The Sotheby’s RealtyExperience … Artfully Uniting Extraordinary Homes with Extraordinary Lives
Mar 10, 2016
Exclusive Marketing Presentation Prepared
for
Heidi von Szeliski
The Sotheby’s RealtyExperience … Artfully Uniting Extraordinary Homes with Extraordinary Lives
Pacific Sotheby’s International Realty
YOUR HOME IS UNIQUE. MARKETING A LISTING SUCH AS THIS TAKES
AN EXCLUSIVE SET OF SKILLS AS WELL AS AN EXPLICIT MARKETING PLAN.
OUR EXCLUSIVE GLOBAL MARKETING PARTNERSHIPS
ARE DESIGNED TO CREATE MAXIMUM EXPOSURE FOR YOUR HOUSE.
ALL THE RESOURCES THAT ARE AVAILABLE TO US
AND OUR FIRM ARE UTILIZED TO PRESENT YOUR HOME…
In an Extraordinary& Targeted Manner
THE MARKETING OF YOUR Property
Pacific Sotheby’s International Realty
OUR BRAND IS KNOWN THROUGHOUT THE WORLD
FOR REPRESENTING HOMES THAT EMBODY THE RICH TAPESTRY
OF VARIED LIFESTYLES, DISTINCT SETTING AND DIVERSE LOCALES.
WHERE THE UTMOST QUALITY IS CONSIDERED INTRINSIC.
WHERE THE ESSENCE OF THE EXTRAORDINARY IS DEFINED.
Extraordinary Lives ARTFULLY UNITING EXTRAORDINARY HOMES WITH
ABOUT US
Sarah Scott, Realtor Cell - 619.840.2767
Cal BRE #01767484
Scott Finn
Scott~Finn & Associates
Awards and Recognition
Scott~Finn listings sold in an average of 37 days in 2014. Average
market time for other major real estate agents was 47 days.
Scott~Finn listings sell at an average of 98% of listing price and
achieve one of the highest listing price to sales price ratios in San
Diego county.
Consistently ranked in the top 1% of The Wall Street Journal’s Top
1000 agents nationally by transaction volume
Chairman’s Circle Diamond award recognizing top 1% of real estate
agents nation-wide for over 25 years
Award of Excellence from Realtor.com
Recognition of marketing efforts on Realtor.com over the past 15
years.
Nominated for San Diego Magazine’s Woman of the Year award.
The award recognizes successful female business leaders in the San
Diego community.
Honored members of the Manchester Who’s Who Registry of
executives and professionals.
Raye Scott and Francine Finn are Certified Negotiation Experts.
Certified by the Real Estate Negotiation Institute.
Scott~Finn are financial contributors to the following non-profits:
Gary & Mary West Senior Center
The Monarch School - San Diego Campus
MARYAH - Metro Area Real Estate Professionals for Youth Housing
San Diego Women’s Foundation
Pacific Sotheby’s International Realty
Sarah Scott
With 10 years specializing in the Downtown market and the Balboa Park neighborhoods, Sarah has a proven resume of high
volume sales and repeat clients. She works closely with buyers and sellers to learn their needs, manage the details, and
ensure trust through performance. Strong communication, consistent marketing and a valued team behind her allow Sarah
the ability to guarantee great service.
Francine Finn
Francine Finn is passionate about the real estate profession and truly loves the process. Having the opportunity during her
30+ year career to help individuals make decisions that are extremely important to them and their families has given her
the experience to tackle the most difficult negotiations. Using these skills has allowed Francine to be consistently ranked in
the top 1% of real estate agents nationwide. Francine grew up in the Boston, Massachusetts area, attended New York
University and received a Business degree from Burdett College.
Raye Scott
Raye Scott is an energetic and dynamic Real Estate professional specializing in residential real estate. As a New Jersey native,
she came to San Diego over 30 years ago. She has watched San Diego grow and change into a world-class city with many
exciting opportunities. In her first year in real estate she was awarded “Rookie of the Year” and has been a consistent award
winner ever since. Strong negotiating skills and the effective use of technology and marketing have also contributed to her
achievements in real estate.
Our Team | Scott~Finn & Associates
Elice Crowder
As Marketing and Listing Director, Elice Crowder brings over 15 years of Real Estate, Mortgage, Sales and
Marketing experience to the Scott~Finn team at Pacific Sotheby’s International Realty. Elice helps her team
deliver a consistent and systematic marketing campaign utilizing traditional marketing combined with
complete social media integration and search engine optimization. Her goal is to achieve maximum results
at the highest level of service for every client, every time.
Amy Howard
Amy Howard has been in the field of Real Estate for numerous years. As the Licensed Transaction
Coordinator for the Scott~Finn team, she is the liaison between Escrow, the Lender, the Agents, & the Buyer
and Seller. At Scott~Finn, Amy's expertise comes into play once a property has been sold and the escrow
process begins. She will make the transaction a smooth and successful one by keeping the timelines of the
contract on track to meet the crucial deadlines.
Bill Green
Bill specializes exclusively in the 92101 Downtown San Diego Condo Market. Having lived in downtown San
Diego since 1995, Bill has an intimate knowledge of San Diego’s downtown condos. This knowledge has
enabled him to provide superior real estate services to both buyers and sellers alike. To better serve his clients
Bill has earned the designations of: Seller Representative Specialist, Accredited Buyer’s Representative and
Certified Negotiation Expert.
Scott~Finn & Associates
Statement Mission
“Going far beyond the call of duty, doing more than
others expect, this is what excellence is all about. And
it comes from striving, maintaining the highest stand-
ards, looking after the smallest detail, and going the
extra mile. Excellence means doing your very best
in every way, every time."
Scott~Finn Online & Print Marketing plan
Professional Photography, Color Property Brochure, & Free Staging Consultation
▪ A custom brochure will be made available to brokers, agents and potential buyers
▪ Professional photographs will be taken of the interior and exterior
▪ A slideshow tour will be available for potential buyers and their agents to view
Broker Caravan
Scott~Finn & Associates will personally host an open house to present your home to Brokers and
Agents
Office & International Networking
Pacific Sotheby’s International Realty has more than 500 agents in 15 offices serving eight locations in
the San Diego area. Listings are marketed on the pacificsothebysrealty.com website and the
sothebysrealty.com global website.
In addition to the referral opportunities and expanded exposure generated from this source, clients
benefit from an association with the Sotheby’s auction houses and worldwide Sotheby’s International
Realty marketing programs.
The Sotheby’s International Realty network currently has 15,000 sales associates located in
approximately 720 offices in 52 countries and territories worldwide.
Monthly Mailer to over 4,000 Home Owners
Your residence will be a featured property on our monthly mailer which is sent to over 4,000 San Diego
residences plus our extensive list of past clients throughout the USA
Online Marketing Syndication
Please see next pages for a full list of sites we syndicate to for maximum exposure including
Realtor.com
Complete Social Media Integration
Our listings are shared, tweeted, posted and pinned across several social media channels including
Facebook, Twitter, Pinterest and YouTube
Scott~Finn Web-sites | www.ScottFinnHomes.com | www.pacificsothebysrealty.com |
www.sothebysrealty.com | sarahscott.pacificsothebysrealty.com
Our blog & web-sites provide an additional marketing avenues to share information regarding your
property and will be posted to our Scott~Finn Facebook and Twitter page for added exposure
Feedback Updates
Every 7 to 10 days you will receive showing feedback on your residence.
Pacific Sotheby’s International Realty
15,000 sales associates, 720 offices, in over 52 countries
A TRULY GLOBAL BRAND.
Worldwide PRESENCE
Pacific Sotheby’s International Realty
Heritage A REVERED TRADITION OF MARKETING THE WORLD’S MOST TREASURED POSSESSIONS
BRAND
MARKETING ONLINE
To increase the potential for your home to be found by the most qualified real estate
consumers, Sotheby’s International Realty has partnered with & distributes properties to
the most significant media companies and real-estate focused websites in the world.
ON-LINE
Marketing Strategy INCLUDES THE MOST SIGNIFICANT MEDIA COMPANIES AND REAL
ESTATE FOCUSED WEB-SITES IN THE WORLD.
REPORTING
To measure the results, we provide a property view report for each partner site a property
is distributed to. Sotheby’s International Realty properties are viewed an astounding
60,000,000 times across all of our partner sites annually.
MARKETING ONLINE
YAHOO! REAL ESTATE - Zillow now powers Yahoo! Real Estate - one of the nation’s
top real estate classified websites for consumer traffic, driving million of visits.
HOME FINDER - With 3,000,000+ property listings, homefinder.com is able to deliver a
full snapshot of the local market to home buyers and sellers, while delivering online ad-
vertising solutions to agents and brokers with powerful results.
FRONTDOOR.COM | OPENHOUSE.COM - Powered by HGTV, frontdoor.com and
openhouse.com provide access to the millions of consumers who search real estate prop-
erty listings, home related how-to articles and video on FrontDoor and HGTV DIY Net-
work, Travel Channel, etc.
HOMES.COM - Search over 3 million homes for sale or rent on Homes.com including
new homes, apartments for rent, homes for rent, condos, townhomes and more.
ZILLOW.COM - Zillow and Yahoo! Real Estate have joined forces to create one of the
largest real estate networks on the web and mobile, the Zillow Network! The combined
network draws millions of visitors.
TRULIA.COM - Trulia is a residential real estate search engine that helps consumers
search for homes for sale, trends, neighborhood insights and other real estate information
directly from hundreds of thousands of real estate broker websites.
MARKETING ONLINE
THE WALL STREET JOURNAL DIGITAL NETWORK - The Wall Street Journal digital
network receives 25 million monthly visitors to the U.S. edition, 3.1 million monthly visitors
to Europe and 4.8 million to Asia. All 3 editions have dedicated real estate channels with
focused editorial relevant to location and serves more than 900,000 Sotheby’s International
Realty network listing views per month.
NEWYORKTIMES.COM | IHT.COM - The New York times receives over 30 million unique
visitors each month and 1.27 million of
those visitors worldwide go to the NY-
Time.com/real estate section every
month. More than 30 million Sotheby’s
International Realty network listings are dis-
played in search results annually. Interna-
tional Herald Tribune, IHT.com, is the global
edition of the New York Times and includes
the “Great Homes and Destinations” real
estate section, providing a global property
search tool and featured lifestyle and
destination content and articles that discuss
great places to live worldwide.
THE DAILY TELEGRAPH - Founded in 1855, The Daily Telegraph has transformed from
London’s first penny paper to a fully integrated, leading multi-platform media group and is
now recognized as the UK’s fastest-growing newspaper website with the country’s most
exciting advertising opportunities. Attracting more than 4.6 million viewers monthly, the
site boasts an affluent, loyal and influential audience.
PROPGOLUXURY - propgoluxury.com was created to fulfill the high demand of our afflu-
ent Chinese consumer base requesting exclusive properties from around the world.
Propgoluxury.com is the largest property portal in the China & Asia Pacific region.
JAMESLIST - Jameslist is the world’s first marketplace to span across product categories
and offer high-end items from dealers across the world. Their cutting edge technology lets
consumers find and compare listings from submariners to luxury real estate. The site
reaches more than 500,000 potential buyers from 113 countries each month.
REAL-BUZZ.COM - Real-Buzz.com is the world’s largest real estate database of homes for
sale from the MLS in each buyer’s preferred language. Find homes for sale, mortgage rates
and information on buying a home, real estate blogs, discussions, advice and more.
COUNTRY LIFE - Country Life is the quintessential British magazine with a focus on
advertising premium town and country property in the UK and overseas. Its ability to
reach high-end buyers is unmatched.
Pacific Sotheby’s International Realty
Media PROPERLY USING SOCIAL MEDIA TO DRIVE EFFECTIVE AWARENESS OF YOUR HOME
ON-LINE
Pacific Sotheby’s International Realty
SIR Mobile LEADING THE CHARGE OF THE GROWING MOBILE MARKETPLACE
SOTHEBY’S REALTY MOBILE APP WITH GPS ALLOWS YOU TO SEARCH
FOR PROPERTIES ANYWHERE IN THE WORLD
Pacific Sotheby’s International Realty
THE WEBSITE
SothebysRealty.com A UNIQUE SOURCE FOR SEEKING LUXURY REAL ESTATE
INFORMATION AROUND THE GLOBE
Pacific Sotheby’s International Realty
LOCAL Exposure OUR MONTHLY MULTI-PAPER INSERT GIVES YOUR PROPERTY EXPOSURE
IN A VARIETY OF NICHE MARKETS
Pacific Sotheby’s International Realty
LOCAL
Exposure DREAM HOMES
DREAM HOMES IS THE PRE-EMINENT SOURCE FOR
DISTINCTIVE PROPERTIES IN SAN DIEGO
Pacific Sotheby’s International Realty
LOCAL
Exposure THE DAILY TRANSCRIPT
THE NUMBER ONE SOURCE FOR LOCAL DAILY BUSINESS NEWS,
DATA AND INFORMATION SINCE 1886
Pacific Sotheby’s International Realty
UNION TRIBUNE COASTAL HOMES
SD UNION TRIBUNE INSERT REACHING SAN DIEGO’S
MOST AFFLUENT COASTAL RESIDENTS
LOCAL
Exposure
Ready to List Your Home? Checklist of Questions to Ask a Realtor:
1) How long have you been working in my market area?
We have 15 years experience in the downtown market we’ve made home. Our team also specializes in coastal
homes from Imperial Beach to Oceanside, and historical park area homes.
2) What is my home worth and how did you arrive at that number?
Scott~Finn use multiple factors in a formula which allows us to arrive at a realistic list price/sale price. Anyone
can tell you what you want to hear. We will tell you what you need to know.
3) How can I reach you?
It’s important to have easy access to your agent. We give you our cell phone numbers for anytime you need to
call. If they are too big to give you their cell phone number, maybe they are too busy for your listing.
4) What is your average List Price to Sales Price Ratio?
A great agent should know their track record for negotiating sales prices that are very close to list price. Sale
prices should be within 10% of list price. Scott~Finn has a 98% ratio.
5) How will you market my home?
Besides the obvious use of the MLS, there are many great marketing tools to expose a listing to the widest possi-
ble audience. Great agents will let the agents in their office know about the new listing and will also personally
call some of the top agents from other companies to give them an opportunity to contact buyers. They will also
use direct mail, print advertising in local news sources and an agent caravan. Online marketing is essential and
should encompass a specific website, blog, Facebook, Twitter, Pinterest and enhanced presence on Realtor.com -
still the # 1 site for Buyers to start their search.
6) What Separates You from the Competition?
A competent and confident agent should be able to answer this question without hesitation. Your agent should
be honest, possess integrity, have excellent negotiating skills, genuinely care about people, have analytical skills
and most of all, be a great communicator.
7) What do You Charge and is it Negotiable?
Everyone knows that commissions are negotiable. But, do you really want a realtor that is willing to lower their
fees because you asked? How hard will they negotiate for you when an offer comes in? In life you get what you
pay for. It doesn’t cost you more to hire the best. But, it could cost you plenty if you don’t!
8) Do You Work Solo or as Part of a Team?
We have all heard the expression “It Takes a Village”, well, these days it takes a big village to accomplish all the
necessary tasks in the selling process. Great agents not only have at least one assistant dedicated to helping
them with their clients, but they also have the best service representatives from title, escrow, mortgage, Transac-
tion Coordinators, home warranty, photographers, contractors, cleaning crews, designers to assist along the way.
9) If I Called Your Broker or Asked Other Agents, Would They Say You are a Top Producer or Middle-of-
the-Road?
A Top Producer achieves that status by consistently applying professional skills and knowledge to every transac-
tion. They also know that a great reputation is earned and they work hard to maintain that valuable status and
never take it for granted. Top Producers also keep on learning and training and honing their skills. They utilize
technology that streamlines their efficiency in order to have the time to maintain communication and relation-
ships. After all is said and done, this is still a people business and people want to work with someone they know
and trust.
10) Will You Let Me Terminate My Contract if I am Not Completely Satisfied?
A confident agent will have no problem with this request. In fact, they should offer to write it into the contract.
References
The majority of our business is referral based. Please review some testimonials from our past clients.
“Your approach to marketing our home made us feel confident from the start that we had the best team in town on our
side. Thank you, Please feel assured that we will refer you to all our friends and associates.” T. Billings
"Sarah was extremely professional, super responsive, always on-time, and very attentive to learning our tastes to land us our dream home! I'd recommend her in a heartbeat to anyone looking to sell/buy a home in the San Diego area." - Erik &
Liz V
"Sarah was amazing to work with. She really takes the time to listen her clients, what they want and what they need. She is professional but is also fun, energetic, and always shows up with a smile. I would recommend Sarah to
any friend knowing that she would take great care of them." - Ed & Jessica F
“Your friendly, but direct, professional approach sets you apart from the competition.” Bob and Susan Brown
“We knew our home might be difficult to sell because of the road noise. You not only found the perfect buyers, but also closed the sale in record time. Working with you to locate our new home was a pleasure. We think you are great.
Thank you for doing the ‘impossible’.” David and Lisa Miller
“Thanks for doing such a great job in selling my Renaissance condo. I appreciated your professional approach to the marketing of my unit. You kept me abreast of the activity and market conditions and most importantly, took a proactive
stance in regard to marketing strategies. It’s no wonder you’re a top agent” Robert J. Verbic
“After several unsuccessful attempts to sell our condo, we decided to list with Raye & Francine. They prepared beautiful and effective marketing materials. They brought us a buyer and we achieved the price we wanted. They were professional, personable & always responsive. We highly recommend Raye & Fran for buying or selling downtown real
estate.” Julie Dillon
“Outstanding marketing and service, and with no hassles” Dr. and Mrs. Mellon
We invite you to contact any of our past clients for their personal and confidential references.
Julie Dillon (619) 338-8195
Sammy Krumholz & Ina Cantor (619) 895-0102
David and Annie Malcolm (619) 851-5540
Steve McIntee (619) 683-2370
Tom and Linda Oakley (858) 486-7002
Marty & Adrienne Levine (602) 955-3356
TESTIMONIALS
Scott~Finn & Associates Team Stats
99% of surveyed clients would hire the
Scott~Finn Team to represent them in the
future
75% of our business is from referrals from
former clients
All calls on listed properties go DIRECTLY to
our team - agents are available 7 days a week
Scott~Finn’s 2013 - 2014 sales volume
exceeded $76,000,000