WHY THE BEST ENGINEERED DESKTOP ?
Dec 24, 2015
Why the Best?
BEST ACOUSTICSBEST THERMALBEST 4-DISPLAY SOLUTION BEST ENERGY EFFICIENCYBEST SECURITYBEST MANAGEABILITYBEST EASE OF USE
Best Acoustics
5 dBA* Acoustic Improvement
Over PredecessorOn All Form Factors
145 dBA145 dBA 105 dBA105 dBA 55-60 dBA55-60 dBA 25 dBA25 dBA
*Test results are based on idle mode *Dell’s results provided by Matthew Kohut
Noise level comparison provided by Lenovo R&D team Noise level comparison provided by Lenovo R&D team
In accordance with ISO 7779 and ISO 9296
(Idle)
Sound Power (LWAd, bels)
Sound PressureOperator Position - 0.5M
(LpAm,dBA)
Sound PressureBystander Position
(LpAm,dBA)
M55p/M55 M57p/M57Dell OptiPlex
745M55p/M55 M57p/M57 M55p/M55 M57p/M57
Dell OptiPlex 745
SFF 4.1 3.7 3.9 30 25 27 24 255dBA Improvement
Less FanLess Fan
Lower SpeedLower Speed
Lower NoiseLower Noise
Smoother airflowSmoother airflow
Lower NoiseLower Noise
Fan Noise Control Ventilation Design
What Impacts Acoustics
Best Acoustics
Reference Pictures are not real ThinkCentre building blocks
Reduce fans & speed
Better acoustic
One large fan, low speed80mm/4,000 rpm
Two smaller fan, high speed60mm/5,000 rpm
VS. VS.
Fewer/Slower Fan Makes Better Acoustics
Best Acoustics Best Acoustics
ThinkCentre M57 Small Form FactorThinkCentre M57 Small Form Factor
Keep large space in front of the fan
Large clearance between HDD and rear wall
Less airflow resistance
Less noise
Smoother Ventilation
Best Acoustics Best Acoustics Best Acoustics
Best acoustic
Fan Noise ControlVentilation DesignDell Small Form Factor
ThinkCentre M57 Small Form Factor
Dell: HDD is too close to rear wall
Disadvantage: airflow resistance
ThinkCentre: The clearance is 20mm
Advantage: Smoother ventilation Better thermal
Dell: Extra fan for HDD
Disadvantages: noise emission
ThinkCentre: No extra fan is required for HDD
Advantage: better acoustic
Best Thermal for Improved Reliability
9% thermal improvementM57/M57p cooler than M55
Last generation: M55 SFFNew generation: M57 SFF
Temp. decrease*38oC↘34.5oC9% improvement
Temp. decrease55oC↘50oC10% improvement
Temp. decrease63oC↘56oC11% improvement
Best Thermal
ThinkCentre M57 ThinkCentre M55
M57 heatsink convective area is up to 50% more than M55
More ventilation outlet (M57 2 air outlets VS. M55 1 air outlet)
Less airflow resistance (M57 heatsink convective area is ~50% more than M55)
*Source: Anderson, et al. Productivity and Multi-Screen Displays, University of Utah, 2004, sponsored by ATI Technologies, and NEC/Mitsubishi
Want to be 7% Faster and 33% Fewer Errors*?
Need more information?Need more information?Lenovo offers a quicker access to itLenovo offers a quicker access to it
Best Thermal
Why Do I Need 4-Display
Best 4-display Solution
Best 4-display Solution
Need 4-display, which is 1st choice?Need 4-display, which is 1st choice?
OptionOption 2 2Dell desktopDell desktop
Requires Requires 1 more1 more graphics graphics
Option 1Option 1ThinkCentre A61ThinkCentre A61Best Best 4 display solution4 display solution
Latest technologyLatest technologyBest solution Best solution
OptionOption 3 3HP desktopHP desktop
N/AN/A for the latest chipset for the latest chipset
Hardware advantages
Best 4-display Solution
ThinkCentre VS. DELLThinkCentre VS. DELL
16.7 million colorsLow quality and color banding
1.07 billion colors
Highest quality and smooth color transitions
1.07 billion colors
Highest quality and smooth color transitions
* Source: AMD testing report
Best 4-display Solution
ThinkCentre VS. HPThinkCentre VS. HP
~1150
485G
~750
Latest platform VS. old platformLatest platform VS. old platform
Better support VistaBetter support Vista
Merely reaches Vista requirementMerely reaches Vista requirement
*Testing results provided by AMD*Higher score indicated better performance
Lenovo Brand Strategy
Best Energy Efficiency
ThinkCentre Goes Green, lead with ThinkCentre A61e
Energy Star 4.0 support
Gold EPEAT• Up to 98KW/h power saving, and $21 saving per year
• 80% or more electricity conversion
Lenovo Brand Strategy
Best Secure PC
USB Disable Capability *Computrace
Stolen PC can be located when it’s connected to the internet
Intrusion Switch Send alert and keep record every time the box is opened
TPM 1.2** Data encryption. The stolen data can not be read on any other computers
Finger Print Keyboard Security made simple
CSS***Embedded security chip provides additional level of security
* Exclusive on ThinkCentre M57/M57p* Exclusive on ThinkCentre M57/M57p** N/A on Lenovo 3000 J/S 200 & 200p** N/A on Lenovo 3000 J/S 200 & 200p*** Enclosed with TVT offering*** Enclosed with TVT offering
Lenovo Brand Strategy
Best Manageability
Latest vPro technology + TVT
Remote manageabilityRemotely manageable even systems are POWER OFF
System migration Get all data and settings from your old system to your new one
System Upgrade A simple and reliable method for updating systems.
Rescue and Recovery One little button. One major breakthrough in system recovery.
vPro across all form factorsvPro across all form factors
TVT solution TVT solution
Lenovo Brand Strategy
Best Ease of Use
Chassis and Kensington slot: Secure your PC physically
Internal Speaker: Improve interactive with Pc
Tool-less add-on card : Easy to maintain
Tool-less ODD, FDD, HDD : Easy to access and upgrade
* Pix for reference, not the real one
Tool-less entry chassis*: Open chassis easily by pushing open button
HDD Anti-Shock:Reduce vibration impact, protect your data
M57/M57p - 5 times faster data exchange
New E-SATA technology
5 times faster than USB external data exchange speed
Original USB speed E-SATA speed
Tool-less mother board (Small Form Factor)Press blue line and plug mother board out without any tools.
Tool-less Hard Disk (Small Form Factor)Press 2 blue buttons and plug Hard Disk out without any tools.
2nd serial port cable connects to planar.
• Optional 2nd serial port realization method - Small Form Factor
Second Serial Port (Small Form Factor)
Rear view – this head knockout
2nd serial port cable with Low Profile bracket for M57p/M57 Desktop
This head connects to the serial port header on planar
This head takes up a slot bracket (PCI or PCIex1 or PCIex16)
• Optional 2nd serial port realization method - Desktop
Rear view - takes up one slot bracket
Second Serial Port (Desktop)
2nd serial port cable for M57p/M57 Tower, this head connects to the serial port header on planar
• Optional 2nd serial port realization method - Tower
Rear view – this head knockout
Second Serial Port (Tower)
One major breakthrough in system recovery.
What does it do?• Recover from worms, viruses and other system software failures and reduce support costs, without the normal inconveniences of “restoring”• Rescues files or restores the whole system to a ‘fixed’ state without overwriting precious data
What is new?• New and improved user interface allowing you to backup or restore easier and faster• Quick restore getting your system back to a known good state in less than 10 minutes•Quick Anti-Virus scan even when Windows is unavailable
Like a built-in help desk that can keep your data safe through full harddrive backup and recover the system or rescue files all through an easy-to-use interface
Windows interface
Pre-OS interface
Rescue and Recovery
Lenovo’s and Microsoft partner to bring Lenovo customer’s the best in Web experience
What does it do?• On Vista systems
•lenovo.live.com is the default homepage in IE7.0•MS Live search available to find all the information you need from the web
From Search, to services, to a handy toolbar, to gadgets…you can get it all through MS Live and lenovo.live.com.
2) Live Search
1) Co-branded Live Portal
3) Windows Live Toolbar
•MS Live toolbar with the Lenovo button makes it convenient to find your top used web tasks•Establish a Lenovo information and sales channel to customers
Microsoft Live Port
A simple and reliable method for updating systems.
What does it do?• Provides direct connection to Lenovo Service & Support for Lenovo drivers, software and BIOS updates• What’s New?• Windows Vista Support• Additional tab in the interface to inform the user of targeting information and offers – Lenovo ‘Extras’
Rest assured that your PCs and ThinkVantage Technologies have the most up to date features and benefits for maximum system performance and minimum security vulnerability
System Update 3.0
LANDesk for ThinkVantage Software Strategy• To enable Lenovo to offer a layered approach to a world-class
PC Lifecycle ecosystem by partnering with LANDesk for systems management and providing unique integration points - with ThinkVantage Technologies, partners and key business applications - to provide an end-to-end business oriented IT solution
LANDesk Std Offering
ThinkVantage Layer
Affiliated Partner Layer
Business Application LayerLinee 1-
Completed Aug 06 Completed Feb 07 Planned for 3Q07
Integrates and manages Utimaco encryption products
Simplified helddesk for
SMB
Office IntegrationNotes Integration
SLA managementApplication performance
Printer management and billing
Client data backup to server
Enable end-user self monitoring security
compliance
M57p/M57 Series PositioningLE Priorities
Product stability and transitions
Workhorse and Global models
Manageability and TCO
Ease of doing business
Custom configs/preloads
Middle Market Priorities
Prefer VAR/Reseller, external S&S
Ability to maintain user productivity
Low IT support, experienced users
Service & Support coverage
Small budget price sensitive
Small Business Priorities
Core technology at price point
Internet Centric
Depth and breadth of portfolio
Ability to leverage e-business tools
Service and support coverage
Individual Priorities
Productivity & career focused
Repeat purchasers, tech savv
Controllers
Control development of IT infrastructure to reduce cost while improving productivity
Facilitators
Facilitate the development of IT infrastructure to grow business
Enthusiasts
Enthusiastically adopt technology to grow business while lowering cost
End Users
Managers in Small Business purchasing high end products that are easy to support
M57/M57p
Primary segment
Secondary segment
ThinkCenter M57 Family
ATX Tower
USFF
ATX Desktop
SFF
M57/M57p Ultra Small Form Factor
“The Most Secure, Manageable, Energy-efficient, and lowest Total Cost of Ownership Full-function ThinkCentre”
back
• Next generation stable platform with latest Intel technology• vPro across all form factors• New Small Form Factor, supports discrete graphics cards and 4 DIMMs• 1st ThinkCentre to support Quad Core* processors• Global model/Global model Plus available in 70 countries• 18 months platform stability• Energy Star 4.0 (Select models)
What is ThinkCentre M57p/M57 (Apollo)?
M57p/M57 Tower M57p/M57 Desktop
M57p/M57 Ultra Small Form Factor
M57p/M57 Small Form Factor
*M57 Tower/Desktop can support Intel Core 2 Quad processors (Q6700/Q6600) .
NEW
M57/M57p - New Small Form Factor
• Support for Discrete graphic card
• 4 DIMM
• Quad Core capability *
• Ready for Direct x 10
First Small Form Factor
With discrete graphics and 4 DIMM capability
*M57 Tower/Desktop can support Intel Core 2 Quad processors (Q6700/Q6600) .
M57/M57p - Key improvement matrix ThinkCentre M57/57p
Tower Desktop SFF USFF
Quad Core Support (M57 excluded) √ √ N/A N/A
4 DIMM √ √ √ N/A
Discrete Graphics √ √ √ N/A
Energy Star 4.0 √ √ √ √
Dual Display √ √ √ √
4-display N/A N/A N/A N/A
Computrace √ √ √ √
TPM 1.2 √ √ √ √
ASF √ √ √ √
E-SATA √ √ √ √
DirectX 10 √ √ √ N/A
USB disable function √ √ √ √
Competitive FeaturesItems M57p/M57 DELL OptiPlex 745 HP dc 7700
Energy Star 4.0 compliant across all form factors
Yes* No No, Tower/Small Form Factor have Energy Star 4.0 compliant models
2007 vPro across all form factors Yes** No No
Quad Core Processor support Yes*** No No
E-SATA support Yes**** No No
PS/2 port on Tower/Desktop Yes No Yes
USB port individual disable Yes No No
Auto-sensing Power Supply Unit as an standard across Desktop/Small Form Factor/Ultra Small Form Factor
Yes No, only Ultra Small Form Factor have auto-sensing Power Supply Unit.
Yes
Tower/Desktop/Small Form Factor support 2nd serial port
Yes Yes No, USDT does NOT support 2nd serial port
Tool-less motherboard for Small Form Factor/Ultra Small Form Factor
Yes No No
*M57 Ultra Small Form Factor Energy Star 4.0 models will be announced later than M57p/M57 announce.
**M57p is vPro system
***M57 Tower/Desktop can support Intel Core 2 Quad processors (Q6600/Q6700)
****E-SATA port is an option for M57p/M57 Tower/Desktop and stand for M57p/M57 Small Form Factor/Ultra Small Form Factor
Placeholder - presentation title | 6 April, 2006Lenovo Brand Strategy
Why ThinkCentre M57e/A57?
New Standard For The SMB PCNew Standard For The SMB PC
Features of the ThinkCentre M57eThe ThinkCentre M57e offers:
Improved Performance: new Intel® 45nm processors and Intel® Core™2 Quad processor
Improved Manageability: latest ThinkVantage Technology Suite
Improved Security: Computrace, Chassis Intrusion Switch, USB Disable, and TVT Client Security Center
Improved Energy Efficiency: ENERGY STAR 4.0
Improved Thermal: 9% improvement on SFF over the M55e
Improved Acoustics: 3dBA improvement on all form factors over the M55e, 22dB in idle mode on the Tower
Improved Quality: 400% thicker gold coating on the CPU socket compared to the industry standard
Choice between three form factors
M57e Tower
M57e Desktop
M57e Small Form Factor
ThinkCentre M57e offers customers entry level enterprise stability for LE/MM businesses that need stable, secure solutions
Placeholder - presentation title | 6 April, 2006Lenovo Brand Strategy
Why ThinkCentre M57e/A57?
New Standard For The SMB PCNew Standard For The SMB PC
Rock Solid Reliability and Durability to Help SMB Customers Succeed
• Rigorous tests to ensure rock-solid quality• 400% thicker gold coating on the sockets and slots than the industry standard• Latest TVT Suite: Rescue & Recovery• Service and support from IBM
Thoughtfully Designed to Increase Productivity and Efficiency
• Intel 45nm CPU available on all form factors• Support Dual Independent Displays on all form factors - see more and do more • Support DirectX10 graphic cards on all form factors - increase visual work productivity
Ultimate SMB Security for Worry-free Computing
• TVT Client Security Solution and Fingerprint Keyboard (optional )• Ability to disable/enable USB ports through BIOS
Placeholder - presentation title | 6 April, 2006Lenovo Brand Strategy
•M57e/ A57 is built with Rock Solid engineering and through rigorous testing processes
• 240 Hours Enhanced Early Life Performance Test
• 8,000 Volt Electronic Static Discharge Shots
• 1,000 Volt Shot Test
• 360°Emission and Acoustic Test
• 50G/9ms Shock Test
• 1.4 G Vibration Test
• 10 Direction Drop Test
Reliability and Durability
Placeholder - presentation title | 6 April, 2006Lenovo Brand Strategy
CPU socket DIMM slot PCIe slot
*Corporate IT Buying Behavior & Customer Satisfaction Study: Desktops, TBR Inc., Dec 2007 **1 mil=25.4μm
• Industry BEST Hardware Reliability/Quality*
• 400% thicker than industry average on slot gold coating for the best data transportation
• 15mil** gold coating on CPU socket, DIMM and PCIe slot connectors
• Result in greater Stability, Durability and Speed of data transmitting
• Improved Quality
Reliability and Durability
Placeholder - presentation title | 6 April, 2006Lenovo Brand Strategy
One major breakthrough in system recovery.
What does it do?•Recover from worms, viruses and other system failures •Reduce support costs•Rescues files or restores the whole system to a ‘fixed’ state
What is new?•New and improved user interface•Quick restore your system in less than 10 minutes•Quick Anti-Virus scan even when Windows is unavailable
Like a built-in help desk that can keep your data safe through full hard disk backup and recover the system
or rescue files all through an easy-to-use interface
Windows interface
Pre-OS interface
Rescue and Recovery
Reliability and Durability
Placeholder - presentation title | 6 April, 2006Lenovo Brand Strategy
Support Dual Independent Display
• Support Dual Independent Display on all form factors
• See more and do more, improving productivity for wider range of business users
• Reduce errors in text editing, spreadsheets, and easier navigation between applications
• Recent study* shows: 7% faster in task, 33% fewer errors and users felt more productive
*Source: Anderson, et al. Productivity and Multi-Screen Displays, University of Utah, 2004
Coupling with ThinkVision L190x monitor- Industry Narrowest Bezel (6.6mm)
Productivity and Efficiency
Placeholder - presentation title | 6 April, 2006Lenovo Brand Strategy
Improved SecurityUsers can enable and disable the front and rear USB ports via BIOS options. • Dell (OptiPlex 330, Vostro 200) and HP (dc5800, dx7400) do not have this feature• To protect systems from potential security threats• To prevent important business data from stolen
BIOS setup
Front USB panel
Rear USB panel
Security
IndustryExclusive
Placeholder - presentation title | 6 April, 2006Lenovo Brand Strategy
Client Security Solution 8.0
Solid security made simpleProtect your system and data with an
integrated hardware and software security solution to strengthen authentication and help
protect client data and easily manage passwords, all at the touch of a finger.
What does it do?• Secure logon*• Password management• Integrated Fingerprint Reader support
What is New?• Windows Vista support• Even easier to use
and Fingerprint Reader 5.5
* Need Fingerprint device
Security
“I discovered that some of the biometric authentications are integrated right in the BIOS, and private encryption keys are stored on an integrated security chip, so even removing the drive from the chassis would be futile.”
“Security Breach”Resident Hacker columnPopular Mechanics
What is new? What is benefit?Energy Star 4.0
• Energy Star 4.0 compliant on all Form Factors (select model)
Form Factor
M55e Standard PSU M57e Standard PSU M57e ES4.0Improvement of M57e
ES4.0 against M55e/M57e
Desktop 98.8W 43.07W 36.45W 171%/18%
Tower 85.4W 46.79W 39.27W 118%/19%
SFF 93.3W 46.61W 38.92W 140%/20%
* Configuration of M57e: E8200(TW)/E2160(DT)/E4600(SFF)/1GB/160G HDD with 80% PSU or standard PSU/WOL Disable
* Configuration of M55e : Intel Pentium D 925/512M/40GB HDD with standard PSU/Combo
* Based on idle mode
**Calculations based on the Duty Cycle (usage profile) used by the EPA in "ES Computer Specification Energy Savings Assumptions", May 3, 2005
**Average Electricity price based on America 2007 average retail price : 8.37 cents perkilowatthour
**Max Electricity price based on America 2007 Hawaii Residential sector: 22 cents perkilowatthour
**0.605kg CO2 will be reduced when 1Kwh energy is saved. Source: http://www.eia.doe.gov/cneaf/electricity/epa/epa_sum.html
M57e ES4.0 vs M55e
ENERGY STAR 4.0 Annual Commercial Cost Savings(per unit, per year)
CO2 Reduction
Desktop $34.59(avg)/$90.91(max) 250.00Kg
Tower $31.81(avg)/$83.60(max) 229.90Kg
SFF $20.72(avg)/$54.46(max) 149.36Kg
Placeholder - presentation title | 6 April, 2006Lenovo Brand Strategy
TBR Research on Hardware Reliability/Quality
Eleven improvements of M57e over M55eItems M57e M55e
Support Intel 45nm CPUs up to 1333FSB Yes No
Quad Core Processor support Yes* No
Support DDR2-800 Yes No
Support DID via ADD2 adapter Yes No
Support 320G/500GB 7200RPM HDD Yes No
Small Form Factor supports discrete graphic card
Yes No
Energy Star 4.0 compliant across all form factors
Yes No
Support SATA Optical Drive with 4 SATA Ports
Yes No, support SATA ODD on SFF only.
DX10 Discrete Card Available Yes No
Computrace/Chassis Intrusion Switch/USB Disable in BIOS
Yes No
Auto-sensing Power Supply Unit as a standard for Small Form Factor and an option for TW/DT
Yes No
* TW/SFF will support Quad Core(Q93xx) in June, Desktop(13L) will support Quad Core later
48 Placeholder - presentation title | 6 April, 2006Lenovo Brand Strategy
A57 HP dc 5800* DELL OptiPlex 330* Dell Vostro 200* Conclusion
PS/2 port on Tower/Desktop
Yes Yes No No A57 has better connectivity, which is important to some specialized customers
500GB 7200RPM HDD availability
Yes No - 80G, 160G, 250G SATA II 7200rpm
No - 80G, 160G, 250G SATA II 7200rpm or 10k rpm
No - 80G, 160G, 250G, 320G SATA II 7200rpm
Sell higher capacity HDD against Dell and HP
USB port disable Yes No No No Beat Dell and HP with better security
Tower/Small Form Factor support 2nd serial port
Yes, 2nd serial port is punching out of Tower/Small Form Factor.
Yes, but 2nd serial port will occupy a slot
Yes, but 2nd serial port will occupy a slot
No serial port A57 provides better expandability
Acoustic Design TW (22 dB), DT (23 dB), SFF (26 dB)
TW (29 db), SFF (29 dB) TW (26 db), DT (30 dB) Slim TW (29db), Mini TW (29 db)
A57 is the quietest on all FFs
High performance 512M DX10 graphic
ATI Radeon HD2600XT 512M
No 512M No 512M No 512M Sell 512M to customer demanding high performance
Manageability Rescue & Recovery, System Migration Assistant, ThinkVantage Productivity Centre – Full TVT Suite
HP Client Management, Altiris Local Recovery
Dell Client Manager, Altiris Local Recovery, front display light panel signals system status
SMB focused system = no manageability software and few utilities
Better than competitors
*Data on competitive products is obtained from publicly available information and is subject to change without notice
** Will be ready by Mar 18, 2008
How To Sell Against Competitors?
ThinkCentre A61e - Overview• Product Description
– Full Function PC
– Limited configurations to meet customer requirements
– Efficient fulfillment strategy to enable lowest E2E cost
• Key Product Attributes
– 4.5L Mechanical Chassis
– Energy Efficient Processors
– Desktop Components
– Scalable Mini-ITX boards
• AMD
– Microsoft Vista Business and DOS
• Key Differentiators
– Energy Efficient
– Space Saving Design
– Lower Total Cost of Ownership
Selling Strategy• Dos
– Promote ThinkCentre A61e where there is desire for energy efficiency
• 45 Watt Processors
• Energy Star 4.0 Compliant
– Promote ThinkCentre A61e minimal desktop footprint is important
• 25% Smaller than M55 USFF
– Promote ThinkCentre A61e there is sensitivity on price
– Promote to Customers who want ThinkVantage Technologies
• Dont
– Promote ThinkCentre A61e where there is a need for slots or bays
– Promote ThinkCentre A61e where there is a need for discrete graphics or sound
– Promote ThinkCentre A61e where there is a need for multiple HDD
Selling Strategy
ThinkCentre A61
• Tower and Desktop
• CTO capability
• Energy Star 4.0 (Select Models) (Stand MTM/ Easy Access/Special bid)
• Stable Image, limited managed transitions
• ThinkVantage Technologies
• Ultra Small Form Factor
• No CTO capability
– (Special Bid available)
• Energy Star 4.0
• Stable Image, limited managed transition
• ThinkVantage Technologies
• Expansion by USB ports and Optional ExpressCard Technology
ThinkCentre A61e