TOP LEVEL EXECUTIVES ATTENDING CONFERENCES October 2016
TOP LEVEL EXECUTIVES ATTENDING
CONFERENCESOctober 2016
www.goodmanlantern.com/events-conferences/
In a comprehensive research we interviewed 191 management executives of Fortune 1000 companies, who regularly attend business conferences and events
WE ASKED EXECUTIVES:
www.goodmanlantern.com/events-conferences/
1: How do you determine if it's worth you attending a conference or event*?
Asking your peers / colleagues
Quality of marketing and communication
received
Search for relevant conferences on
search engines, e.g. Google.
Discover events by reports, eBooks etc discovered online
Advertising within media including radio
or television
0
18
35
53
70
41.3
62.6
13.1
23.7
22.6
Answer Resp. A1: Asking your peers / colleagues
41.3%
A2: Quality of marketing and communication received
62.6%
A4: Search for relevant conferences on search engines, e.g. Google.
13.1%
A5: Discover events by reports, eBooks etc discovered online
23.7%
A6: Advertising within media including radio or television
22.6% (2)
* Respondents were allowed to provide upto 2 answers, hence the cummiltive % is higher than 100
www.goodmanlantern.com/events-conferences/
2: What are your reservations before selecting to attend an event*?
Will the conference help me develop bet-
ter relationships?
Will the conference help you generate
quality sales leads?
When you're out of the office, who is going to manage your respon-
sibilities?
Will the event help you and your team grow
professionally?
0
15
30
45
60
41.1
22.4
52.6
32.3
Answer Resp.A1: Will the conference help me develop better relationships?
41.1%
A2: Will the conference help you generate quality sales leads?
20.0%
A3: When you're out of the office, who is going to manage your responsibilities?
52.6%
A4: Will the event help you and your team grow professionally?
32.3%
* Respondents were allowed to provide upto 2 answers, hence the cummiltive % is higher than 100
www.goodmanlantern.com/events-conferences/
3: Why do you attend a conference or event related to your work/business*?
Meet experts and speakers face-to-face
Networking oppor-tunities with peers
Break-Out of your comfort zone
New tips and tactics for work
Invest in yourself, your career, and your
company
0
18
35
53
70
88
30.7
68.9
11.4
10.8
21.1
Answer Resp. A1: Meet experts & speakers face-to-face
30.7%
A2: Networking opportunities with peers
68.9%
A3: Break-Out of your comfort zone
11.4%
A4: New tips & tactics for work 10.8%
A5: Invest in yourself, your career, and your company
21.1%
* Respondents were allowed to provide upto 2 answers, hence the cummiltive % is higher than 100
www.goodmanlantern.com/events-conferences/
4: What in the past made your conference or event experience memorable*?
Venue: Attending at a venue, which has a
‘wow factor’
Promotional material: in the run up to your
event and after
Personalisation: at the event like. Eg: a wel-
come note with a goodie bag
Theme: which makes the conference vis-
ually exciting and dif-ferent
0
15
30
45
60
52.2
51.8
34.2
12.7
Answer Resp. A1: Venue: Attending at a venue, which has a ‘wow factor’
52.2%
A2: Promotional material: in the run up to your event and after
51.8%
A3: Personalisation: at the event like. Eg: a welcome note with a goodie bag
34.2%
A4: Theme: which makes the conference visually exciting and different
12.7%
* Respondents were allowed to provide upto 2 answers, hence the cummiltive % is higher than 100
www.goodmanlantern.com/events-conferences/
5: What channels do you use to learn about the conference or event, before and after*?
Social media: Linkedin, Twitter etc
Conference’s website and blogs
eBook or brochure sent via email
Material sent via post (snail mail)
0
15
30
45
60
30.7
53.5
30.4
42.4
Answer Resp. A1: Social media: Linkedin, Twitter etc
30.7%
A2: Conference’s website and blogs
53.5%
A3: eBook or brochure sent via email
30.4%
A4: Material sent via post (snail mail)
42.4%
* Respondents were allowed to provide upto 2 answers, hence the cummiltive % is higher than 100
www.goodmanlantern.com/events-conferences/
6: How long before the conference or event, did you make the choice and pay to attend?
1 year+ Between 6months and 1 year
Between 1 and 3 months Under 1 month before 0
13
25
38
50
42.1
27.9
21.7
8.3
Answer Resp. A1: 1 year+ 42.1%
A2: Between 6months and 1 year 27.9%
A3: Between 1 and 3 months 21.7%
A4: Under 1 month before 8.3%
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