Why So Serious? http://www.alternaterealitybranding.com/whysoserious_viral09/ 1 of 2 8/27/09 11:48 AM
Why So Serious Dark Knight Casestudy
Nov 28, 2014
CURATED TRANSMEDIA CASE STUDY
Case Study and Cannes submission by 42 Entertainment. I refer to this case often, a very good view of how branding will emerge with ubiquitous storytelling elements, arg, event and social media components for a "slow burn" evolution.
* I did not plan or execute this campaign, I'm a huge fan of the work and think it's some of the most breakthrough execution seen in the last 3 years.
Case Study and Cannes submission by 42 Entertainment. I refer to this case often, a very good view of how branding will emerge with ubiquitous storytelling elements, arg, event and social media components for a "slow burn" evolution.
* I did not plan or execute this campaign, I'm a huge fan of the work and think it's some of the most breakthrough execution seen in the last 3 years.
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Why So Serious? http://www.alternaterealitybranding.com/whysoserious_viral09/
1 of 2 8/27/09 11:48 AM
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