Why Tag Management?

Why Tag Management?A Cool Website Story

Teddy Ho

March 2012

Santa Barbara, CA

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Tag

Management

Technology

Tag

Management

Technology

Support

Insights

Sales

Insights

What we will cover ...

3

The basics ...

4

A "website"

5

6

Need:

bigger

cooler

dynamic

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8

9

v

10

Then along

came

marketers

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Po

p-U

ps

Banners

Search Optimization

Social Sharing

Co

nv

ers

ion

sAnalytics

Interstitials

Dynamic Content

Ch

at

Targeting

Tracking

And brought along some cool stuff ...

Promotions

Multivariate Testing

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Cool Stuff

requires

Cool Code

13... and added lots of "tags"!

We started with this basic structure ...

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facebook.com

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Javascript tag sample:

Image tag sample: iFrame tag sample:

WHAT?

WHERE?

WHEN?

WHO?

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And that is why we have tag managers ...

1 Line of Code!

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But really,

why tag

management?

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CONTROL: Precision & Compliance

AGILITY: Play & Pause

PERFORMANCE: Speed & Protection

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5 Steps to

Tag Management

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1. Consultation� Site(s) definition

� Tag list

� Variable definition

� User access

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1. Consultation

2. Installation� Code implementation

� Variable setup

� Tag removal (optional)

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1. Consultation 3. Creation

� Tags

� Pages

� Rules

� Users

2. Installation

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1. Consultation

4. Testing� Test tags

� Test firing rules

� Check performance

� Deploy code

2. Installation

3. Creation

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1. Consultation

4. Testing

2. Installation

3. Creation

5. Optimization� Monitor performance

� Optimize configuration

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Now Show Me!

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Why Tag

Management?

Control

Agility

Performance

5 Steps to TM

1. Consultation

2. Installation

3. Creation

4. Testing

5. Optimization

@teddyho

[email protected]

(805) 966-2300 x 109