Why You Need a New Media Ringmaster
Dec 08, 2014
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
WHY YOU NEED A NEW MEDIA “RINGMASTER”
Patrick SpennerMarketing Leadership Council
Panelists:Michael Donnelly, Coca-ColaJeanette Gibson, Cisco SystemsZena Weist, Edelman Digital (formerly H&R Block)
THE NEW MEDIA JOURNEY
Social Media Maturity Model
STILL EARLY DAYS
About the Council’s Social Media Maturity Model
• 20-minute online survey with questions about business objectives, audience and current social media practices• Administered to 500+ large- and mid-sized enterprises over the last 18 months• Available for you to benchmark your organization—email [email protected]
ORGANIZATION LAGS AMBITION
WHY A WORKING GROUP WON’T WORK
Maturity Stage: Discovery Maturity Stage: Experimentation
THE WAY FORWARD
MEET THE RINGMASTERS
Michael DonnellyGroup Director
Global CommunicationsThe Coca-Cola Company
Jeanette GibsonDirector
Social Media MarketingCisco Systems
Zena WeistVice President
Edelman Digital
Let’s keep up the dialogLet’s keep up the dialog
@CEB_MLC
mlc.executiveboard.com
www.linkedin.com/pub/pat-spenner/3/b27/816
Related Documents
