Why User Experience Design Matters in Psychometrics

UXWhy User Experience Design

matters in Psychometrics

Psychometrics are are an invitation to reflect. They are a journey to our inside world.

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Good design makes people feel safe to take this journey. It says: “We care about all aspects of your experience.”

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Good design reduces cognitive load and makes headspace to reflect.

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Good design makes psychometrics intuitive, trustworthy, and human.

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Good design allows users to easily navigate the product.

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Good design ensures taking an Indicator is engaging, even if there is repetition in the interaction.

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Good design delights the users and instills an emotional connection to the product, so they will champion it and share its virtues.

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Good design says: “Quality” to the customer.

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Good design helps to capture nuance in the data.

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potential.lyPeople-centred psychometric technology.

Contact Dr Norbert Morawetz +44 (0)7872 414948 [email protected]

17 Hob House Whitcomb Street London | SW1Y 4HH