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The advent of multifunctional platforms such as Android and iOS has changed the way mobiles were perceived ten years back. The image of mobile phones has changed drastically from just-a-talking tool to it-can-do-it-all device. Advancement in hardware and software capabilities of mobiles has also enabled them to be used as an excellent on-the-go video browsing device.
Recent data by STATISTA indicates that around 94 million users in US watched the video content on their mobile phones in 2014, and it is expected that this number will rise greater than 126.9 million by 2019. 94 million
in 2014
126.9 millionby 2019
Due to this wide popularity of mobile videos, YouTube, Vimeo, Daily motion, Instagram, all have already optimized their offering for smartphones and tablets.
So, why mobile videos are such a great marketing tool?
Let’s see
a) Easy to consume: With such a wider acceptance, mobile videos definitely beat any other digital marketing platform hands down. The on-the-go browsing facility of the smartphones definitely increases the chance of a video being seen by the audience at any point of time. The audience need not to sit in front of their laptop or desktop exclusively to browse them.
b) Pleasing Visual Dialogue: Mobile videos present the video content in an eye soothing manner. It is rendered on the whole screen and grabs the viewer’s attention completely. Same cannot be done by a video being played on a website not optimized for mobile.
c) The power of “PLAY” button on mobile: A viewer behaves differently when he sees the “Play” button on top of a video presented at a mobile screen and that presented on a website. He goes for hitting it on the mobile and misses the same on a website dividing his attention amongst multiple things at the same time. So, chances of delivering your marketing message are always high on mobile videos.
To harness the full power of the mobile video marketing, it is essential to produce your video message in an effective manner. The font size should be chosen keeping mobile viewers in mind. Similarly, video shouldn’t be more than 60 seconds long. Voice over of the video should be done by a good voice-over artist. It is better to hire a professional video development service company as they can handle all these things for you.
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