Why UX Matters? for Startup Braga 2015 #2 Acceleration Programe

WHY UX MATTERS?

HELLO, MY NAME ISRUI BARROCA

BEJA

1976

CASTRO MARIM

1982

LISBON

1999

IADECreative University

1999

LONDON

2001

WESTMINSTERGraphic Information Design BA Honours

2002

WHAT IS UX?

A discipline focused on designing the end-to-end experience of a certain product. To design an experience means to plan and act upon a certain set of actions, which should result in a planned change in the behaviour of a target group (when interacting with a product).

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A discipline focused on designing the end-to-end experience of a certain product. To design an experience means to plan and act upon a certain set of actions, which should result in a planned change in the behaviour of a target group (when interacting with a product).

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UX

USER RESEARCH

CONTENT STRATEGY

INFORMATION ARCHITECTURE

INTERACTION DESIGN

VISUAL DESIGN

USABILITY EVALUATION

UX

FROM IDEA TO PRODUCT

GET TO KNOW YOUR USERS

? ??

YOU ARE NOT YOUR USER

YOU ARE ONE TYPE OF USER

√ DOES YOUR DESIGN ADDRESS YOUR TARGET GROUP?√ DOES IT RESOLVE THEIR REAL PROBLEM

√ IS YOUR SOLUTION AN ACCURATE RESPONSE TO YOUR TARGET GROUP’S NEED?

FINDABLE

USEFUL

DESIRABLE

ACCESSIBLE

USABLE

CREDIBLE

VALUABLE

Peter Morville’s user experience honeycomb

DEVICEFRAGMENTATION

PLATFORM FRAGMENTATION

90% OF CONSUMERS START A TASK ON ONE DEVICE AND FINISH IT ON ANOTHER

The best time to bring in your UX team is at the initiation phase of the project lifecycle. The role of UX at this stage is to help define requirements and structural design based on user needs. This is where we have the biggest impact.

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The best time to bring in your UX team is at the initiation phase of the project lifecycle. The role of UX at this stage is to help define requirements and structural design based on user needs. This is where we have the biggest impact.

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√ INCREASED PRODUCTIVITY

√ REDUCED COSTS

√ INCREASED SALES

TOOLS & TIPS

PEN & PAPERPost it notes and Moleskin are your best friends

WIREFRAME SOFTWAREOnline or offline - you pick. From Omnigraffle, Axure to Balsamiq or Hotgloo

USER TESTINGTestFlight, Crashlytics, InVison, Marvel etc…..

MOBILE FIRSTThere are over 1.5 Billion Mobile Web Users Worldwide

TIP 01

BUILD • MEASURE • LEARNThe Lean Startup by Eric Ries

TIP 02

ITERATE, ITERATE, ITERATEWe live in dynamic times

TIP 03

Release early, Release oftenUpdate cycles, fresh product

TIP 04

VISIBILTY = DISCOVERSEO, AppStores, Social Media, StartUp List

TIP 05

FOCUSIgnore the noise

TIP 06

One more thing…

It's all about people

THANK YOUFOR MORE ABOUT ME VISIT MY LINKEDIN PROFILE OR @RBARROCA