  wrong  people  apply.

Page 4: Why you need a recruitment marketing platform   #ATC2015 presentation

ATS

We  ignore  the  vast  majority  of  interested  candidates  who  don’t  apply.

99%

1%

Page 5: Why you need a recruitment marketing platform   #ATC2015 presentation

ATS

Now  you  can  identify,  nurture  and  hire  them  even  when  they  don’t  make  it  to  your  ATS

Page 6: Why you need a recruitment marketing platform   #ATC2015 presentation

Attracted

Downloads Content

Hired

Visits Landing Page

Views Engineering Roles

Views Junior iOS Role

Submits Application

7 months later…

Links to iOS Team Lead Role

To: [email protected]

Hi Nick,We have a new Senior opening on our iOS team. We think you’d be a great fit!Paula

Turn  anonymous  visitors  into  candidates  using  marketing  automation.

Page 7: Why you need a recruitment marketing platform   #ATC2015 presentation

There  are  thousands  of  great  people  interested  in  working  for  you.

Attract,  Identify,  Nurture  and  Hire  them  with  Clinch  Talent

Page 8: Why you need a recruitment marketing platform   #ATC2015 presentation

Use cases:Showcase employer brand across multiple channels

Present & explain different EVPs Engage and identify interested candidates

Target specific audiences with relevant content

Nurture relationships with candidates automaticallySource from your own talent networkImprove candidate experience

Understand your true sources of hire

Page 9: Why you need a recruitment marketing platform   #ATC2015 presentation

Shane  Gray  |  [email protected]  |    https://clinch.io