Billie J. Nelson Jr. Jordan-Meier, J. (2011) Social Media for Crisis By Management
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Billie J. Nelson Jr.
Jordan-Meier, J. (2011)
Social Media for Crisis
By
Management
Objectives
Define social media
Identify impacts of social media
Compare traditional and social media
Identify social media’s role in a crisis
Jordan-Meier, J. (2011)
Objectives
Describe how social media tools are used to communicate during a crisis
Jordan-Meier, J. (2011)
Identify social media tools
Social Media
Definition
forms of electronic communication (as Web sites for social networking and micro blogging) through which user users create online communities to share information, ideas, personal messages, and other content
Jordan-Meier, J. (2011)
Impacts of social media
Jordan-Meier, J. (2011)
News- Social media has become an important source of news.
Interaction- Social media has furthered interaction by such a massive scale that is hard not to notice it.
Political Landscapes- Social media has enabled greater political awareness and organization.
Impacts of social media
Jordan-Meier, J. (2011)
Learning- Social media has also played a large part in fostering literacy.
Marketing- The whole dynamics of marketing have been changed, and rather than investing in mass channels ads, companies are becoming more consumer-centered through interactions made over social media.
Traditional Media
Jordan-Meier, J. (2011)
Passive audience
Mass communication
One-way communication
Buy attention
Traditional Media
Jordan-Meier, J. (2011)
Can be time consuming
Trained and experienced reporters
Deadline driven
Broader reach
Social Media
Jordan-Meier, J. (2011)
Active participants
Targeted communication
Conversation
Earn attention and trust
Social Media
Jordan-Meier, J. (2011)
Easy to use
Everyone’s a journalist
Available 24/7
Can help organize people
Social Media’s Role in Crisis
Jordan-Meier, J. (2011)
Social media tools are shaping how crises are communicated, and social media tools are shaping the way the media reports news. The new and accessible communication platforms are technologies, such as blogs, social networkingSites, Really Simple Syndication (RSS) feeds, and other formats, have had a dramatic effect on the collection and dissemination of news, particularly in a crisis.
Social Media’s Role in Crisis
Jordan-Meier, J. (2011)
Whether it is accessed through desktops, smartphones, gaming devices or tablets, in crisis it can serve as both monitoring tool and vital communications channel. Developing strategies for using social media channels effectively during disasters is essential and must support the involvement of a team to analyze and disseminate information gathered during a crisis.
Social Media Tools
Jordan-Meier, J. (2011)
Blogs
Social Networking Sites (Facebook, MySpace)
Microblogs (Twitter, Plurk)
Image/Video Sharing Sites (Flickr, YouTube, etc.)
Use social media tool during crisis
Jordan-Meier, J. (2011)
Blogs
Share ideas and solutions
Get information out quickly
Send messages
Share news
Dispel rumors; correct information etc..
Use social media tool during crisis
Jordan-Meier, J. (2011)
Dispel rumors
Post pictures and video
Speak to fans, staff, and customers
Mobilize persons into action
Safe place for sharing
Social Networking Sites (Facebook)
Use social media tool during crisis
Jordan-Meier, J. (2011)
Dispel rumors
Correct information
Reach people quickly with timely, potentially life saving information
Use social media tool during crisis
Jordan-Meier, J. (2011)
Content creation
Promotion plan
Measurement
YouTube (components to successful online videos)
In Conclusion
Jordan-Meier, J. (2011)
In times of crisis, Social Media gives the ability to communicate quickly and effectively. It definitely revolutionizes the manner in which people communicate and gather information about stories and topics that are of interest to them.
In Conclusion
Jordan-Meier, J. (2011)
The recent American Red Cross survey supports this claim and reveals that it is no longer acceptable to not have a Social Media presence for any organization or federal agency. People expect it and often to turn to it for up-to-date information about an emerging situation or incident.
References
Jordan-Meier, J. (2011). The four stages of highly effective crisis management: How to manage the media in the digital age. Boca Raton, FL: CRC Press.
“Retrieved from” American Red Cross. (2011). Social Media in Disasters and Emergencies. Retrieved from http://www.redcross.org/www-files/Documents/pdf/SocialMediainDisasters.pdf
“Retrieved from” http://www.merriam-webster.com/dictionary/social%20media
“Retrieved from” http://webseo22.hubpages.com/hub/How-Social-Media-Has-Changed-the-World-Impact-of-Social-Media-on-Our-LivesKerin & Peterson (2010)
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