Why Twitter

Why Twitter?Lihsa

Internet Marketing ManagerBig Law L.L.P.

Just a Few Social Networks

• Most trafficked social networking site

• Claims 58.6% active social network users

• Active demographic is getting older; 35 yr old group growing

• Facebook has 27M active users

• 1170% change since last year

• 4th most trafficked social networking site

• Active demographic is between 25-54 yrs

• 2nd most trafficked web site

• MySpace captured 30% of social networkers

• Dropped 55% from previous years

• Active demographic is 18-24 yrs

Source: PCMAG.COM - http://www.pcmag.com/article2/0,2817,2354074,00.asp#

So what exactly is Twitter?

It is microblogging.

At first blush, it looks like a bunch of folks chattering in space with no real purpose.

• http://www.youtube.com/watch?v=PN2HAroA12w

Just Another Marketing Channel

Make a place for Twitter in law firm’s marketing strategy:

1. Identify the marketplace

2. Define wants and needs,

3. Develop content that is targeted the market

4. Make and maintain relationships in the market place through open and genuine dialogue.

The Myth of Twitter Busted

Courtesy of The BusyBrain Blog, “Poll: Age Demographics of Twitter Users”, 1/5/2009

90% of Twitter users are between 20-60 years of age, with the largest group between 30-39.

Today’s teens account for 14% of MySpace’s users and only 9% of Facebook’s.

As the Web grows, so do its users. The notion that children are essential to a new technology’s success has proved to be largely a myth.

Why Should Law Firms Use Twitter?

How Law Firms Use Twitter• Push out information

– only broacast news, events, etc.• Pulling information

– poll customers, ask for feedback, etc.

• Ideally? Create communication flow.

Uses for Twitter

• Promote: Broadcast news, events, pubs

• Educate: Distribute information

• Network: Communicate with peers

• Emergency: Communicate and track

• PR: Create reputations, propoganda

• Advertise: services, merchandise, coupons, jobs

• News: identify trusted advisors, news trends, leads

• Customer Service• Entertainment

Twitter Apps

Synergy: The Goal of TwitterThe main goal is not to use twitter alone—use it to leverage your other marketing channels.

Use it to develop relationships; use it to build things together.

The best way to work is to make things work together. Working alone—yes, you can achieve a lot and you can get a lot of personal rewards for succeeding on your own.

However, the most successful ventures and businesses are done in groups.

And really, that is why Twitter has succeeded. It started with some guys trying to stay in touch with friends. That was all. Now, see what all these other people have brought to the table and look at what is it doing.

It is revolutionizing the world.

www.twitter.com/lihsa