Why Should B2B Companies Exhibit at Trade Shows?

Why B2B Companies Exhibit at Trade Shows?

Why Should B2B Companies Exhibit at Trade Shows?

92% of trade show attendees say they are looking for new products.

Trade shows are one of the best ways for generating large numbers of high-quality leads.

Nearly 40% of B2B marketers’ budgets in 2011 were spent on trade shows.

81% of trade show attendees have buying authority.

To get the most out of trade shows, exhibitors say that their top 3 goals are:

Brand Awareness

Lead Generation

RelationshipBuilding

All of this is great, but there’s a catch:

Trade shows have the highest cost per lead.

Do you know how to use your website to

get more trade show leads at a lower cost?

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B2B Website Improvement Specialists

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Sources:http://www.tsnn.com/news-blogs/16-powerful-stats-value-trade-showshttp://www.expoexpertise.com/expos-command-40-of-b2b-marketing-budget/http://www.marketingprofs.com/charts/2014/26398/the-most-effective-b2b-lead-generation-tacticshttp://www.tsnn.com/news-blogs/16-powerful-stats-value-trade-showshttp://www.marketingprofs.com/charts/2014/26398/the-most-effective-b2b-lead-generation-tacticshttp://www.tsnn.com/news-blogs/16-powerful-stats-value-trade-shows