www.JAMMediaGroup.ne t Why Social Media? Helping Your Business Make the Biggest Shift Since the Industrial Revolution JAM Media Group, LLC Social Media Strategies, Training, and Implementation (406) 544-3098 On Twitter@JAMMediaGroup Facebook.com/JAMMediaGroup
Why Social Media
May 17, 2015
An overview of the world of social media and how it is changing the way businesses communicate.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
www.JAMMediaGroup.net
Why Social Media?Helping Your Business Make the Biggest Shift
Since the Industrial Revolution
JAM Media Group, LLCSocial Media Strategies, Training,
and Implementation(406) 544-3098
On [email protected]/JAMMediaGroup
www.JAMMediaGroup.net
Traditional Marketing &
Advertising Has Lost Its
Effectiveness
www.JAMMediaGroup.net
Only 14% of Consumers Trust Advertising and
Only 18% of TV ads generate a positive ROI
*Source: Socialnomics
www.JAMMediaGroup.net
24 of the Largest 25 Newspapers are Experiencing Record Declines
in Circulation &
In the 30-45 age group, less than 35% of people read a newspaper!
www.JAMMediaGroup.net
• 96% of Generation Y Are Part of a Social Network
• Social Media is the #1 Activity on the Web
• If Facebook Were a Country, It would be the 4th Largest
• Fastest Growing Segment on Facebook? Women Over Age 55
*Source: Socialnomics
Social Networks Have Become a Major Influence
#1 Activity On the Web
www.JAMMediaGroup.net
Blogs and Bloggers Are Influential
• There are Over 200,000,000 Blogs
• 34% of Bloggers Post Opinions About Products or Brands
• 73% of Active Online Users Have Read a Blog
• Businesses that Blog get 55% more web traffic
www.JAMMediaGroup.net
Businesses Are Seeing the Value86% of Companies Plan to Increase Investments in Social Media by 40% Because: LOW Cost Marketing Gaining Traction
We HAVE to Do It
*Source: Socialnomics & Marketing Charts
www.JAMMediaGroup.net
Businesses That Know How to Use Social Media Are Growing While Those that Don’t Are Declining
+18%
-6%
Uses More Social Media
Uses Less Social Media
*Source: Socialnomics
www.JAMMediaGroup.net
Traditional Business to
Business Marketers
“Don’t Get” Social Media
Marketing#FAIL
www.JAMMediaGroup.net
Broadcasting Your Message the Old Fashioned Way is
Not Social
www.JAMMediaGroup.net
Social Media Is About Engagement
Engage Your Customers
Have a “Conversation”
You Must Give to Get
It’s NOT About You!
www.JAMMediaGroup.net
Your Customers Are Talking,
Are You Listening?
www.JAMMediaGroup.net
Be the Conversation
Related Documents
