Why Twitter

• 1. Why Twitter? Why Twitter Matters? By Jansen Lu

2. Twitter raised inSXSW Conf 2007 3. A Brief Introduction What is Twitter? 4. So, Why Twitter Bother me? 5. Twitter Surges Past Digg, LinkedIn, And NYTimes.com

• In Apr 09, Twitter traffic is 1.5 times of Digg.com

• And nearly 2 times of NYTimes.com

Source: comScore, 2009 6. Twitter is Real Time! "People really want to do stuff real time and I think they [Twitter] have done a great job about it," the Guardian quoted Larry Page, co-founder of Google. 7. Asymmetric Relationship

• Facebook is about Friends

• Twitter is about Followers

• The more followers one has, the greater influential power one possesses.

8. Twitter is simple

• Its simple to learn;

• Its simple to use;

• Its simple to read and respond;

• Its simple to create apps to use it on diff platforms;

• Its simple to create new usages.

9. Update via Web Interface 10. Update via IM 11. Update via Mobile / SMS 12. Update via Browser Plugin 13. Update via Third Party Apps 14. So Easy to Use! 15. So, How People Use Twitter? 16. People use Twitter to

• Share daily life

• Cultivate Relationship

• Make Friends

• Share Insights

• Offer Helps

• Monitor Feedbacks

17. Does Twitter Make Sense in Business World? 18. Companies Using Twitter Source: Immediate Future, 2009 19. Twitter Presence Source: Immediate Future, 2009 20. Real Life Example

• United Airlines offer Twares

• Special, time-sensitive fare offers from United for its Twitter followers; named in an online vote on Twitter;

• Twitter + Fares = Twares.

21. Hong Kong Cases

• HMV

• AirAsia Dot Com

• Career Times

• Cathay Pacific

• TVB.com

22. How You Can Get Involved?

• Identify Influential Twitterers

• Be an Influential Twitterers

23. How to be Influential in Twitterverse?

• Invest Time to:

• • Share your expertise

• • Share what youve read and watch on the web

• • Offer Helps to other Twitterers

• • Chit-chat with Twitterers

24. Join Twitter before it becomes Popular! Follow me to at Twitter.com/jansen